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Social media

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  • Think of it this way: When one of your customers or members shares a piece of your content (e.g., an issue of your newsletter, a blog post, or an event check-in), or talks about you on a social media site, he’s offering his endorsement of what you do and sharing you with his network — without you having to lift a fi nger or spend any additional money. This introduces you to many more people than you’re currently connected to, and could bring new business, members, or donations your way. In fact, according to HubSpot, businesses that use Twitter average two-times more leads per month than those that do not use the service.Social media isn’t just for college kids.One major stereotype associated with social media is that it’s only for young folks. This is not true at all. In fact, according to a 2011 study conducted by IBM, Baby Boomers have demonstrated the most growth on social media sites. In 2010, 72% were using Facebook, Twitter, and other networks — up from 50% in 2009.Social media users are active.Facebook says that half of its users log in on any given day, and that users spend more than 500 billion minutes on the site each month. In addition, more than 700 billion pieces of content (web links, blog posts, photos, videos, etc.) are shared each month on Facebook. Similarly, Twitter claims that its users post 350 billion tweets every day. Yes, some people join social media sites just to listen and observe, but most do it to engage, converse, and Participate
  • Transcript

    • 1.  Social Media Optimization is one of the internet marketing techniques that includes a various methods to promote your product, service, website, or business on social media. Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site is that advertisers can take advantage of the users demographic information and target their ads appropriately
    • 2.  Online Social Media Services and Social Media Advertising Services For general networking, consider profiles on Face book, MySpace and LinkedIn. Create Profile Develop Network, Make Friends, Join Communities Updates + Upload Pictures Promotional pages Event Promotions Promotional messages Pages Groups
    • 3.  For images, look at Picasa, flicker and Web Shots.  Create Title and Description  Upload Photos and Images.  Promotional images  Promote Events  Promote Ideas  Groups
    • 4.  For Video, consider Reviver and YouTube .  Upload the Video  Submit that video to different website for promotion  Interstitial Ads.  Promotional Videos
    • 5.  For article marketing, submit to industry publications and general article syndication sites like Article City.  Article Creation  Article Submission  Track record of Approval and Pending
    • 6.  For press releases marketing, targeting news search engines, syndicate via Business Wire or PRWeb.  Create Press Release  Submit Press Release  Track Record of Approval & Pending  Update Press Release
    • 7.  Audio files can be submitted via iTunes or a variety of other podcast directories. For review, all content, tag and rate with sites like Stumble Upon, Digg and Delicious.
    • 8. BLOGS Promote Ideas Discuss topics
    • 9. FORMS OF SOCIAL NETWORK ADVERTISING Direct Advertising that is based on your network of friends
    • 10. DIRECT ADVERTISING PLACED ON YOUR SOCIALNETWORKING SITE
    • 11. INDIRECT ADVERTISING BY CREATINGGROUPS OR PAGES
    • 12. CHANGING MEDIA LAND SCAPE
    • 13. TOOLS IN SOCIAL MARKETING
    • 14. Blogs
    • 15. Social Networks
    • 16. Multimedia sharing
    • 17. Social Bookmarking
    • 18. RSS readers really simple syndication
    • 19. Microblogging
    • 20. SOCIAL MEDIA CAMPAIGNS CAN BE TARGETED: Age, Political Views, Gender Relationship Status Activities Location
    • 21. CHOOSE YOUR CREATIVE Social Media Ads can contain Images Social Media Ads can contain Videos Social Media Ads can contain only Text
    • 22. WHY SOCIAL MEDIA MARKETING? Inexpensive Right message Fast + To right people Viral + Results can be measured The right conversation users demographic = information Social media marketing
    • 23. WHY SOCIAL MEDIA MARKETING? Social media extends you, your brand, and your relationship with your customers. Social media marketing sites are popular. Social media isn’t just for college kids. Social media users are active. Social media provides instant feedback.
    • 24.  Social media encourages two-way communication. Social media marketing sites are free. Social media sites allow you to be personal and professional Social media is everywhere.
    • 25. FINALLY SOCIAL MEDIA MARKETING IS About people To create meaning and value To enabling conversation Latest innovative in the presenct online advertising state“ Bulid your online brand with social media”

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