Capabilities statement

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Capabilities statement

  1. 1. PROCUREMENT TECHNICAL ASSISTANCE CENTER (PTAC) Line Cards Capability Statements Past Performance Database Pat Dotter Southwestern MN PTAC Area Manager www.mnptac.org April 25, 2012
  2. 2. Business CardsPurpose?Criteria – Government PerspectiveWhat is your Business?What does your business do?Where do I find your BusinessWho do I talk to?How can your BUSINESS help Uncle Sam?Format?Can a stranger tell what your business does?
  3. 3. Capabilities Statement (Line Cards)Electronic Extension of your Business Card – ₋ Much more information – NO BS, No fillers ₋ ONE page, business capabilities, information ₋ Core Competencies, Past performance ₋Differentiators ₋no less than 10pt font ₋ Design – Layout: your choice, pix(s)? (optional) ₋ Logos – Yes, for company & contracts or programs Include the tag line, other branding? ₋ Balanced appearance, organized, informational, stress the key points, name drop, wrap up
  4. 4. Capabilities Statement “DO’s”• Brag about BUSINESS, Capabilities (discrete, logo or statement, small print)• Major accomplishments, projects, new technology, new industry, etc.• General personnel statements• Past Projects, “includes”, largest project• Extra Values, Problems you can solve• Name drop the best
  5. 5. Capabilities Statement “DO’s”• DUNS, CAGE, NAICS with descriptors• Certifications, Verifications (federal first, then state)• Phone, Fax, Professional email, physical address with zip+4• Business name, tagline if needed• Web address, contact email• Socio-economic category• GSA Contract logos, program• Name drop the best (speaks to capabilities)
  6. 6. Cap. Statement “DON’Ts” Focus on personal, personnel Brag about individual awards or accomplishments Highlight the Boss Too many pictures Detracting background or pictures Small font or hard to read font
  7. 7. Capabilities Statement Line Cards Focused on Business One page Elevator Speech (Capabilities) A “Snap Shot” of what the business can bringto the table Include the criteria – NAICS, DUNS, CAGE, Socio-Econ Goal, contacts, info, web address, location, physical address, etc. Look Good, balanced, effective, communicate YOUR JOB TO MAKE IT WORK
  8. 8. Line CardsLine Card Review & Evaluation
  9. 9.  Capabilities Statement (for contract)•Used to evaluate the businesses capacity to perform•Used to make final decision, B2B comparison •Should include: - experience - past performance, - key personnel & qualifications - facilities, equipment - understanding of work to be performed
  10. 10.  Capabilities Statement• This should be a living document• Updated on a regular basis• Any time changes occur• Different document created from this base for each specific agency or solicitation• Should align with the project focus• Project focus changes, key people
  11. 11.  Past Performance Narrative• This should be a living document base• Created at end of every project• Archived for future use in SolicitationsNarrative should include: • Specifics of the project • Attention to details, methods, systems • Key personnel involved, qualifications • Project focus, results
  12. 12.  Past Performance NarrativeShould also include: • Any problems that occurred • Subsequent resolutions • Key players, names, contact info • Key agency/company people, info, contactsFrom this database, future agency specificdocuments will be created as needed
  13. 13.  Past Performance NarrativeEach new document created should: • Align with the particular project focus • Provide the appropriate key personnel • Meet the requirements of that particular solicitation (page limitations, font size) • Follow all instructions •Ultimate Goal – you project the exact type of company, with exact capabilities for the project proposed
  14. 14. Need help? Call a PTAC Area Manager visit our website: www.mnptac.orgclick on “Receive Assistance”

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