The Orlando Social Media Summit

The Orlando Social Media Summit Hosted by Design Theory

What You’re Going To Learn: •  Key marke<ng and engaging tac<cs you can use today in your social media accounts •  Learn how to leverage your <me for your eﬀorts •  Find out how to track your return on investment •  Discover free apps that will help boost your social proﬁles and usability

Our Sponsors

Ge6ng More Use With Google Google Alerts is great for Google’s Adwords is a greatmonitoring keywords being used free tool if you really want toon the internet. Some great learn what keywords are beingways to use it include: search, how many times, and what your competition level is•  Keep tabs on your business for such words. You can also name & brand refine your search to base it•  Spy on your competition from your website, business, or•  Email notifications on when service. keywords are websites Its worth noting that an estimated 75% of people who use search will click on organic links as apposed to the paid advertisements

Google Plus is Google’s new social network to rival Facebook.One of the main things that makes this social network important isthat its tied to the biggest and most respected search engines onthe internet. Creating content on this network almost instantlygets indexed.If you currently have a site or blog, be sure to add that +1 Buttonto your site. Think Facebook “Like” for Google search.

True Tracking With Analy=cs

Fully U=lizing Linked In Important Factors that can be crucial toyour profile are having it filled up 100%•  Having a good profile headshot•  Listing all your skills•  Recommendations•  Current and recent work history•  Links to your websites•  Work Experience•  Education•  Activity•  Contact Information

Tips for Linked In •  Get a lot of connec<ons •  Join Discussion groups •  Answer Linked In ques<ons area •  Build your business page and post status updates. This is the one place you actually can brag, sell, and talk about all that you’re business is doing.

Boos=ng Engagement on Facebook Facebook Fan/Business Pages are agreat social extension of your website.•  Research the best time to post•  Using images and videos more•  Crowdsourcing with polls•  Celebrate a fan of the week/month•  Celebrate holidays while featuring your services at the same time•  Add a personal message when posting links to other sites in your status update•  Schedule Product sales monthly

Elixir For TwiHer TwiMer is a real <me social network. When news breaks on TV chances are it was tweeted by hundreds minutes prior. Tweets are like a rolling conversa<on that can start now, con<nue for moments, and picked up again later or even joined by many others.

Twee=ng 2.0 •  It’s not all about the numbers•  Have a fully updated profile•  Use a real picture and not a logo•  If you get into Twitter, stay consistent•  Ask and encourage people to RT•  Use Search.Twitter.com•  Get personal, but not too personal•  Understand how to court other users•  Tone down the selling out the gate•  Take full advantage of link shortening•  Join some of these directories

Blogging For Your Business Blogging gives you a stage to talk about your industry or services in a way that will make you seem like you’re the authority. You’ll want to provide very useful informa<on, <ps, tricks, and shortcuts on how to do some of the services you oﬀer. Readers want to feel like they’re geQng away with something for free. However the more you oﬀer up in knowledge, the more you are regarded as the authority on your industry or trade.

Blogging •  Self-hosted•  Have a great call to action•  Easily share posts with social buttons•  Using keywords in post titles•  Post frequency•  Post consistency•  Use embedded links•  Use 8th grade level of comprehension•  Use visual aids; pictures, graphs, etc.•  Submit your posts to Stumbled Upon, Digg, and other link sharing sites

The Apps Email Reports Twitter Directory/Submissions•  Lijit •  WeFollow•  Nutshellmail •  Twellow•  Facebook Insights •  Twiends•  CrowdboosterSocial Ranking Cross Platform Posts/Scheduling•  Klout •  Buffer•  Edgerank •  Hootsuite•  Website Grader •  Tweetdeck

Bit.ly

Hootsuite

Tweetdeck

SocialBro

Edgerank

Social Tracking

Questions?

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The Orlando Social Media Summit

by Jean Perpillant on Mar 13, 2012

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The Orlando Social Media Summit Presentation Transcript