Presented to Cavalier Telephone June 11, 2009
Company Overview <ul><li>Business Solutions </li></ul><ul><li>Premium Memberships </li></ul><ul><li>Talent Acquisition </l...
LinkedIn Network Statistics <ul><li>Network Membership & Reach </li></ul><ul><li>Over  43 million  professionals* </li></u...
LinkedIn Talent Advantage Product Family Find and engage the best passive candidates with unparalleled search and communic...
Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
Unparalleled Search <ul><li>Expanded search results deliver the most complete and relevant list of candidates names along ...
New Feature: Dynamic Search Filters <ul><li>Actively filter your search results based on 11 key attributes </li></ul><ul><...
Direct Access to Candidates <ul><li>InMail ®  lets you reach candidates directly, in a  trusted environment </li></ul><ul>...
Productivity Tools Save You Time <ul><li>Use the Clipboard to quickly capture candidate information </li></ul><ul><li>Save...
Exclusive Collaboration Tools <ul><li>Prevent duplication of effort </li></ul><ul><ul><li>Shared project folders </li></ul...
Premium Account Management & Customized Training <ul><li>Dedicated account manager and expert trainers work closely with y...
LinkedIn Account Comparison
LinkedIn Account Comparison (continued)
Search Space: Free Account vs. Recruiter Sample Company Recruiters First Degree Connections Search space  (% of Network 40...
Attract the best candidates with precise matching and effective viral distribution of job postings
Automated Talent Matching <ul><li>Accurate and well-qualified profile data targets jobs to the right professionals </li></...
Unique Experience for Job Seekers <ul><li>Candidates see how they are connected to the company, recruiter, or hiring manag...
Powerful Distribution and Referral Hiring <ul><li>Network connections enable effective referral hiring and “super-viral” f...
Fill   urgent positions fast with highly targeted direct InMail ®  campaigns
Targeted, Relevant Contact <ul><li>Your subject line appears on  the candidates’ LinkedIn home  page for maximum visibilit...
Convenient and Relevant to Candidates <ul><li>InMail links to a landing page  matching your message to the  candidates’ pr...
Develop your employer brand on LinkedIn with dynamic, viewer-aware content
Engage Specific Audiences with Targeted Content <ul><li>Relevant, engaging experiences for candidates </li></ul><ul><li>Va...
Relevant, Engaging Experiences for Candidates <ul><li>Your LinkedIn Custom  Company Profile displays  content you easily t...
Various Modules on your “Career” tab to Differentiate Your Brand <ul><li>Recruitment messaging appeals to  candidates on a...
Content Modules support best practices © 2008 LinkedIn  Confidential. All rights reserved. Recruitment Messaging Link to c...
Monthly usage reports
Position your company as an employer of choice to high value professionals
 
 
LinkedIn Corporate Solutions Customers
What Our Customers Are Saying “ Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savi...
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LinkedIn Talent Advantage

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  • Add your prospect’s head shot to this slide – See last slide for information on creating rounded corner headshots -
  • Overview of full product offering.
  • Objective: Details of first bullet from overview slide.
  • Objective: Details of first bullet from overview slide.
  • Objective: Details of second bullet from overview slide.
  • Objective: Details of third bullet from overview slide.
  • Objective: Details of third bullet from overview slide.
  • Objective: Details of fourth bullet from overview slide.
  • Objective: Compare account types across the site.
  • &lt;&lt;OPTIONAL SLIDE&gt;&gt;
  • This slide demonstrates that free and premium accounts only search a fraction of the LinkedIn Network – In the highlighted example, Francois has 916 first degree connections, which accounts for only 13% of the entire LinkedIn network. With LinkedIn Recruiter, you aren’t limited to your own personal network, rather, you have the widest search available of all LinkedIn products, and can search across 40M profiles.
  • Objective: Details of first bullet from overview slide. Whether used alone or in conjunction with LinkedIn® Recruiter™, the LinkedIn® Jobs Network provides unique, efficient distribution for your job postings, and also combines user profile data with network connections to reach active job seekers, as well as qualified candidates who are not looking for new opportunities.
  • Objective: Details of second bullet from overview slide. Targeted Distribution Profile data targets jobs directly to professionals with the right experience and qualifications.
  • Objective: Details of third bullet from overview slide. Advanced algorithm automatically suggests profiles of potential candidates based on fit to job description. reveal ideal matches among passive candidates.
  • Objective: Details of first bullet from overview slide.
  • Objective: Details of second bullet from overview slide.
  • Objective: Introduction to Talent Direct – two bullets detailed in next slides. LinkedIn® Custom Company Profiles™ offer a dynamic, customized experience that helps you to establish and elevate your company brand within the LinkedIn community. Present multiple versions of your Company Profile for different groups, tailoring content and messages for the specific audiences you want to reach.
  • Objective: Details of first bullet from overview slide. Differentiate your LinkedIn Company Profile with content you manage and control. Version information based on industry, job function or geographic location to create a compelling, personalized experience for prospects.
  • Objective: Details of second bullet from overview slide. Choose from a variety of content modules: Recruitment messaging appeals to prospects on a personal level. Employee spotlights introduce potential peers that a candidate can identify with. Interactive polls engage visitors and provide instant “payoff.” Recruiter Profiles and Career Page links help interested candidates to seek more information. Video clips provide compelling content that showcases your corporate culture.
  • Objective: Highlight the diverse spread of LinkedIn Corporate Solutions customers. The LinkedIn network has members from all of the F500 and Corporate Solutions has customers from the F500 as well. Our solutions provide benefit for companies across hundreds of industries and companies of all sizes from all around the world. This is a snapshot of the hundreds of customers who benefit from our product every day. Direct prospects to LinkedIn Answers: Have them Search for “Talent Advantage” to see quotes from existing customers.
  • &lt;&lt;OPTIONAL SLIDE&gt;&gt;
  • LinkedIn Talent Advantage

    1. 1. Presented to Cavalier Telephone June 11, 2009
    2. 2. Company Overview <ul><li>Business Solutions </li></ul><ul><li>Premium Memberships </li></ul><ul><li>Talent Acquisition </li></ul><ul><li>Market Research </li></ul><ul><li>Advertising </li></ul><ul><li>LinkedIn Corporation </li></ul><ul><li>Founded in 2003, HQ: Mountain View, CA </li></ul><ul><li>Offices in San Francisco, New York, Chicago, Omaha, London </li></ul><ul><li>340+ employees </li></ul>
    3. 3. LinkedIn Network Statistics <ul><li>Network Membership & Reach </li></ul><ul><li>Over 43 million professionals* </li></ul><ul><ul><li>~2 million members join per month </li></ul></ul><ul><ul><li>Roughly 1 new sign-up per second </li></ul></ul><ul><li>200 countries </li></ul><ul><li>English, Spanish, French and now German! </li></ul><ul><li>150 industries </li></ul><ul><li>Members from all five hundred of the Fortune 500 </li></ul>*As of January, 2009
    4. 4. LinkedIn Talent Advantage Product Family Find and engage the best passive candidates with unparalleled search and communication tools Attract the best candidates with precise targeting and viral distribution of job postings Fill urgent positions fast with highly targeted direct InMail ® campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals
    5. 5. Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
    6. 6. Unparalleled Search <ul><li>Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details </li></ul><ul><ul><li>Search across the entire LinkedIn network, not just your 3 rd degree connections </li></ul></ul><ul><li>Advanced geo-search enables you to locate candidates by ZIP code and distance radius </li></ul><ul><li>Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements </li></ul>
    7. 7. New Feature: Dynamic Search Filters <ul><li>Actively filter your search results based on 11 key attributes </li></ul><ul><ul><li>Refine by Current / Past Company, Relationship, Industry, Region, School, Groups, and more! </li></ul></ul><ul><ul><li>Filters are automatically generated, based on the results of your original query </li></ul></ul><ul><li>Leverage true guided navigation alongside your search results </li></ul><ul><li>Reduce the need for Boolean to construct complex queries </li></ul><ul><li>Powerful and dynamic summary of your search results </li></ul>
    8. 8. Direct Access to Candidates <ul><li>InMail ® lets you reach candidates directly, in a trusted environment </li></ul><ul><li>Each user gets 50 InMails per month, which can be shared, and rollover if unused </li></ul><ul><li>InMail averages a 30% response rate </li></ul><ul><ul><li>Rates as high as 60% </li></ul></ul><ul><li>Save and share InMail templates with your team </li></ul>
    9. 9. Productivity Tools Save You Time <ul><li>Use the Clipboard to quickly capture candidate information </li></ul><ul><li>Save 1-to-many InMail templates </li></ul><ul><li>Use Search History to quickly re-run previous queries </li></ul><ul><li>Search Alerts deliver qualified candidate profiles to you </li></ul>
    10. 10. Exclusive Collaboration Tools <ul><li>Prevent duplication of effort </li></ul><ul><ul><li>Shared project folders </li></ul></ul><ul><ul><li>Saved searches & alerts </li></ul></ul><ul><ul><li>Visibility to team member activity, including saved notes on candidates </li></ul></ul><ul><li>Advanced project management helps organize your workflow to save time </li></ul><ul><li>Activity auditing helps reduce risk and supports OFCCP compliance </li></ul>
    11. 11. Premium Account Management & Customized Training <ul><li>Dedicated account manager and expert trainers work closely with you to help optimize your use of our product </li></ul><ul><li>Prompt customer service and customizable usage reports enable easy management tracking </li></ul><ul><li>Exclusive online training is always available for continued education  </li></ul>
    12. 12. LinkedIn Account Comparison
    13. 13. LinkedIn Account Comparison (continued)
    14. 14. Search Space: Free Account vs. Recruiter Sample Company Recruiters First Degree Connections Search space (% of Network 40M) Search space with Recruiter Nancy 152 2,248,500 ( 5.7%) 40,000,000+ Sandy 23 419,000 ( 1%) 40,000,000+ Michelle 41 366,100 ( .9%) 40,000,000+ Francois 916 5,254,000 (13%) 40,000,000+ Nora 18 316,300 ( .8%) 40,000,000+ Rob 9 80,300 (.2%) 40,000,000+ Raul 54 913,700 (2.3%) 40,000,000+
    15. 15. Attract the best candidates with precise matching and effective viral distribution of job postings
    16. 16. Automated Talent Matching <ul><li>Accurate and well-qualified profile data targets jobs to the right professionals </li></ul><ul><li>A proprietary matching algorithm auto-generates a list of strong candidates for the position </li></ul><ul><li>An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles </li></ul>
    17. 17. Unique Experience for Job Seekers <ul><li>Candidates see how they are connected to the company, recruiter, or hiring manager </li></ul><ul><ul><li>Gain insight into the company </li></ul></ul><ul><ul><li>Ask questions of existing employees </li></ul></ul><ul><ul><li>Better prepare for interviews </li></ul></ul><ul><li>Quick links to company profiles or LinkedIn ® Custom Company Profiles ™ provide relevant insights </li></ul>
    18. 18. Powerful Distribution and Referral Hiring <ul><li>Network connections enable effective referral hiring and “super-viral” forwarding </li></ul><ul><li>Members are notified when there are job openings that are a good fit for professionals they know </li></ul><ul><li>Referrals are simplified, with packaged messages that can be sent with a single click </li></ul>
    19. 19. Fill urgent positions fast with highly targeted direct InMail ® campaigns
    20. 20. Targeted, Relevant Contact <ul><li>Your subject line appears on the candidates’ LinkedIn home page for maximum visibility </li></ul><ul><li>Your message remains in the candidates’ inbox until they act on it (click or clear)* </li></ul><ul><li>LinkedIn ® Talent Direct ™ open rates reach up to 44% </li></ul>*Up to 60 days
    21. 21. Convenient and Relevant to Candidates <ul><li>InMail links to a landing page matching your message to the candidates’ profile </li></ul><ul><li>Landing page includes banner ad options and prominent call-to-action button for easy response </li></ul>
    22. 22. Develop your employer brand on LinkedIn with dynamic, viewer-aware content
    23. 23. Engage Specific Audiences with Targeted Content <ul><li>Relevant, engaging experiences for candidates </li></ul><ul><li>Various modules to differentiate your brand </li></ul>Take control of your your employment brand on LinkedIn with targeted content customized for the exact people you want to reach.
    24. 24. Relevant, Engaging Experiences for Candidates <ul><li>Your LinkedIn Custom Company Profile displays content you easily tailor and update </li></ul><ul><li>Your content dynamically adapts to the viewers, based on their industry, job function, location, etc. </li></ul><ul><li>Move beyond job listings to convey corporate culture and values </li></ul>2 nd tab where your custom content lives SAMPLE PAGE Module on company page highlights key content + drives traffic to your Custom Company Profile
    25. 25. Various Modules on your “Career” tab to Differentiate Your Brand <ul><li>Recruitment messaging appeals to candidates on a personal level </li></ul><ul><li>Employee spotlights introduce peers of related experience </li></ul><ul><li>Polling invites interaction and engages your candidates immediately </li></ul><ul><li>Video clips showcase your corporate culture </li></ul><ul><li>Recruiter Profiles and Career Page links help interested candidates take action </li></ul>Recruitment message Recruiter profiles Employee spotlights Job List & Career page links Interactive Polls Video Featured Employees Featured Recruiters Poll Free form Links Jobs Plus: get a Unique URL SAMPLE PAGE
    26. 26. Content Modules support best practices © 2008 LinkedIn Confidential. All rights reserved. Recruitment Messaging Link to career page Culture/Video Employee Spotlights Recruiter Profiles Job list Polls on page “ Make me feel like you are speaking directly to me” : Text and graphics supporting corporate brand. “ Are there people like me that I can identify with?” 1-3 employees highlighted to represent the type of person that works at company. Will be a link to to their LinkedIn profile with short quote or text under picture. “ Where would I fit in best?” Exists today. “ Why should I keep coming back to this company page?” 1 question with up to 5 answers. Opportunity to create poll just for candidates visiting company page to build engagement and offer instant “payoff” results display. “ How can I get more information?” URL for “Learn More” link back to career site. “ Who should I be talking to?” 1-3 recruiters to help the viewer understand who they need to contact: Similar to employee spotlights – targeted based on viewer profile “ Would I fit in well with the culture?” Video or text content describing/demonstrating corporate culture. Served from YouTube.
    27. 27. Monthly usage reports
    28. 28. Position your company as an employer of choice to high value professionals
    29. 31. LinkedIn Corporate Solutions Customers
    30. 32. What Our Customers Are Saying “ Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savings.” – John Zweig, Director of Staffing, Logitech “ With LinkedIn Recruiter, the team taps into a much larger network of highly qualified candidates in a much shorter time period. It easily paid for itself two times over in the first three months we used it.” — John Beard, Manager of Talent Acquisition, Kaiser Permanente “ LinkedIn was instrumental in helping us to source and hire a CFO and other C-level candidates.” — Kim Bermuda, senior staffing manager, Adaptec, Inc . “ LinkedIn is one of the most valuable recruiting tools available in targeting high quality, passive job seekers.” — Director Global Staffing, Juniper Network

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