Joy Z. Liu Visual Resume
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Joy Z. Liu Visual Resume

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  • 1. hi. i’m joy. JOY Z. LIU visual resumeMonday, February 11, 13
  • 2. OBJECTIVE Seeking entry-level career opportunity within a lean, innovative and socially- conscious company that fosters continued learning & growth.JOY Z. LIUMonday, February 11, 13
  • 3. Currently, I work at as an Assistant Account Executive.JOY Z. LIUMonday, February 11, 13
  • 4. I manage these guys.JOY Z. LIUMonday, February 11, 13
  • 5. In a nutshell • My team acts as a liaison between agency and client by ensuring client objectives are met while delivering best in class creative campaigns to market. • Collaborate with internal creative and production teams as well as external partners to create nationwide 360 campaigns through TV, print, digital, PR, social media, and consumer promotions. • Perform basic administrative tasks such as: • developing project management documents such as creative briefs, status reports, traffic instructions, and estimate forms • working with internal staff to book conference rooms, coordinate catering for client meetings, create reels for presentations, and printing of documentsJOY Z. LIUMonday, February 11, 13
  • 6. The rest of the story explains how I got to where I am todayJOY Z. LIUMonday, February 11, 13
  • 7. and why I would be a good fit for your company.JOY Z. LIUMonday, February 11, 13
  • 8. I have a plan and live lifestrategically in order to achieve.JOY Z. LIUMonday, February 11, 13
  • 9. I grew up in Oklahoma.JOY Z. LIUMonday, February 11, 13
  • 10. I moved to Rhode Island to attend Johnson & Wales University.JOY Z. LIUMonday, February 11, 13
  • 11. Why? - practical, hands-on learning - industry relevant degree programs - upside down curriculumJOY Z. LIUMonday, February 11, 13
  • 12. In 3 years, I graduated with a B.S. in Advertising & Marketing Communications - Magna Cum Laude -JOY Z. LIUMonday, February 11, 13
  • 13. I learned... • How to develop fully integrated marketing communications plans: • Quantitative & qualitative research that led to the consumer insight that led to the strategy • Creative process that delivers on that strategy while staying true to the brand • Selection of channels and media plan that message will be delivered through to efficiently reach the target market • And won some awards too...JOY Z. LIUMonday, February 11, 13
  • 14. 3rd Place AAF National Student Advertising Competition 2011 2012JOY Z. LIUMonday, February 11, 13
  • 15. I’m a hands-on learner that pulls my sleeves up to immerse into life’s opportunities.JOY Z. LIUMonday, February 11, 13
  • 16. And possess the ability to apply relevant skills learned in one discipline and apply to new.JOY Z. LIUMonday, February 11, 13
  • 17. I got involved on-campus.JOY Z. LIUMonday, February 11, 13
  • 18. Admissions Tour Guide • Led campus tours for prospective students and their families by way of daily tours and large-scale admissions events • Assisted in daily operational administrative tasks including answering phones, emails, processing of applications and scheduling of campus visits. • Resulted in highly effective verbal and written communications and well versed in all aspects of university’s mission and values.JOY Z. LIUMonday, February 11, 13
  • 19. Commuter Relations Assistant • Served as the on-campus resource to the 80% off-campus student population by way of outreach programming and maintaining a strong presence on social media outlets. • Managed and developed content strategies for all social media outlets for commuter relations department i.e. Facebook, Twitter, Foursquare and Blog.JOY Z. LIUMonday, February 11, 13
  • 20. President • Led interview, selection, training and oversight of a team of campus event coordinators to implement various entertainment programs for student body. • Planned trimester-ly internal general board appreciation events and recognition programs as part of member recruitment and retention initiatives. • Applied learnings from the classroom to develop and launch new branding strategy for organization to increase awareness and ultimately result in higher event attendance, student engagement and overall strengthened sense of campus unity. • Managed and implemented social media campaigns on organization Facebook, Twitter and Foursquare profiles.JOY Z. LIUMonday, February 11, 13
  • 21. Director of Membership • Managed membership benefits and dues for a large campus organization in partnership with event professionals to provide networking and hands-on learning experiences through various volunteer opportunities. • Proactively initiated new streamlined electronic membership and volunteer registration management process for 200+ member campus organization. • Assisted in planning travel, lodging, industry tours, volunteer opportunity, group meals and activities of an educational trip for 40 top members to Texas from RI. • Successfully restructured organization constitution to fit the transformation of the organization by creating new executive board positions and responsibilities. Played integral role in interview, selection and training process of the new board under new constitution.JOY Z. LIUMonday, February 11, 13
  • 22. And the community.JOY Z. LIUMonday, February 11, 13
  • 23. Marketing & Development Intern • Worked closely with the Director of Resource Development, Development Associate, and other members of the WaterFire staff to prepare for the execution of WaterFire events. • Developed new donor program were members received special discounts at participating local restaurants and hotels in the Providence area. • Prepared internal and external communications and fostered relationships with major donors and corporate sponsors.JOY Z. LIUMonday, February 11, 13
  • 24. RECAP • Driven young professional on a path to find work to be passionate about. • Comes from a marketing communications background but has experience and special interest in: • Social Media • Event Planning • Non-Profit Work • Grassroots Efforts • Human Resource ManagementJOY Z. LIUMonday, February 11, 13
  • 25. So what do you say?JOY Z. LIUMonday, February 11, 13
  • 26. Contact me: (918) 931-1604 For more, find me on the internet: Z. LIUMonday, February 11, 13