Internet Marketing Series Web Marketing: SEO Basics Ely Apao Web Marketing Expert

Your Mission

Be Famous.

Marketing

But First…

Picasso and an Eskimo

Call Center Agent with P50K Salary Expensive or not?

Give Something of Relative Value.

Bottomless Iced Tea

Marketing is Communicating Value.

Marketing is Communication Compelling Action

Search Engine Optimization (SEO)

Control The Entrance

Not That Simple.

Judged.

Search Engines Judge Relative Value

Google Says You Belong Here

The Trick: Convince Google You’re Valuable

Communicate Value.

Get Links Like Crazy.

Basic Skill: HTML <a href=“http://yourwebsite.com”>Keywords here</a> <a href=“http://jozzua.com”>Magnificent Technopreneur</a>

Relative Value for Google: Links

Be Consistent.

Jolly Roger

Surrender!

Black Beard The Pirate

.COM

Get an online Social life and tell your friends.

Get Feedback

Best Trick to Communicate Value: Under promise. Over deliver.

How Do You Make People ACT?

Persuade by Building Trust and Tapping Emotions. 3

Persuade.

Build Trust.

Tap The Emotion.

Marketing is Communication Compelling Action

How Did Gio Win The SEO Contest? “ I really am not sure myself, maybe I am just a good spammer” .

How did Marc Macalua become Mr. SEO Philippines?

Summary Relative Value. Communicate. Build Trust.

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