• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SRP & Social Media - Mike Stephens
 

SRP & Social Media - Mike Stephens

on

  • 1,238 views

Mike Stephens from SRP provided an overview of SRP's relationship with Social Media at Pinal County Town Hall on April 29, 2010.

Mike Stephens from SRP provided an overview of SRP's relationship with Social Media at Pinal County Town Hall on April 29, 2010.

Statistics

Views

Total Views
1,238
Views on SlideShare
1,231
Embed Views
7

Actions

Likes
1
Downloads
7
Comments
0

2 Embeds 7

http://www.pinalcountytownhall.com 6
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • WHEN M-POWER MACHINES WENT DOWN ON CHRISTMAS WEEKEND, THE SKELETON STAFF IN CUSTOMER SERVICE WAS OVERWHELMED. A CUSTOMER FOUND OUR FACEBOOK SITE AND POSTED THE INFORMATION TO HELP OTHERS … A TRUE SENSE OF COMMUNITY.

SRP & Social Media - Mike Stephens SRP & Social Media - Mike Stephens Presentation Transcript

  • Turn an unhappy customer into a fan
  • 1. Customer tweets, assumes SRP isn’t listening 2. SRP responds, offers web link 3. Customer now engaged, asks question 4. SRP offers more information 5. Happy, informed customer responds 6. Customer praises SRP to a friend
  •  
  • Now she follows SRP Tweeter had a question about the pricing process. She directed it toward a local TV news reporter, who did not reply SRP responded by clarifying the facts and offering a link to our pricing web page
  • Customers find Facebook when M-Power machines crash
    • 50 new followers
    • 49 Re-tweets, including KTAR and Channel 12
    • 100+ storm-related tweets mentioning SRP
    • Exposure on azcentral.com with #azstorm hashtag
    Jan. 21 storm gives Twitter page exposure