Campaign For Breastfeeding

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  • 1. Campaigns demanding the right to food for infants and children, and women -- Breastfeeding Dr. JP Dadhich MD,FNNF,PGD-DN National Coordinator, Breastfeeding Promotion Network of India (BPNI) BPNI is the Regional Focal point for WABA
  • 2. Right to Food Breastfeeding Right to survival Right to health, development
  • 3. Right to Food for Infants  Begin breastfeeding within an hour  Exclusive breastfeeding for the first six months  Complementary feeding after six months  Continued breastfeeding for 2 years or beyond
  • 4. “Food activists often forget baby foods; policy makers concerned with food security ignore breastfeeding because breastmilk is neither produced agriculturally nor industrially. However, infant and young child feeding is a critically important subject for groups concerns with the right to food….” (Penny van Esterik)
  • 5. Breastfeeding is important for  Child Health  Child Survival  Child Development  Child Nutrition  Healthy adolescence and adulthood  Maternal Health  Environment  Economy  …………………..
  • 6. National Policy Successful Maternity Benefits Support to women Breastfeeding Needs a campaign -- an organized effort toward a specific goal Protection of breastfeeding
  • 7. WABA’s intervention in the context of Right to Food  Availability – WBW, OMC, WBTi  Accessibility -- Maternity Entitlements, mother-to-mother support, BHFI, Improving women’s nutrition during pregnancy and lactation (linking with women groups)  Safety -- contaminants, environment pollution
  • 8. World Breastfeeding Week  WBW 18 years already  Over 150 countries - from 1-7 August  Endorsement from UN agencies and numerous governments
  • 9. World Breastfeeding Week  Strengthened networking among the stakeholders  Enhanced community participation  Ensured advocacy on specific aspects of breastfeeding  Generated action
  • 10. World Breastfeeding Week
  • 11. Maternity Protection Campaign A coalition of groups that aims to protect the rights of women who choose to breastfeed and work through international instruments and national legislation
  • 12. Women, Work, and Breastfeeding: Maternity Protection Campaign  The Maternity Protection Coalition (MPC)  the International Baby Food Action Network (IBFAN)  the International Lactation Consultant Association (ILCA)  the LINKAGES project  the World Alliance for Breastfeeding Action (WABA)  technical assistance from the  International Maternal & Child Health, Uppsala University, Sweden (IMCH) and  United Nations Children's Fund (UNICEF)  Maternity Protection campaign kit • Ratify MPC 183 (http://www.waba.org.my/whatwedo/womenandwork/mp ckit.htm) • Six months of paid leave
  • 13. Mother, Father, Community-based supp network To create appropriate environment and empower mother to initiate and sustain breastfeeding 1. Global Initiative for Mother Support (GIMS) 2. Global Initiative for Father Support(GIFS) & Men’s Initiative
  • 14. Global Initiative for Mother Support (GIMS) Vision Every woman irrespective of her circumstance or residence will have lay, professional and social support for breastfeeding and will receive necessary information, education and encouragement enabling her to have the breastfeeding experience she and her child want. http://www.waba.org.my/whatwedo/gims/gims+5.htm
  • 15. Global Breastfeeding Initiative for Child Survival (gBICS)
  • 16. OMC  Launched Feb 2009  58,000 signatures  166 countries  7 languages  Families, professionals, youth  Petition submitted at WHA
  • 17. World Breastfeeding Trends Initiative (WBTι)  Participatory, action oriented simple research  Tracking, Assessing and Monitoring (TAM) the implementation of Global Strategy for IYCF  WABA’s GLOPAR 1993 and WHO’s tool “IYCF : A tool for assessing national practices, policies , and programs” (2003/4) Integral part of the project the "Global Breastfeeding Initiative for Child Survival" (GBiCS) – Norad, IBFAN, WABA,BPNI
  • 18. World Breastfeeding Trends Initiative (WBTi) Action going on in 51 countries across the globe
  • 19. Africa – 14 countries join WBTi
  • 20. SEA and EA – 11 countries join WBTi
  • 21. SA – 8 countries join WBTi
  • 22. WBTi  Effective means to generate new action and capacity building  Doable, feasible  Lead to development of local partnerships with governments and others
  • 23. List of the partners for the assessment process -- Bangladesh  National Institute of Preventive Social Medicine  Bangladesh National Nutrition  Obstetrics and Gynecological Society of Programme Bangladesh  Bangladesh Demographic & Health  United Nations Children Fund Survey  World Health Organization  Director General of Health Services  Food & Agriculture Organization  Director General of Family Planning  World Vision-Bangladesh  Helen Keller International  Save the Children USA  Institute of Public Health and Nutrition  Save the Children UK  Institute of Nutrition & Food Science  Plan Bangladesh  Institute of Child and Mother Health  Care Bangladesh  Mother and Child Health Training Institute  Maternal and Child Welfare Centre  Ministry of Health & Family Welfare
  • 24. List of the partners for the assessment process - China  Ministry of Health  WHO China Office  UNICEF China Office  China Advertising Association  Legal Services Center  China Consumer Associate  China Preventive Medicine Association  Society of Child Health  Capital Institute of Pediatrics
  • 25. Ge nde r P ro g ra m m e •Aims to increase gender sensitisation among breastfeeding advocates and to link with the women’s movement. •Also aims to situate breastfeeding within the women’s agenda and women’s reproductive health and rights framework
  • 26. Gender Programme Activities  Information Exchange and Outreach  Publications  Gender Training  Research and Monitoring  Advocacy / Networking  Workshops / Meetings  Networking with Men’s Group
  • 27. Campaign for mainstreaming Gender in Breastfeeding programmes
  • 28. Conclusions  Campaigns for breastfeeding needs to be  Comprehensive  Sustained  Imaginative  Inclusive  Commitment, perseverance and patience are the key
  • 29. Thanks !!!
  • 30. World Alliance for Breastfeeding Action  WABA is a global network with participants from over 110 countries and about 800 organisational and individual endorsers, concerned with the protection, promotion & support of breastfeeding worldwide  The WABA General Assembly consist of:  Steering Committee  Core Partners  Regional Focal Points  Task Force Coordinators and Co-Coordinators  International Advisory Council