The Future of Social MediaPinal Town Hall<br />April 29, 2010<br />By Retha Hill, Director<br />New Media Innovation Lab<br />
Retha Hill About Me<br />25 years in the news game<br />Worked for Detroit Free Press, Charlotte Observer and the bulk of my career at The Washington Post and then Washingtonpost.com<br />Vice President, Content at BET Interactive<br />Director of the New Media Innovation Lab at the Cronkite School of Journalism and Arizona State University<br />Owner of Painted Desert Media, LLC, a media development consulting company<br />
Trends in Social MediaDecline of Legacy News<br />
The News About the News is Grim<br />Everyday the outlook for news is poor<br />414,000 newspaper industry jobs lost since 2001 by one account, including more than 15,000 news reporting jobs in the last three years<br />Newspapers from the Rocky Mountain News to the Seattle Post-Intelligencer have closed; others have gone bankrupt or gone to digital only<br />Television news has been cut back; network news have laid off hundreds and closed bureaus from Johannesburg to Berlin<br />At the same time, interest in news and media is at an all time high…..<br />
The Public Wants In<br />There are approximately 200 million blogs out there and more than a third of them are about products and brands – your products and brands<br />1.6 million blog postings each day, by some accounts – others say that is too conservative<br />This video puts the information glut into perspective<br />
Social Media Big Drivers:<br />Reputation Economy<br />The Linked Economy/Personalization<br />Location, Location, Location<br />New Tools/New Reality<br />
Other Location or Personalization Tools<br />Face.com – automatically tags photos, pulls up user info from Facebook and <br />Picasa – automatically tags photos despite changes in a person’s appearance<br />Sixth Sense<br />
SpeedGet on; Get Found -- FAST<br />Robo.to – Allows for instant publishing of video<br />RssCloud – Allows for instant publishing of content to blogs where it is picked up immediately by Google Reader<br />Livestation – Sends a video feed directly to iPhone as soon as its being broadcast; desktop widget allows you to watch live tv, incorporates interactive chat, viewer ratings<br />
OWLE – Optical Widgets for Life Enchancements<br />
Resources<br />AllFacebook.com – Find out what’s happening to the world’s biggest social network from consumers who watch everything Mark and the gang are doing<br />Mashable.com – covers everything that moves with social media, Web 2.0 in an accessible way<br />Read, Write, Web – ditto <br />PaidContent.org – the big deals<br />NYT Technology Blogs – breaks it down for non techies<br />Wired Magazine – big picture<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.