Windows Phone 7 Overview

John Alioto
Architect
Microsoft

Changing our game
DESIGN: END USER COMES FIRST
PLATFORM: RICHER, DEEPER, EASIER APPS
HARDWARE:
FASTER TO MARKET, LESS HEAVY LIFTING

What is Metro?
METRO IS OUR DESIGN LANGUAGE. WE CALL IT METRO BECAUSE IT’S MODERN AND CLEAN. IT’S FAST AND IN MOTION. IT’S ABOUT CONTENT AND TYPOGRAPHY. AND IT’S ENTIRELY AUTHENTIC.

Metro Principles
Clean, Light, Open, Fast
Celebrate Typography
Alive in Motion
Content, Not Chrome
Authentically Digital

Clean, Light, Open, Fast
Feels Fast and Responsive
Focus on Primary Tasks
Do a Lot with Very Little
Fierce Reduction of Unnecessary Elements
Delightful Use of Whitespace
Full Bleed Canvas
Metro Principles

Celebrate Typography
Type is Beautiful, Not Just Legible
Clear, Straightforward Information Design
Uncompromising Sensitivity to Weight, Balance and Scale
Metro Principles

Alive in Motion
Feels Responsive and Alive
Creates a System
Gives Context to Improve Usability
Transition Between UI as Important as UI Design
Adds Dimension and Depth
Metro Principles

Content, not Chrome
Delight through Content Instead of Decoration
Reduce Visuals that are Not Content
Contents is the UI
Direct interaction with the Content
Metro Principles

Authentically Digital
Design for the Form Factor
Don’t Try to be What It’s NOT
Be Direct
Metro Principles

Metro Principles
Focuses on the individual and their tasks
Helps organize information and applications

Hubs vs. Single-Page Apps

Integrated Experiences
PEOPLE
OFFICE
PICTURES
MUSIC+VIDEO
MARKETPLACE
GAMES

PEOPLE
A social center for all of your contacts and status updates
Facebook, Exchange, and Windows Live
Update status and photos on multiple social networks

PRODUCTIVITY
Handle work and personal e-mail & calendars efficiently
View, post and sync documents on SharePoint sites
Easily view, comment on and edit Office documents
Easily take and sync notes with your OneNote

PICTURES
Simple, powerful “photo wallet”
Sync over USB or Wi-fi
Live updates of albums and comments from social network contacts

MUSIC+VIDEO
Music, streaming audio, FM Radio, podcasts & video
Full Zune player experience with metadata, artists info, Zune Pass, Social, buy/rent TV shows and movies
True 3-screen experience: music and video libraries available on phone, PC & Xbox

MARKETPLACE
Large selection of quality, captivating applications
Highly merchandised and filtered for simple discovery
Confident and convenient purchasing process
3 Screen apps available and connected across phone, PC, & web

GAMES
Destination hub for casual and Xbox LIVE games
Spotlight recommendations
XBox LIVE avatar, gamer profile, and achievements
Play turn-by-turn games with your friends across phone, PC and Xbox

Windows PhoneHardware
Common Hardware Elements
Consistent Platform
Quality Focus
800 or 480
Consistent set of hardware capabilities defined by Microsoft
One resolution at launch
Second resolution added later
Same touch input
Consistent processor / GPU
Same available RAM
Optional keyboard
480 or 320

Standardized Hardware Foundation
Capacitive touch
4 or more contact points
800 WVGA / 480 HVGA
Sensors
A-GPS, Accelerometer, Compass, Light, Proximity
Camera
5 mega pixels or more, flash required, camera button required
Multimedia
Common detailed specs, Codec acceleration
Memory
256MB RAM or more, 8GB Flash or more
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion or better
480 WVGA / 320 HVGA
Hardware buttons | Start, Search, Back

Partnering to Bring Phones to Market

Software Architecture
Applications
Your App UI and logic
Frameworks
Silverlight
XNA
HTML/JavaScript
CLR
App Model
UI Model
Cloud Integration
Xbox LIVE
Bing
Location
Push notifications
Windows Live ID
App management
Licensing
Chamber isolation
Software updates
Shell frame
Session manager
Direct3D
Compositor
Kernel
Hardware BSP
Security
Networking
Storage
A-GPS Accelerometer Compass Light Proximity
Media Wi-Fi Radio Graphics
Hardware Foundation

Windows Phone 7 Frameworks Details
Windows Phone Frameworks
Camera
Device Integration
Launchers & Choosers
Windows Phone Controls
PhoneApplicationPage
PushNotification
WebBrowserControl
Sensors
PhoneApplicationFrame
Silverlight Presentation and Media
XNA Frameworks for Games
Controls
Drawing
IsolatedStorage
Drawing
GamerServices
Shapes
Markup
Media
Media
Graphics
Navigation
Audio
Content
Input
Application Object
Common Base Class Library
Diagnostics
IO
Runtime
Resources
Net
Reflection
Globalization
Text
Location
Collections
Threading
Linq
ComponentModel
Configuration
Security
ServiceModel

Elements of the Application Platform
Runtime – On “Screen”
Tools & Support
Tools you use to design & develop
Code you write on the client
SCREEN
CLOUD
Cloud Services
Developer Portal Services
Code you write on the server
Tools you use to ship & sell

Tools
Runtime – On “Screen”
Phone Emulator
Sensors
Media
Data
Location
Samples
Documentation
Xbox LIVE
Notifications
Phone
Guides
Community
.NET Framework managed code sandbox
Packaging and Verification Tools
SCREEN
CLOUD
Portal Services
Cloud Services
Notifications
App Deployment
Registration
Marketplace
Validation
MO and CC Billing
Location
Identity
Feeds
Certification
Business Intelligence
Maps
Social
Publishing
Update Management
Elements of the Application Platform

Two Flavors of Applications
High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript
500,000 developers spanning Windows and web

App Hosting and Runtime
App Domain
XNA Game Object
Silverlight Application Object
Frameworks
HTML/JavaScript
Silverlight
XNA
CLR
System provides host process for app code
App Model Host
App Model
UI Model
Cloud Integration
Xbox LIVE
Bing
Location
Push notifications
Windows Live ID
App management
Licensing
Chamber isolation
Software updates
Shell frame
Session manager
Direct3D
Compositor
Location
Push Notifications
Sandbox enforced for host process based on declared capabilities
Kernel
Hardware BSP
A-GPS Accelerometer Compass Light Proximity
Media Wi-Fi Radio Graphics
Security
Networking
Storage
Compass
A-GPS
Hardware Foundation
Each app executes inside an isolated, least-privileged host process
All app code is transparent and CLS-verifiable, mitigating impact of common attacks
Frameworks enable app code to interact with app model, UI model, phone functionality

Deployment Process
Develop
& Debug
Submit& Validate
Certify
& Sign
Windows Phone Application Deployment Service
Marketplace

Windows Phone 7 Overview

by John Alioto on Jul 08, 2010

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Windows Phone 7 Overview — Presentation Transcript