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Social Media: Basics for Program Promotion and Community Building
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Social Media: Basics for Program Promotion and Community Building

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  • Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:

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  • Confused about social media? Not sure why or how to use it? This session will put the SocialMedia Explosion into perspective with social media basics, examples of how to use social media for program promotion and community building, as well as hands-on Facebook, Twitter, and YouTube basics. Participants will discuss strategies for use, how to adjust privacy and control settings, as well as best practices for professional use.How many of you are active on social networking and social media sites such as facebook andyoutube?
  • This is our agenda.
  • Social Media – What is it?Cover basics:MediaNetworkingConnectionsCategories: Concept Type, Media Type, Social Interface TypeSocial Communities:Facebook andNing“News” Feeds: Facebook, Twitter
  • Social Networking in Plain English
  • How many of you are active on social networking and social media sites such as facebook andyoutube?Agenda:What is Social Networking/Media?Discuss Concerns about Social MediaExamplesHands-OnFreeze slide and ask:What are your concerns about social media? While participants are answering, move to next slide and type in others.
  • Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/multiple_choice_polls/LTE3NTcxNDMwNjMIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Did you know 4.0? All of these tools are beginning to converge. Demonstrates the power of social media.
  • Marc: What IDT uses. What for? How? Results. (20 min)YouTube examples from other departments, even other schools (Fort Hays State, KU YouTube.edu)
  • Press F5 or enter presentation mode to view the poll

    In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:

    http://www.polleverywhere.com/free_text_polls/Nzc0MDE3NjQzIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • What are your impressions of social media? Thoughts? Concerns?Let’s take a step back and answer the question: What is Social Media and Social Networking?
  • How to approach: what to use, naming conventions,specific goals, etiquetteMaintenanceBest practices
  • Facebook: create an account, Edit Profile, Privacy Settings, Adding friends, Adding content, groups or pagesYouTube: create an account, look around channel, uploading video (discussion: content ownership)
  • Transcript

    • 1. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 2. Social Media: Basics for Program Promotion and Community Building
      Zeni Colorado
      Marcus Childress
      August 6, 2010
    • 3. Agenda
      What is Social Networking/Media?
      Discuss Concerns about Social Media
      Examples
      Hands-On
    • 4. University of Kansas Website
    • 5. Emporia Gazette Website
    • 6.
    • 7. ?
    • 8.
    • 9.
    • 10. Social Media Tools
    • 11. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 12. Social Media and Young Adults
      http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1
      2009 Report
      73% of wired teens use social networking sites
      72% of Online Young Adults (Age 18-29) use social networking sites
      47% of Adults use social networking sites
    • 13. Did You Know 4.0 Video
    • 14.
    • 15. Marketing and Community Building
    • 16. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    • 17. Concerns about Social Media
      Privacy, FERPA
      Safety
      Content Ownership, Copyright
      Personal vs. Professional
      Time
      Fair Representation
      Quality of Content
    • 18. Strategies and Best Practices
      Naming Conventions
      Content and Maintenance
      Etiquette
      Best Practices
    • 19. Basics
      Facebook – privacy settings, other options
      YouTube
      Twitter
      BlogSpot
    • 20. Questions?
      Jozenia (Zeni) Colorado
      jcolorad@emporia.edu
      Marcus Childress
      mchildre@emporia.edu

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