Web 2.0 for your Business

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Web 2.0 for your Business: An external consultant's guide to social networking and media

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Web 2.0 for your Business

  1. 2. <ul><li>Let’s talk about: </li></ul><ul><ul><li>Starting with your goals </li></ul></ul><ul><ul><li>Picking the platforms that work for your business </li></ul></ul><ul><ul><li>Implementing the plan </li></ul></ul><ul><ul><li>Measuring your success </li></ul></ul><ul><ul><li>Implications to consider </li></ul></ul><ul><ul><li>Case study: The Zappos Formula </li></ul></ul>
  2. 3. <ul><li>How familiar are you with social networking and media? </li></ul><ul><li>How often do you use social networking for business purposes? </li></ul>High Low
  3. 4. <ul><li>Answer these questions: </li></ul><ul><ul><li>What </li></ul></ul><ul><ul><li>When </li></ul></ul><ul><ul><li>Why </li></ul></ul><ul><ul><li>Where </li></ul></ul><ul><ul><li>How </li></ul></ul>
  4. 6. <ul><li>When implementing your plan, consider: </li></ul><ul><ul><li>What is your budget? </li></ul></ul><ul><ul><li>Do you have the right resources? </li></ul></ul><ul><ul><li>Can you meet your go live date? </li></ul></ul><ul><ul><li>Who takes over after implementation? </li></ul></ul>
  5. 7. <ul><li>How do you know you are succeeding? </li></ul><ul><ul><li>Goals with time frames </li></ul></ul><ul><ul><li>Specific action plan and tasks </li></ul></ul><ul><ul><li>Definable measurements </li></ul></ul>
  6. 8. <ul><li>Consider the risks: </li></ul><ul><ul><li>Using the right platform(s) </li></ul></ul><ul><ul><li>Biting off more than you can chew </li></ul></ul><ul><ul><li>Knowing how your business is performing </li></ul></ul><ul><ul><li>Tracking where your Internet footprints go </li></ul></ul>

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