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Positioning Of Keywords – Keyword Proximity And Keyword Prominence
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Positioning Of Keywords – Keyword Proximity And Keyword Prominence


Keywords are placed at different positions on a web page. In which, certain keywords prove to be more effective than the others. We will understand as to why this happens and learn something more …

Keywords are placed at different positions on a web page. In which, certain keywords prove to be more effective than the others. We will understand as to why this happens and learn something more about placing the right keywords at the right position for it does help your website to rank well on search engines.

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  • 1. Positioning of keywords – Keyword Proximity and Keyword Prominence The Location of your keyword matters a lot Keywords are placed at different positions on a web page. In which, certain keywords prove to be more effective than the others. We will understand as to why this happens and learn something more about placing the right keywords at the right position for it does help your website to rank well on search engines. The Title Tags The title tags are one of the most important tags of your web page, through which search engines come to know – what your web site is all about. Therefore, making it a tedious task to site your keywords within the HTML <title> tag of your web page. As a result, place your most important keywords within the title tags. Do not waste space by using unnecessary keywords that a searcher is not likely to use in searching for the products you sell. Generally people tend to make use of irrelevant words like – Welcome to our Web site – no searcher makes use of such keywords while searching. It is virtually not possible to enhance the content within the <title> tags. The below mentioned points may be of help: 1. By telling search engines what your site is all about via the title tag, by default it becomes the most important feature of your website that helps you score well on search engines. 2. The search engine utilizes your title tag as a link on its results page, showing the searcher that your website is relevant to their search. For example, if you own a Bed & Breakfast in Hanalei Bay, Hawaii – Island of Kauai called Kiluhana Inn. Here you should not use 'Kiluhana Inn' as your title tag. And if you do so then your search will be limited by anything related within Hawaii, or bed & breakfast, of Kauai or Hanalei, as none of these words appear as your title. This will cover your website in rankings only by well-informed people. Although, a finer title tag would be: <Title> Bed & Breakfast Kauai – Hanalei Bay & Beach – Hawaii </title> The below three steps will make it a better and finer keyword: 1. The keywords – Hawaii, Beach, Bed, Breakfast, Hanalei Bay, Kauai – are the presumably those keywords that users will use to search your services. 2. Keywords – Hawaii, Beach, Hanalei, Kauai – are terms that searchers make use of when looking something in a particular location. For example, if someone carry's out a search for 'Hanalei Kauai', in which your service stands a good opportunity of being displayed at the top of the search results. 3. Alphabetical order is given meek importance by search engines and directories. Despite this, we tend to begin our web page title with alphabets that begin early in the alphabetical order. And due to this we will keep the title as 'Bed & Breakfast Kauai' instead of 'Kauai Bed & Breakfast.' It is better to restrict your title tag to as few as 60 characters, i.e. 7 to 10 words. Anything more than this, your title stands a chance to get a part of it cut off by the search engines. So we incorporate the word 'Kiluhana Inn'
  • 2. only if fits the condition of up to 60 characters otherwise not, for there is no better keyword that could fit in its place. Another shortcut, by which you can get to know the titles other web page owners have used. Simply type in Google... intitle:“put your title keywords here” …and go over the related search results. You will come to know which keywords are being fought for by your competitors. Use of stop or dead weight words should be avoided in the title tags. Search engines neglect words that have been commonly or continuously used at large. Therefore hardly ever provide relevant searches in response to such words. For example, Home page or Homepage, www, web, and web page – rarely add essential information to your titles. Some other words that need not be used in title tags are – the, of, that, is, and, to – etc. For they do not have any value plus occupy extra character space. Though they are readable words from the user's point of view, but still if you manage to create a title without using such no-stop words, yet makes complete sense with the mere use of keywords then you have got just the right title. Be rational enough to not merely stuff in keywords in the title just for the sake of using them. Yet make a sensible title that is readable and makes the user stop to read it. Before the title does any good to your business, it has to read. The Header Tags After the title tags, the header tags are the second most essential placement part for your keywords. Header tags are specified by the subsequent HTML codes: <h1>, <h2>, <h3>, <h4>, <h5>, and <h6>. However, the smaller the header is in rank the more priority it is given than the bigger one, for instance, an <h1> is considered more significant than an <h2> tag, which is important than <h3> and so on. Your header tags turn out to be the titles of your web; as a result they must look original and pleasing to the visitors of your site. A good example of keyword-rich header tags would be something like: <h1> Your San Francisco Real Estate Resource </h1> <h2> For buying San Francisco real estate and selling real estate in San Francisco, we are your only resource solution. </h2> The Body Text Text within a body tag is the visible text on your web site. Though the fact remains that it is essential to place your keywords in page headlines and titles, it is also lucrative to feature your keywords all over the rest of your web page. This does not mean, you will make excessive use of keywords and make your website content a total chaos. See to it that your web page has only 200 to 300 words of text description. Furthermore, make significant
  • 3. emphasis on only two or three relevantly targeted keywords. For search engine pay extra attention to keywords that are located within tags like <b>, <strong>, <i>, <em> and <li>. Below is a sample of a site that sells San Francisco real estate: <p> The <b> San Francisco Real Estate Resource </b> is your resource of information for anybody buying and selling <b>real estate </b> in <San Francisco</b>. We expertise in <b> San Francisco real estate </b> and are dedicated to cater best quality customer service altered according to the present market demands. </p> <ul> <li> Buying San Francisco Real Estate? </li> <li> Looking for San Francisco Real Estate? </li> </ul> Link Anchor Tags The visible text in an HTML link is the Link Anchor text. For example, in the below link Keyword Research Tool – Free trail … the anchor text is “Keyword Research Tool – Free Trail.” But the real HTML code for the link appears like: <a href=“http://www.wordtracker.com/trail.html”> Keyword Research Tool – Free Trail </a> Search engines give higher priority to the keywords that are located in the anchor text of links on a web page. Whenever possible take advantage of this feature. It gets even bigger and better when other web sites link to your website with the help of your keywords that are in the anchor text of their links. Try persuading the keywords used in the link anchor text of other sites that get traffic your way. This being one of the most effective tactics will boost your website’s rankings. Keywords will prove profitable if appears at the top of the page Place your keyword rich content at the top most position on your web site. The reason being that with the deployment of source code search engines index the page content of websites in linear order, giving preference to the keywords that appear at the top most position of the web page. As a matter of fact, make use of your keywords in the title i.e. the headline of your webpage and in the very first paragraph of the content. Also hold down the use of graphics, JavaScript and other HTML codes that appear right before your keyword rich text. Merge HTML tags We have seen the search engines pay extra attention to header tags and body tags and the link anchor tags. So what if we merge these HTML tags when allowed! For sure they will prove beneficial. For example, <h1><b><a href='webpage.html'>Tours and Travels</a></b></h1> On occasions when allowed, we can provide a slight description of the text with certain primary keywords
  • 4. incorporated in it. And place them at a high position on the web page by placing them within a <h1> tag and then bold them for more emphasis and convert them into links. Note: The basic look of any tag can be altered by Cascading Style Sheets (CSS). Therefore, you can avoid the unnecessary use of tags like <h1> or <b> or others to make your links look like links. By using absolute positioning in CSS for the arrangement of your keyword rich copy, make it visible at the onset of the HTML source code disregard of the fact that it emerges on the visible part of the page. Semaphore Software is a SEO Company in India that offers Affordable SEO Services, Hire SEO Expert, Link Building Services, SEM Services, Social Media Marketing and Search Engine Reputation Management Services