Persuasion design

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How To Influence Consumers Through Web Design

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Persuasion design

  1. 1. Influence in the design of web sites<br />Persuasion Design<br />
  2. 2.
  3. 3. Before Everything: Test!<br />Split/Multivariate Test Like Crazy!<br />
  4. 4. Split Test!<br />Optimize Design<br />
  5. 5. Reciprocity<br />Scratch my back, I’ll scratch yours.<br />
  6. 6. Source: http://visualwebsiteoptimizer.com<br />
  7. 7.  “30 day Free Trial on All Accounts”<br />30% more signups than the original “Start a Highrise Account”<br />
  8. 8. Social Proof <br />People will do things that they see other people are doing.<br />
  9. 9.
  10. 10. Testimonials increased sales by 34% <br />
  11. 11. Authority <br />People will tend to obey authority figures<br />
  12. 12.
  13. 13. 32% increase in conversions with the E-mark badge.<br />
  14. 14. Liking<br />People are easily persuaded by other people that they like.<br />
  15. 15. "The value of an artwork is rooted in assumptions about the human performance underlying its creation."<br />Paul Bloom, TED Talk<br />
  16. 16.
  17. 17.
  18. 18. Scarcity<br />Perceived scarcity will generate demand.<br />
  19. 19.
  20. 20. 6.3% increase in sales<br />
  21. 21. Commitment and Consistency<br />If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment <br />
  22. 22.
  23. 23. 28% increase in signups<br />
  24. 24. Are we in control of our own decisions?<br />- Dan Ariely, TED Talk<br />
  25. 25.
  26. 26.
  27. 27. Test Everything<br />Learn Persuasion Tactics<br />Remember<br />
  28. 28. http://visualwebsiteoptimizer.com<br />http://www.getelastic.com<br />http://www.ted.com<br />Resources<br />
  29. 29. http://www.linkedin.com/in/jozzua<br />http://www.jozzua.com/<br />About Ely -<br />

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