Media plan new

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  • 1. Miss Bengal 2013 Media Planner
  • 2. On Air Publicity• 60 Days on air publicity in Radio Mirchi• 15 seconds jingle 8 times a day total 6500 seconds• 2 nos. of RJ Mentions in the programme.• 4 quarter page (400Sq Cm) print Advt. in Mirchi Super Sunday Tabloid.
  • 3. Print Advertisement• 5 Nos. of insertion in T2 @half page (400 Sq Cm) & Half page AD at “EBELA”• 3 nos. of insertion in Ei Samay (from Times of India) & 3 insertions in Calcutta Times.• Advt. in Uttarbanga Sanbad, Khabar 365 and Sanbad (for South Bengal edition as well)• Three Half page AD in Unish-kuri and Sananda.
  • 4. Hoarding/Banners• 10 Nos of Hoarding in different places of Kolkata.• Hoarding in each places of Asansol-2, Durgapur-3 Siliguri-2 & Darjeeling-2.
  • 5. Mobile Hoarding & Activity• 2 Mobile Hoardings in Tata ACE will be running through out Bengal & Kolkata for promotional purpose.• Time to time Activity will be there on the Van to create hype about the event.• Lead Sponsors can also use the van for displaying their products occasionally.• College Activity with flyers ,leaflets and pocket calenders.• Theatre Branding Activity
  • 6. Social Media• We are present in facebook, twitter, YouTube pages to be connected to the mass youth attached to the internet & social media.• There are regular updates regarding our event and related affairs that will help us to reach-out to the target segment.• Our associated partners will be hyped with their respective brands regularly on these platforms.
  • 7. Transit Media Branding• 20 Nos of Bus back Banner.• 20 Nos of Cab branding in tie up Mega Cabs.• These will ensure on the move awareness of the event to the mass.• Two Tram Branded with Event Theme will carry Sponsor ‘s logo
  • 8. Thank You