Social Media 101 - Lamar Johnson

370 views
325 views

Published on

Lamar Johnson from Make Them Fans gave an overview of various Social Media platforms available and how they can be used at Pinal County Town Hall on April 28, 2010.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
370
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Three children, Casa Grande Elementary School Board, Arizona School Boards Association
  • Three children, Casa Grande Elementary School Board, Arizona School Boards Association
  • Social interactions carried through computer networks. Everything but the physical meeting, book clubs, fundraising, organization, chit chat between friends and family, meeting new people. It is imprinting of the dynamic human interaction on scalable computer systems.
  • Time and distance. Time is the one asset that is irreplaceable..word of mouth and social can make life simpler. Asynchronous communication Distance...everyone is a keystroke away. Global communication is reduced to nothingness.
  • There are over 140 active social networks, not including ning which is a network of networks. In this introduction we will discuss some of the tools in the social media arena. How they came about and what niche they fill.
  • web + log = blog. Technorati lists the top 10 blogs in the world reaching. While their is form and function, the basics are regularly spreading your message to a group of followers. It started as people manually updating their webpages and evolved in to journaling. Then in 1998, things changed.
  • History of blogging. Open Diary 1998, LiveJournal and Blogger 1999. Believe, Cher, 3 AM - Matchbox Twenty, Getting Jiggy Wit It - Will Smith
  • Bloggers are supplanting regular media Bloggers become experts in the fields and are relied upon for information Bloggers can be free from the rules that govern other media, time to press, editorial slant, and can speak directly to their audience.
  • Famous bloggers and their effect. Arriana Huffington, Chris Brogan, Gary Vaynerchuk.
  • 2003 LinkedIn is launched
  • Reid Hoffman May 2003 with team of 11. All active in paypal and other social media and internet ventures get together.
  • Social networking for business contacts. Broker deals, peer analysis, marketing, finance and all types of questions answered. Carolyn Reid example River Biasi example
  • Stanley Milgram’s 1967 Experiment to Malcolm Gladwell’s 2000 best seller Tipping point.
  • Decision makers from every industry are on and leveraging Linkedin. Meeting, discussing and making purchase decisions.
  • August 2003
  • August 2003
  • Established in 2004. 22 yo Canadian Avril Lavigne sells almost 7,000,000 albums. My Happy Ending.
  • It all began with Mark Zuckerberg and a girl. October 28, 2003 - facemash is invented by hacking and stealing. Thefacebook launches in 2004, September 2006, opens to everyone 13 and up, and October 2008, Facebook International is established in Ireland. Fall 2009, 350,000,000 users
  • Robin Dunbar. Neocortex (the brain) 100 - 230, 148 ~150
  • Yelp, Urbanspoon and two or three others. 31 million monthly visitors. October 2004
  • Twitter
  • Twitter
  • Biz Stone - co-founder of Blogger and Jack Dorsey - dispatch and real-time information guru. 2006 launch. June Pointer of the Pointer Sisters passes away. I’m So Excited.
  • Breaking news, US Airwas Flight 1549 on January 15, 2009
  • Twitter
  • Loyalty of people to Facebook versus Google pages
  • Social Media 101 - Lamar Johnson

    1. 1. Social Media Introduced <ul><li>A Timeline </li></ul>www.makethemfans.com
    2. 2. Introduction www.makethemfans.com
    3. 3. What Is Social Media? www.makethemfans.com
    4. 4. What Problems Does It Solve? www.makethemfans.com
    5. 5. What Social Media Tools Are Out There? www.makethemfans.com
    6. 6. What Is Blogging? www.makethemfans.com
    7. 7. How Did Blogging Develop www.makethemfans.com
    8. 8. Why People Blog www.makethemfans.com
    9. 9. Who Are These People www.makethemfans.com
    10. 10. What Is Linkedin? www.makethemfans.com
    11. 11. How Did LinkedIn Develop? www.makethemfans.com
    12. 12. What Does Linkedin Do? www.makethemfans.com
    13. 13. What Is The Fascination? www.makethemfans.com
    14. 14. How LinkedIn Affects Your World? www.makethemfans.com
    15. 15. What Is MySpace? www.makethemfans.com
    16. 16. What Does MySpace Do? www.makethemfans.com
    17. 17. How Did MySpace Develop? www.makethemfans.com
    18. 18. What Is Facebook? www.makethemfans.com
    19. 19. What Does Facebook Do? www.makethemfans.com
    20. 20. How Did Facebook Develop? www.makethemfans.com
    21. 21. What Is The Fascination? www.makethemfans.com
    22. 22. How Is Facebook Affecting Your World? www.makethemfans.com
    23. 23. What Is a Yelp? www.makethemfans.com
    24. 24. www.makethemfans.com
    25. 25. What Is Twitter? www.makethemfans.com
    26. 26. How Did Twitter Develop? www.makethemfans.com
    27. 27. How Twitter Affected Your World? www.makethemfans.com
    28. 28. What Is The True Strength of Twitter? www.makethemfans.com
    29. 29. The Social Media Affect www.makethemfans.com
    30. 30. What Social Media Tools Are Out There? www.makethemfans.com What Problem Does It Solve? What Is Social Media?
    31. 31. Questions <ul><li>Lamar Johnson </li></ul><ul><li>[email_address] </li></ul><ul><li>602.326.0994 </li></ul>www.makethemfans.com
    32. 32. Social Media Introduced <ul><li>Want Social Media To Work For You? </li></ul><ul><li>Lamar Johnson </li></ul><ul><li>[email_address] </li></ul><ul><li>602.326.0994 </li></ul>www.makethemfans.com

    ×