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Jp Antosh

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Transcript

  • 1. Case Study: ESPN
    JP Antosh
  • 2. ESPN
    Entertainment and Sport Programming Network
    Facts
    Launched September 7, 1979
    Owned by Walt Disney (80%) & Hearst Corporation (20%)
    Over 10 sister channels such as ESPN Classic, ESPN News, ESPN Deportes, ESPNU….
    Est. ESPN THE MAGAZINE 1998
    Over 2 million+ in circulation
  • 3. ESPN & Social Networking
    Uses Facebook & Twitter
    Prefers Twitter because of the direct quickness of getting sports news to the fan….
  • 4.
  • 5.
  • 6. This applies to all ESPN Talent, anchors, play by play, hosts, analysts, commentators, reporters and writers who participate in any form of personal social networking that contain sports related content.