2. Who?
The Ongoing Concept (TOC) is a hardcore band
from Idaho. To them, music is not just how
heavy they can make it, but how passionate and
inspiring they can make it. Its about capturing
the hearts of people and making them appreciate
music for what it is.
3. TOC in Social Media
Having discovered The Ongoing Concept through
social media myself, I thought it would be
interesting to take a look at their overall use of
social media as a band.
4. Record Labels
I first stumbled into The Ongoing Concept's music
video for their lead single 'Cover Girl' through a
link posted by their record label, Solid State
Records, which I had liked on Facebook.
This is a good example of how important label
support can still be in the digital age; online
marketing.
5. Cover Girl
This song, along with its goofy video, was the
starting point for many current fans. The band
teaches students about originality by singing
“Don't be the print of someone else's painting.”
6. Continuing the Trend
The band continues with the goofy trend on a
regular basis, posting many goofy pictures.
7. The Website
Their website plays a loop of a few clips of video
of the guys being crazy during live shows.
Links to the band's social media accounts can be
found in the top right.
8. Overlap of Platforms
Generally speaking, TOC's Facebook page
contains the same posts as both their Instagram
and Twitter accounts combined into one.
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9. Bandcamp
The band also has their few year old album still up on
Bandcamp. The whole album can be streamed
online, and is a cool treat for any big fans wanting to
hear more, especially the oddly awesome Jordin
Sparks cover. The EP is available for purchase as
well.
10. Big Cartel
Even the band's store is goofy. Showcasing the band
as well as others wearing the shirts that are for sale.
11. Tumblr
In addition, there is a band Tumblr account which
showcases funny and silly gifs and photos made by
both the band themselves and featured fans.
12. Audience
The audience the band has latched on to seems to be
the fun-loving crowd that appreciates the band's
antics both musically and in general.
