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City of Chandler & Social Media - Nachie Marquez
 

City of Chandler & Social Media - Nachie Marquez

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Nachie Marquez from the City of Chandler detailed how the City of Chandler uses various Social Media Platforms, and helps dispells some of the fears, myths of Social Media at Pinal County Town Hall on ...

Nachie Marquez from the City of Chandler detailed how the City of Chandler uses various Social Media Platforms, and helps dispells some of the fears, myths of Social Media at Pinal County Town Hall on April 29, 2010.

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    City of Chandler & Social Media - Nachie Marquez City of Chandler & Social Media - Nachie Marquez Presentation Transcript

    • Welcome! City of Chandler Social Media Nachie Marquez Director, Communications and Public Affairs Chandler, Arizona Pinal County Town Hall April 29, 2010
    • Social Media Presence
      • Twitter – Created in November 2008:
        • http://www.twitter.com/cityofchandler
        • As of April 23, 2010 – 2,114 Followers
      • Facebook – Created in April 2009
        • http://www.facebook.com/pages/Chandler-AZ/Chandler-Arizona/61661304927
        • As of April 23, 2010 – 4,378 Fans
    • Links to social media sites on City’s Web site
    • How We Use Social Media
      • Creating a means for two-way communication
      • Encouraging citizen participation
      • Educating public on City services
      • Publicizing City events, news and meetings
      • Reaching younger generations
      • Connecting with people using the sites they typically use
    • Example 1: Public Safety
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    • Example 2: Relationship Building
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    • Policy Considerations
      • Established formal policy in June 2009
      • Requires that City departments who establish social media accounts must notify the Communications and Public Affairs Departments.
      • Outlines that the Communications Department is the official spokesperson for the City.
      • Reminds employees about acceptable Internet use.
    • City Involvement
      • Communications and Public Affairs
      • Information Technology
      • Parks and Recreation
      • Aquatics
      • Libraries
      • Police
      • Fire
    • Results
      • The City of Chandler has been recognized as one of the most active municipalities in metro Phoenix by local media.
      • Interest in our social media efforts continues to climb, evidenced by the growing number of Followers and Fans.
      • The City of Chandler also has fielded calls nationally to provide guidance on developing social media policies.
    •  
    • Lessons Learned
      • Be responsive:
        • Twitter: Make an effort to tweet every day and avoid consecutive tweets within a short time period.
        • Facebook: Strive to post to Facebook weekly; too many updates may be annoying to some.
      • Be fearless:
        • Chandler gets a lot of encouragement and support rather than negative comments. If you do get negative feedback, thank them for their opinion and move on.
      • Be witty:
        • Yes, local government has a personality, and, here in Chandler, we have good humor.
    • At the Beginning …
      • Recommendations for delving into social media
      • Establish your domain name.
      • Visit the sites at least once a week.
      • Educate department heads and city officials on its purpose.
      • Create a social media policy and get a handle on who is interested within your organization in having accounts.
      • Publicize like any other initiative.
      • Ensure the public knows you are the “official” resource for your organization.
    • Know what is being said!
      • http://search.twitter.com
    • Fears and Myths
      • May be bombarded with negativity
      • Not sure how to respond
      • Too techie
      • Unable to respond in a timely manner
      • Requires more resources
      • Hard to come up with news and info
      • Time to monitor sites
        • Who will do this?
        • How often?
      • Time consuming
    • Pros and Cons
      • Let’s begin with potential ‘Cons’
      • Potential for negative feedback (This can be good!)
      • Unable to control the message (multi-level communication)
      • Limited space (140 characters on Twitter!)
      • Requires creativity and brevity
      • Profanity
    • Pros and Cons
      • End it on a high note with the Pros!
      • Great communications tool
      • Quick and efficient
      • Cost effective – Free!
      • Another way to get the word out
      • Great way to connect with your audiences, especially the younger generations
      • Popular
      • Easy
      • Proactive messaging – Market your services!
      • More use by media
      • Primary source of official information
    • Thank You! Questions?