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    Cv jc v4 Cv jc v4 Presentation Transcript

    • E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • In 1982 I looked like this...
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • But now I look like this...
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • So... What is it about me?
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • a unique perspective and personality
      a passion for what I do
      an honest opinion
      a wealth of patience
      experienced but always improving
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Basically I believe in...
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • My personal keywords
      • Competitive
      • Out of the box
      • Decision Maker
      • Marketing
      • Commerce
      • Management
      • Advertising
      • Media
      • Contributor
      • Unconventional
      • Designer
      • Team Work
      • Strategy
      • Networking
      • Social
      • Creative
      • Atitude
      • Ambitious
      • Goal Oriented
      • Dynamic
      • Analytical Skills
      • People Skills
      • Marketing Skills
      • Communication Skills
      • Presentation Skills
      • High Levels of Initiative
      • Leadership Skills
      • International reach
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Where have I worked?
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Exclusivideo Audiovisuals ▪ Cascais (Lisbon) ▪ Jul 1999 – Feb 2002
      Function: Shop Manager
      Role and mission
      Shop manager and public attending
      Main achievements:
      Responsible for all shop merchandising layout and shop organization.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • TAP Air Portugal ▪ Lisbon ▪ summer 2004
      Function: Marketing Assistant (Internship)
      Role and mission
      Marketing assistant internship in TAP´s marketing department.
      Main achievements
      Clipping and other tasks inherent of the marketing department.
      Control and update client database – Navigator Program.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006
      Functions: Marketing Assistant / Project & Product Manager
      Role and mission
      Working as a marketing assistant, was given to me the opportunity to develop a new branch of business for Via Verde Portugal regarding the unassisted product selling. Conciliating the marketing department tasks, I have developed the entire project and became the product manager after the implementation. Nowadays it´s still a product on the market responsible for a great slice of profit to the company.
      Main achievements:
      Responsible for the Via Verde Portugal project (development, implementation and post management) of unassisted sales basis (in store - ex Posts GALP M24 – new business branch) – Developed all the items from package design to operational selling and distribution procedures. Project developer and posterior product manager.
      Marketing department all around task support including client management on CRM application (data and campaigns).
      Directly involved on the planning and management of marketing and advertising actions and campaigns for Via Verde Portugal including incentive plans for business partners;
      Contact with suppliers and articulation of needs regarding product and project management;
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006
      Functions: Marketing Assistant / Project & Product Manager
      This was one of my main projects in Via Verde Portugal – the selling of Via Verde product in a unassisted sales basis (in store - ex Posts GALP M24
      First of all I managed with the production company all the quantities to be developedand control all the inherent deadlines and product quality.
      Then I arranged with the logistics the product the entire procedure for collection and storage of product.
      The next step was the distribution of products for all stores nationwide. I was responsible for that management.
      After the product is ready to be marketed. I was responsible for all inventory management, reporting and treatment of cases and all training of employees (sales procedures) . I was also responsible for the merchandising of each store and did frequent visits to each site in order to make sure everything was in compliance. Over the time I received daily reports from each store and was responsible for all analysis regarding costs, sales, trends and inventory management. This was a very successful project that today is still active.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • L'OréalProfessionnel ▪ Miraflores (Lisbon) ▪ Set 2006 – Fev 2007
      Functions: Brand Manager / Marketing Assistant
      Role and mission
      Brand Manager for Redken and Matrix Brands. Supported the marketing department regarding presentations, events and another inherent tasks.
      Main achievements
      Responsible for stock management for all the DPP professional hairdressers market in Portugal.
      Developed SAP applications competences.
      Direct support to Redken and Matrix Marketing directors.
      Marketing all around tasks regarding validating creative artwork, packaging, texts, presentations and L´Oréal Portugal events planning.
      needs regarding product and project management;
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • GrupoMicrosegur, Lda▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008
      Functions: Marketing Manager
      Role and mission
      Responsible for all the definition, implementation and management of the company´s marketing planincluding CRM implementation and Rebranding.
      Main achievements
      Rebranding development: presentations, creative artwork and implementation.
      Website (CMS) and CRM management: definition, development and upload of contents.
      Marketing reporting: campaign impacts, costs, etc.
      Developed B2B and B2C marketing (online and offline) campaigns (including vertical markets): design, implementation and reporting for national and foreign markets (ATL, BTL and TTL) - (including KPI´s).
      Iberian (PT+SP) Brand Management regarding I.T. and electronic security equipments from General Electric /United Technologies, Honeywell (ADI), IpTecno, Visual Tools, Rapiscan, L3, March Networks, Maxxess, among other SDI, SADI, CCTV A.C. and Inspection Systems Brands.
      Pricing coordinator: developed pricing rates, profits (%) calculations and product price tables development and management for national and foreign markets..
      Helped the commercial department: budgeting proposals (calculating profits %), negotiation with suppliers and project management.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • GrupoMicrosegur, Lda▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008
      Functions: Marketing Manager but… What did I do there?
      As a part of a 2 elements marketing team we were responsible for the Rebranding of the company. This included all the graphic materials such as thematic presentations, commercial cards, templates, etc.
      And after.
      In the begining....
      We also were involved in all the inherent processes regarding the choosing and implementation of the CRM in Grupo Microsegur. That includes analysing all databases, testing and list building. After the implementation we managed the clients database and made some marketing campaings using CRM.
      We designed a brand new website for Grupo Microsegur and using a CMS platform. We added contents frequently and also managed Micronews newsletter. That newsletter was sent to a clients segmentated database according to their interests (security, energy, safety, health, etc.).
      I was the pricing coordinator for Grupo Microsegur and developed all the price tables according to each equipments. I was also involved in negotiating margins with suppliers, calculating profits and check on key products. These are some of the brands I´ve worked with
      Besides that we developed lots of marketing and communication actionssuch as events for clients, Google Adwords Campaigns, Press Ads, thematic e-mailings and lots of direct relationships.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
      Function: Marketing and Media Manager
      Role and mission
      Responsible for analyzing, planning, implementation, following and post follow-up of all kind of marketing and advertising campaigns in the media agency. Managed a 3 elements team.
      Main achievements
      Planned , developed , implemented and controlled online and offline campaigns – Including KPI´s (SEO, SEM, Google Adwords / Analytics, Social Marketing, Websites advertising, TV, Radio, Press, Outdoor, etc.)
      Media planning (including KPI´s),negotiation and buying Media space. Contacts with media supports and discuss profits, margins and results (ATL, BTL and TTL Campaigns). This includes buying and negotiating media space in supports such as TV, Radio, Press, Internet and New Media in national and international markets such as Brazil, U.K., U.S., Spain, etc.
      Briefings analysis, online and offline (traditional media) campaigns organization, implementation, management, reporting and follow-ups. This includes interacting with all kind of stakeholders and performing inherent presentations.
      Data analysis and reporting regarding trends, forecasts, stats and other media indicators regarding campaign impact, activity reports and other pre, during and post campaign reports.
      Responsible for analyzing campaign results (during and post-campaign) and develop all kind of reporting.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
      Function: Marketing and Media Manager but… What did I do there?
      We used to analyse the Briefings from the clients.
      Then we´d Brainstorm and do some inherent analysis...
      This was my team. I was their manager.
      ... and try to reach for the best solution for their objectives.
      We choose the best online and offline media supports to veículate their messages...
      Then we do all the media space reservations...
      Then when the campaign is adjudicated...
      And do the media space buying.
      ... we negotiated with the media supports according with the plan.
      ... and gather all marketing materials...
      ...and present our ideas to our clients.
      ... and put the campaign going.
      We do all the campaigns Monitoring.
      And after the ending, we check the impact and results...
      ... and present it to our clients.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • And what kind of campaigns I´ve developed? (including portuguese and foreign media supports)
      Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
      Online – including the planning, developement and control of lots of Google Adwords Campaigns, website campaigns and E-mail Marketing.
      TV – including TV Spots, telepromotions on live TV, sponsorships, etc.
      Mobile – SMS campaigns – including message development.
      Press – including all kind of ads, publireports, and booklets.
      TV – including Radio Spots, direct promotions on live Radio, sponsorships, etc.
      Outdoor campaign and other supports - such as brochures, merchandising, etc.
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • And these are some of the brands I´ve worked with…
      Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Where have I learned?
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • LX School (Lisbon) – Post. Grad. Digital and Web MarketingSpecialistdegree
      UniverdadeAutónoma de Lisboa - UAL / EGN – Business and Management School of Lisbon - Master in Business Administration (MBA) – IPMA /PMP - Project Management Specialist
      Instituto Superior de Linguas e Administração – ISLA (Lisbon) - Laureate International Universities Group - Bachelor Degree - Marketing, Adv. and P.R.
      EscolaProfissional de Comunicação e Imagem – EPCI Professional School in Lisbon) - Marketing, Advertising and Public Relations technical degree
      Escola Secundária da Cidadela – High School in Cascais – Computer Science Specialist
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Basically my GPA´s were:
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • What other Skills do I have?
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Image and Communication
      Graphic Design and Image Editing
      CRM Platform
      SAP Platform
      Google Adwords & Google AdwordsAnalytics
      Languages
      • Portuguese - Native
      • English - Fluent
      • Spanish - Conversational
      • French - Basics
      IT Skills
      • Microsoft Office (Word, Excel, PowerPoint, Access, Outlook, FrontPage, MS Project)
      • Corel Draw
      • Adobe Photoshop
      • Illustrator
      • Quark Express
      • Freehand
      • MarktestMediamonitor
      • SPSS
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • What do I enjoy doing?
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Reading
      Fashion
      Art
      Sports
      Music
      Gadgets
      Cooking
      Travelling
      Movies
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • How can you contact me?
      E: joaopedrocunha@gmail.com | M: (+351) 916 008 844 www.joaocunha.com
    • Mobile: (+351) 916 008844
      E-mail: joaopedrocunha@gmail.com
      Website: www.joaocunha.com
      LinkedIn: http://pt.linkedin.com/in/joaopedrocunha
      Download my CV here (need internet connection)
      "Personality begins where comparison ends" - Karl Lagerfeld.