What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
Leads • Analytics
• Test • Offers / CTAs
• Landing Pages
• Nurture • Lead Intelligence
• Lead Mgmt
Social Media Feeds the Funnel
Blogging SEO Social Media Email Pay-Per-Click
It’s an Ecosystem
Flickr: Storm Crypt
Is Social Media Like Cotton Candy?
• No nutritional or business value
No! It’s Like Whole Wheat Bread.
• Used widely
• A basic part of any diet or marketing mix
It Drives Leads!
HubSpot Social Media Leads
Twitter & Facebook are largest categories, at >60% of HubSpot’s total social media leads.
How to Succeed With Social Media
Measure & Build a
Not Sold on Facebook or Twitter?
Same recipe for success on every social network.
I. About HubSpot & Inbound
II. How Businesses Are Using
III. How Businesses Are Using Twitter
IV. How to Measure Social Media
What Makes Great Facebook Pages?*
Je Ne Sais Quoi
* In my opinion.
What Are Your Neighbors Up To?
The best way to learn how to use Facebook for your business?
Study the things that work for other businesses.
Don’t Focus Too Much on Your Industry
The best marketers take off the
blinders and look outside their
world for inspiration.
“But we’re a B2B company” is a
BAD excuse not to dive into
beketchai on flickr
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