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Tourism in Australia
Key Challenges and Threats of tourism

Tourism contribution to the functioning of cities
and regions
...
0 Domestic and International

0 Domestic tourism accounts for almost three-
quarters of tourism's direct contribution to t...
CECTQP.   
PEPJFVJPItKAJ TCE 2009410

75%
02 2009 Qd 2009 ` ` Ql 2010
are
60%
47'** 461%
45% Q* 44% 44-» m
m em ; me y
319...
9 Highly Volatile industry

'i Exchange rate fluctuations of Australia dollar,  weather
changes,  oil price fluctuations a...
i' 'I

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6 1
Change (RHS,  96]
Arrivals (LHS,  mil) 25
s l
_ 20
4 4 Sy...
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The economic benefit

Tourism's share of Australia's GDP,  exports and employment,  1997-98 to 2007-08

Tum 3IF`VS xlusre ...
The provider of essential
infrastructure for business services

i:  .. 

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Provides infrastructure and
services for the local communities

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Environmental Impact
Social Impact

Economic Impact

Cultural Impact
Recommendations

J itai:  iiroçirü; tr; r.i
i  iricfí içiêezi  ir

t' Tourism has been a noteworthy factor behind the growth of
Australia's economy,  it contributes s...
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  1. 1. fx_ "v", LM iíxu" a y, , l( th! : : ka
  2. 2. Tourism in Australia Key Challenges and Threats of tourism Tourism contribution to the functioning of cities and regions Tourism destruction to the functioning of cities and regions Recommendation Conclusion
  3. 3. 0 Domestic and International 0 Domestic tourism accounts for almost three- quarters of tourism's direct contribution to total GDP (76 per cent), with the remaining 24 per cent contributed by international tourism.
  4. 4. CECTQP. PEPJFVJPItKAJ TCE 2009410 75% 02 2009 Qd 2009 ` ` Ql 2010 are 60% 47'** 461% 45% Q* 44% 44-» m m em ; me y 3194i 31'# 31s ; na 30% ` à " 'à ` ' ' ~ 15%} . Im 150e 'Im' 159; 1396 - : : : : - - 0% í í í í í í - Business Major events Drive tourism Backpadcer/ High end] Mid range Law mdl Events youth travel luxury travel travel budget travel
  5. 5. 9 Highly Volatile industry 'i Exchange rate fluctuations of Australia dollar, weather changes, oil price fluctuations and global issues all have the potential to threaten Australia's tourism industry. ü In form of consumer confidence, demand for holidays, as well as the Viability of tourism businesses and jobs.
  6. 6. i' 'I Iiíigíêie 'fifi. a_i: i;ifiittai T i 6 1 Change (RHS, 96] Arrivals (LHS, mil) 25 s l _ 20 4 4 Sydney Olympics i J 15 f Global Financial Crisis 3 3 1 i. 10 T» - [/ i/I . . E v. 4 T 5 “i / UJ i 1 i a ZW / / l -5 Pilots strike Asian linancialcrisis Sept 11 Bali bomb`ng SARS o -10 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 ZEXJ7 Source: Australian Bureau ol Statistics Overseas Arrívals and Departures, Australia (ABS Cat. No. 3401.0]
  7. 7. J itti: `i`I. "tí7^V/ :ltjíl-. .'f` ni ; nriaaritíeii : triiíirsiisitrrtcitrirfs ici: * Ltxz; .i. =rí_ri; i;i: . ; ter-mcr r. J . .Priírv/ :íiçl- r: :i: .itreattiricitrrrsi ãljTlCl ; it-igr-v/ ítcrt-is. ;tur iti! ? ; licicsil Cílíjíílíjílãiílííiíílêíã
  8. 8. The economic benefit Tourism's share of Australia's GDP, exports and employment, 1997-98 to 2007-08 Tum 3IF`VS xlusre a' total export: (RliSI 'um ist-I's slu-vu; ul tutal c-roloymcr: (LNS! Tour ; m3 39mm. * a: * Gil? ' IL Hbjl **à qü* Q: * dl- : W: I - __ -LL . n- ` ay "': I`V: `-I "qui gud. ,, JggsFLIbN _íglurígtp
  9. 9. The provider of essential infrastructure for business services i: .. J : l-LíILILIíBIQLEJ si;1.i+tí<ii- f. tire sii 'i 'ií1;. ;rI__r. i<: K lstiti lj`Ll~ . iirtaaLIi 1g' amaw aljíiiril EA frljií_ titi III r arltjrf: f. Liv-It ttriiílàtvnírri ilçsíílnüffà. J J' Lisrv/ 'l. êfíítfilãlíií" ~ : ni lil trsirisraictiíxrie. J Clarita; ;rraiaiícaiçiijraiiíitçi itaitxargrivrarv/ ;ittai iínçtítisits. , ; irsttaiíiLlç-; i sirtcl ; trjriaillà-iitsaiíxe ; lcicsail c-: :rsiifíca líl. vril: ll: íliçlçraj"gt Ltiçeiíiizias-iaai; airs 'hcxctsiíreiííl
  10. 10. Provides infrastructure and services for the local communities J "_. “i: it; i:ríi. :irtgci ; ignriíriiítrílt-e» *the ítruiitjrssitçrttr: #tara : itigil ; íàfjü/ 'íííf f» in: ;àífíílílljílílàçi cst; i.. _l: t:t; i:_i*ail. r*; rait: r;i: _'r'si_l itigil ; tie. rí: íagsçt event: : ai; ri<: .1| gçxr'itxi: íl: t;iiiít. ~. ivríiiítçth iíjítjüãí iíti: iritiiçriçiriíttísiç. ilíflgãilljiílêfl' aiiíicl : :itiçtrciv/ àe tiil? ;tIv/ eitníitíriiív/ ni' titigil: f. êlílífl : n: gin: : x J "ilite 301.10 . flfViíílçílêfV/ t: l. t_v/ r:; r.iç1íi; ::. a : gçiílíltjfl : sçnrrtiigrilte Vir/ ittai@ iit t-iriçiírgç-_rià-icl *the cítiív/ ci-vñitfri : L.. I'. '.'-! _r7_F. _l5_I'i, `:lilIE. IIl = F$ICI_'I“E: I.F13 ' , çirimvaiiçíl = t:rt-. i;r. .i; s_çxr. x.r"i aisgcçtiarriíttítt r. aiiíiçíl aiítrñiírixfí siícaicí; :t; .i: ;r. ;r. i:a itigil; sl
  11. 11. Environmental Impact Social Impact Economic Impact Cultural Impact
  12. 12. Recommendations J itai: iiroçirü; tr; r.i
  13. 13. i iricfí içiêezi ir t' Tourism has been a noteworthy factor behind the growth of Australia's economy, it contributes significantly to Australia's Gross Domestic Product and creates extensive employment opportunities in 3 a broad range of fields ranging from accommodation, transport, theme parks, tour operators, restaurants, museums and souvenir retailers. Also, it provides infrastructures for businesses and the local s communities ' However, these economic benefits are considerably diminished by the potential socioeconomic or environmental costs borne by the community from the activities of tourists. Consequently, Heritage tourism and/ or Ecotourism should be encouraged to preserve Australia's natural environment and culture, in order to maintain its appeal to the international market.
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