Your SlideShare is downloading. ×
Type, Responsively: A More Modern Approach to Typography on the Web
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Type, Responsively: A More Modern Approach to Typography on the Web

634

Published on

Slides from that talk I gave on Responsive Typography at Future of Web Design London in April, 2014

Slides from that talk I gave on Responsive Typography at Future of Web Design London in April, 2014

Published in: Design, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
634
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Jason Pamental | @jpamental http://hwdesignco.com FOWD London | #FOWD 08 April, 2014 Type, Responsively A More Modern Approach to Typography on the Web
  • 2. hwdesignco.com | @jpamental | FOWD London | #FOWD A Bit About Me + Live in the smallest state in the US + Designed my first site before there was a <table> tag + Love to learn. Love to share even more. + Follow @aProperCollie around a lot 
 & post pictures on Instagram
  • 3. hwdesignco.com | @jpamental | FOWD London | #FOWD An acknowledgement + I’m a fan of Responsive Web Design + RWD is a big deal. Really. + It’s also part of a larger conversation about design + That includes typography
  • 4. hwdesignco.com | @jpamental | FOWD London | #FOWD What’s type got to do with it? + Everything: type is the most prevalent design element on the page + Words have meaning – 
 but letters have emotion + Type is the most efficient design element (in terms of file size) + …but it works differently on the web
  • 5. hwdesignco.com | @jpamental | FOWD London | #FOWD When is our industry going stop calling it“web”typography? @sblakeborough, via twitter
  • 6. hwdesignco.com | @jpamental | FOWD London | #FOWD Not sure we can. + Encompasses all of what you know about type & its use, but + Typography on the web requires additional consideration (art & science) + Our canvas is fluid; constantly expanding & contracting + Reading on screens will only increase
  • 7. hwdesignco.com | @jpamental | FOWD London | #FOWD So let’s move on.
  • 8. hwdesignco.com | @jpamental | FOWD London | #FOWD Hat–tip to London + First spoke about web fonts here in 2011 + Used the phrase ‘Responsive Typography’ + Wrote about it for fonts.com, Typecast.com + Since then, others have used it too • Oliver Reichenstein @ ia.net • Nick Sherman @ AEA
  • 9. hwdesignco.com | @jpamental | FOWD London | #FOWD But what does it mean?
  • 10. hwdesignco.com | @jpamental | FOWD London | #FOWD Responsive Typography, Defined + It’s more than just web fonts + Responsive Typography must be: • Performant • Progressive • Proportional • Polished + So let’s explore
  • 11. hwdesignco.com | @jpamental | FOWD London | #FOWD Performance matters + You’ve got 5 seconds before they bail + Don’t waste users’ time + Respect the web, respect your users + Get the content on the screen + Font loader classes FTW
  • 12. hwdesignco.com | @jpamental | FOWD London | #FOWD FOUT is YOUR fault + Use these: .wf-inactive / .wf-active + This CSS results in a blank screen during load:
 + Add this & give them content, then fonts:
 + Yes, it’s that simple body { font-family: “Trade Gothic”, helvetica, arial; } .wf-inactive body { font-family: helvetica, arial; }
  • 13. hwdesignco.com | @jpamental | FOWD London | #FOWD Performance matters + Tune fallback-specific CSS to avoid reflow + Test your design with fallback fonts only + Adjust font-size, line-height, letter-spacing to avoid jumpiness Web fonts loaded
  • 14. hwdesignco.com | @jpamental | FOWD London | #FOWD Performance matters + Tune fallback-specific CSS to avoid reflow + Test your design with fallback fonts only + Adjust font-size, line-height, letter-spacing to avoid jumpiness No web fonts, uncorrected
  • 15. hwdesignco.com | @jpamental | FOWD London | #FOWD Performance matters + Tune fallback-specific CSS to avoid reflow + Test your design with fallback fonts only + Adjust font-size, line-height, letter-spacing to avoid jumpiness No web fonts, corrected
  • 16. hwdesignco.com | @jpamental | FOWD London | #FOWD Performance matters + Tune fallback-specific CSS to avoid reflow + Test your design with fallback fonts only + Adjust font-size, line-height, letter-spacing to avoid jumpiness Web fonts loaded
  • 17. hwdesignco.com | @jpamental | FOWD London | #FOWD Performance matters + Design for readability & beauty + But load only what you need Trade Gothic Next LT Pro Bold this is a typeface this is a font + Each font has a performance cost + Budget wisely
  • 18. hwdesignco.com | @jpamental | FOWD London | #FOWD Progressively enhance + Asia, India, Africa are huge markets & growing + Most handsets running Opera Mini + Which does not support @font-face + cue: sad trombone + 350 Million reasons you should have tuned your fallback styles
  • 19. hwdesignco.com | @jpamental | FOWD London | #FOWD Proportion: one size won’t do + Much has been written about RWD: • Responsive Images • Emerging UI Patterns • Performance Optimization + Most ignore the scale of your type + I find this… disturbing.
  • 20. hwdesignco.com | @jpamental | FOWD London | #FOWD Desktopgeese&handheldgander + Small canvas requires subtle proportions + What works in print… works in print + Bringhurst matters, but scale must adapt
  • 21. hwdesignco.com | @jpamental | FOWD London | #FOWD Elements of Typographic Style + Bringhurst’ scale works well on desktop + Looks ungainly on small screens + Here’s a scale that helps translate:
 http://bit.ly/jprwt
  • 22. hwdesignco.com | @jpamental | FOWD London | #FOWD For example…
  • 23. hwdesignco.com | @jpamental | FOWD London | #FOWD For example…
  • 24. hwdesignco.com | @jpamental | FOWD London | #FOWD For example…
  • 25. hwdesignco.com | @jpamental | FOWD London | #FOWD Responsive Typographic Style + Line length is important, but use device norms for size + Think relative proportion, not specific screen size + Test! Font quality is improving, but no excuse for not knowing how it looks on ________
  • 26. hwdesignco.com | @jpamental | FOWD London | #FOWD Polish: design is details + Type is your voice. Speak eloquently. + Real quotation marks are brilliant + Browsers are lazy letter-spacers + OpenType is Awesome. See what the kerfuffle is all about
  • 27. hwdesignco.com | @jpamental | FOWD London | #FOWD "This" is not“that” + CMS are dumb + Use libraries like Typogrify & Smartypants + Automatically replace quotes, &’s, more + Never leave an 
 orphan
  • 28. hwdesignco.com | @jpamental | FOWD London | #FOWD Cozy is as cozy does + Loose letters look sloppy + Browsers aren’t so great at it + Try letter-spacing: -1px; in your headers

  • 29. hwdesignco.com | @jpamental | FOWD London | #FOWD Cozy is as cozy does + Loose letters look sloppy + Browsers aren’t so great at it + Try letter-spacing: -1px; in your headers

  • 30. hwdesignco.com | @jpamental | FOWD London | #FOWD Cozy is as cozy does + Loose letters look sloppy + Browsers aren’t so great at it + Try letter-spacing: -1px; in your headers
 + OpenType Features bring real kerning!
  • 31. hwdesignco.com | @jpamental | FOWD London | #FOWD OpenType Feature Fest + Real kerning tables + Ligatures, Fractions & Swashes oh my!

  • 32. hwdesignco.com | @jpamental | FOWD London | #FOWD OpenType Feature Fest + Real kerning tables + Ligatures, Fractions & Swashes oh my!

  • 33. hwdesignco.com | @jpamental | FOWD London | #FOWD OpenType Feature Fest + Real kerning tables + Ligatures, Fractions & Swashes oh my!
 + Every design element must have a purpose + Even if that purpose is simply greater beauty
  • 34. hwdesignco.com | @jpamental | FOWD London | #FOWD So let’s review.
  • 35. hwdesignco.com | @jpamental | FOWD London | #FOWD Responsive Web Typography + Yes, it’s a thing + It’s about adapting to screen size, network speed & device capabilities + It’s about designing for what’s next • Last Winter Olympics: there was no iPad • The one before? No iPhone either
  • 36. hwdesignco.com | @jpamental | FOWD London | #FOWD Responsive Web Typography + Performance • Stats, Platforms & Screen Tests + Progression (It’s the web. Stuff breaks) • If the font fails, does your design hold up? + Proportion • It’s about composition (think: small paintings) + Polish
  • 37. hwdesignco.com | @jpamental | FOWD London | #FOWD Don’t Panic. + There are lots of resources + Load only what you need
 (specify each weight/variant) + Manage the loading process
 http://bit.ly/jpfontfall2 + Use a modular scale
 http://bit.ly/jprwt + Add panache! (.net magazine May, 2014)
  • 38. hwdesignco.com | @jpamental | FOWD London | #FOWD Oh, and one more thing… My book is in beta! http://typeresponsively.com (sign up to be notified when it’s available)
  • 39. Jason Pamental | @jpamental http://hwdesignco.com Thank you! http://bit.ly/jpfowd-rwt FOWD London | #FOWD 08 April, 2014
  • 40. hwdesignco.com | @jpamental | FOWD London | #FOWD Resources & Links + Oliver Reichenstein’s post
 http://ia.net/blog/responsive-typography-the-basics/ + A More Modern Scale
 http://typecast.com/blog/a-more- modern-scale-for-web-typography/

×