Usually all search engines do show all the page searches of an article therefore content duplication is not an issue. Because what other sites do, is look up your article from search engines and then twist it a little and reprint it on their site or on others.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Content duplication - Understanding & Concerns
1. Content duplication - Understanding & Concerns
Organizing your articles and sending out to other sites is a good idea until and unless you
are not planning to publish these articles on your site. As a matter of fact, if there are a
number of pages with the same content then search engines only display one of those
pages with the relevant keyword search.
It is difficult for search engines to determine which page is more important than the rest
of the pages. Wherever the article is first indexed that page is by far considered to be the
most appropriate or at times, one with the most number of inbound links, but this is not
the case always. It is hard to justify as to why a search engine displays one site's article
and not of the others.
Usually all search engines do show all the page searches of an article therefore content
duplication is not an issue. Because what other sites do, is look up your article from
search engines and then twist it a little and reprint it on their site or on others.
This being the case, all you can do is to not let them re-publish your entire article but a
part of it. This retains the originality of your article in the eyes of search engines,
reducing the chances of duplication content penalty. Also making your site a good
resource to readers for only you have the complete text of the article.
Sites reprinting articles must have a “republished with permission of ...” line on their site
beside a link back to your site. Plus, keep monitoring these sites even if they do as per
your requests.
There are two websites, with the support of which you can monitor sites reprinting your
content and as to whether do they link back to you or not. They are Google Alerts and
Copyscape:
http://www.google.com/alerts
http://www.copyscape.com/
Article Directories
There is a fast and a slow way of getting your articles out. The quick way will bring you
several incoming links but will be low in quality, with this you will not profit on the search
engine front. Whereas, according to the slow way you will have to first get an insight into
your industry, find out who the top players are, being in good terms with them may lead
to your articles being published on their site. Getting placement on good sites is always
of more value than getting your articles placed on low quality sites. Sure this method
requires you to devote a lot of time and effort. Yet if you want incoming links swiftly then
article directories are the place for you.
The most popular and best article directory is Ezine Articles. In the initial stages you are
allowed to submit ten articles for free. Later you will be charged for every extra article
submission. With the span of time, you will be promoted to be called as Expert author
and allowed to post articles for free.
2. What Ezine articles does, is syndicates your articles and sends them out to other sites.
This way, you not only get link from EzineArticles.com and few other sites but also raises
the expectation of getting added links.
You will surely find article directory sites in abundance but you need to fix your
submissions to top level article directories because links coming only from article
directories appear artificial to search engines. Consequently, you must only keep a
certain fixed percent of links that come from article directories.
Below are some of the top article directories:
http://www.ezinearticles.com
http://www.articlefinders.com
http:www.articlecity.com
http://www.goarticles.com
Articles with 600 words or less grasp reader's attention by its presentation, making them
interested enough to read the entire piece. The most easy way to make your article
popular is to write in list format and give titles like - “Top Ten ways of ...”, “Seven steps
to ...”, “Things to avoid ...”. Such list formatted articles grip reader attention as they are
quick to read and points are effortlessly remembered.
In most cases, it is the title that captures the reader’s eyes. So give short, easy and
striking titles to your articles. If not catchy, attractive titles then articles on current
trends, interesting topics, and controversial topics are surely to be read by many.
Therefore, the main factor is to hire a good content writer who can manage to write well.
Use articles productively
If your articles are syndicated to several other sites already then it could be hard to send
your articles to some other important sites. Sites with more web traffic are taken to be
authoritative and for sure you would want your article to appear on such sites. Their
demand will be to publish content never written before and that which is new.
To get the best of both sides, get into good terms with the first website you decide to
publish your article on and give rights of that content for some time. Later when the
mutual contract is due, you can always begin to send out your articles on other sites and
directories.
Get in touch with your customers on forums
Your content writer can act as a representative of your company on online public forums.
Interacting with your potential clients will get your company added recognition through
forums. The art of forum posting is equal to writing content. Here, you either ask or reply
others. Therefore, one should have command over the basics of English language.
Promotion on forums is possible if you genuinely impart and share knowledge with fellow
forums posters, building a credibility of your own. Forums give your content writer the
platform to build a personality online.
Posting on forums related to your industry will get you enough recognition if you are
3. allowed to place a signature link below. As it will be easy for most users to find or follow
you, indirectly raising the inbound link count of your site.
Start blogging
Nothing should be underestimated, be it blogs or any other website. As a matter of fact,
blogs do need regular posting and most of all maintenance. But blogging is far more
flexible in getting your site highly ranked on search engines. People avoiding its influence
and impact in comparison to other websites are missing something valuable. Blogs easily
gain rankings; this is one of its strengths.
Hiring a good content writer is always a good idea. The content writer will be engrossed
in his/her job of producing content rich articles while you are busy looking after the
business. Blogs are more persuasive in terms of being used as a promotional tool (only if
done right) and not merely as a tool for increasing rankings.
Share information via press releases
Sending out press releases, first to Google news and then to others, will benefit you in
the initial stages. But before these links are archived on most number of sites, they often
act as mature links that carry on contributing to your page's search engine ranking. Not
only are they going to get you good incoming traffic but will also act as a helping hand in
building a credibility of your own. Therefore write press releases that are brief and
provide full information.
View Source:
http://www.semaphore-software.com/seo/search_engine_optimization.htm