Whats the LinkedIn hype all about


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Why is everyone talking about LinkedIn? Take a look at these slides and decide for yourself if LinkedIn can help you!

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  • Whats the LinkedIn hype all about

    1. 2. <ul><li>Introduction to Talent Advantage~Corporate Solutions </li></ul>Jyoti Patel Sales Manager, Talent Advantage, LinkedIn Southeast Public Profile: http://www.linkedin.com/in/jyotipatel Connections: 452 Recommendations: 11 Email: [email_address] Phone: 678-762-0203
    2. 3. Social vs. Professional Networks <ul><li>Social networks offer tools for casual communication with family & friends </li></ul><ul><li>Play games </li></ul><ul><li>Share photos & videos </li></ul><ul><li>Rate movies and music </li></ul><ul><li>Examples: Facebook, MySpace </li></ul><ul><li>LinkedIn is a professional network intended to create global business opportunities </li></ul><ul><li>Maintain business contacts online </li></ul><ul><li>Get introduced to professionals & service providers </li></ul><ul><li>Recommend colleagues & check references </li></ul><ul><li>Conduct research </li></ul><ul><li>Receive industry news </li></ul><ul><li>Ask & answer industry questions </li></ul><ul><li>Find, post or forward jobs </li></ul>
    3. 4. LinkedIn Network Statistics <ul><li>Network Membership & Reach </li></ul><ul><li>Over 38 million professionals* </li></ul><ul><ul><li>~2 million members join per month </li></ul></ul><ul><ul><li>Roughly 1 new sign-up per second </li></ul></ul><ul><li>200 countries </li></ul><ul><li>English, Spanish, French and German </li></ul><ul><li>150 industries </li></ul><ul><li>Members from all five hundred of the Fortune 500 </li></ul>*As of January, 2009
    4. 5. How Professionals Use LinkedIn <ul><li>Build Personal Brand </li></ul><ul><li>Strengthen Professional Relationships </li></ul><ul><li>Share Business Knowledge </li></ul><ul><li>Post & Search for Jobs </li></ul>LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts. Example of a member’s LinkedIn home page – a customized professional dashboard
    5. 6. The most cost-effective way to find, attract and hire the world’s best talent.
    6. 7. LinkedIn Talent Advantage Product Family Find and engage the best passive candidates with unparalleled search and communication tools Attract the best candidates with precise targeting and viral distribution of job postings Fill urgent positions fast with highly targeted direct InMail ® campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals
    7. 8. Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
    8. 9. Unparalleled Search <ul><li>Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details </li></ul><ul><ul><li>Search across the entire LinkedIn network, not just your 3 rd degree connections </li></ul></ul><ul><li>Advanced geo-search enables you to locate candidates by ZIP code and distance radius </li></ul><ul><li>Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements </li></ul>
    9. 10. Direct Access to Candidates <ul><li>InMail ® lets you reach candidates directly, in a trusted environment </li></ul><ul><li>Each user gets 50 InMails per month, which can be shared, and rollover if unused </li></ul><ul><li>InMail averages a 30% response rate </li></ul><ul><ul><li>Rates as high as 60% </li></ul></ul><ul><li>Save and share InMail templates with your team </li></ul>
    10. 11. Identify & contact hard-to-find professionals Reduce 3rd party spends & time to hire Collaborate better with your team The Advantage of Using LinkedIn Recruiter
    11. 12. Attract the best candidates with precise matching and effective viral distribution of job postings
    12. 13. Automated Talent Matching <ul><li>Accurate and well-qualified profile data targets jobs to the right professionals </li></ul><ul><li>A proprietary matching algorithm auto-generates a list of strong candidates for the position </li></ul><ul><li>An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles </li></ul>
    13. 14. Unique Experience for Job Seekers <ul><li>Candidates see how they are connected to the company, recruiter, or hiring manager </li></ul><ul><ul><li>Gain insight into the company </li></ul></ul><ul><ul><li>Ask questions of existing employees </li></ul></ul><ul><ul><li>Better prepare for interviews </li></ul></ul><ul><li>Quick links to company profiles or LinkedIn ® Custom Company Profiles ™ provide relevant insights </li></ul>
    14. 15. Powerful Distribution and Referral Hiring <ul><li>Network connections enable effective referral hiring and “super-viral” forwarding </li></ul><ul><li>Members are notified when there are job openings that are a good fit for professionals they know </li></ul><ul><li>Referrals are simplified, with packaged messages that can be sent with a single click </li></ul>
    15. 16. Fill urgent positions fast with highly targeted direct InMail ® campaigns
    16. 17. Targeted, Relevant Contact <ul><li>Your subject line appears on the candidates’ LinkedIn home page for maximum visibility </li></ul><ul><li>Your message remains in the candidates’ inbox until they act on it (click or clear)* </li></ul><ul><li>LinkedIn ® Talent Direct ™ open rates reach up to 44% </li></ul>*Up to 60 days
    17. 18. Convenient and Relevant to Candidates <ul><li>InMail links to a landing page matching your message to the candidates’ profile </li></ul><ul><li>Landing page includes banner ad options and prominent call-to-action button for easy response </li></ul>
    18. 19. Develop your employer brand on LinkedIn with dynamic, viewer-aware content
    19. 20. Relevant, Engaging Experiences for Candidates <ul><li>Your LinkedIn Custom Company Profile displays content you easily tailor and update </li></ul><ul><li>Your content dynamically adapts to the viewers, based on their industry, job function, location, etc. </li></ul><ul><li>Move beyond job listings to convey corporate culture and values </li></ul>
    20. 21. Various Modules to Differentiate Your Brand <ul><li>Recruitment messaging appeals to candidates on a personal level </li></ul><ul><li>Employee spotlights introduce peers of related experience </li></ul><ul><li>Polling invites interaction and engages your candidates immediately </li></ul><ul><li>Video clips showcase your corporate culture </li></ul><ul><li>Recruiter Profiles and Career Page links help interested candidates take action </li></ul>Recruitment message Recruiter profiles Employee spotlights Job List & Career page links Interactive Polls Video Clips
    21. 22. Position your company as an employer of choice to high value professionals
    22. 23. Expose Your Company To Relative Candidates <ul><li>Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates </li></ul><ul><li>Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent </li></ul>
    23. 24. Improve Candidate Perception of Your Brand <ul><li>Increase company / brand awareness and image in the minds of passive candidates </li></ul><ul><li>A less cluttered ad environment ensures your message is seen </li></ul><ul><ul><li>Stay visible: only 1 advertiser is typically featured per page </li></ul></ul><ul><ul><li>Limited page graphics make your ad stand out </li></ul></ul>