Nano presentation (marketing)


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Nano presentation (marketing)

  1. 1. NANO The peoples car…..
  2. 2. About TATA motors <ul><li>Tata motors Ltd, is India’s largest automobile company. With revenues Rs. 35651.48 crors (USD 8.8 billion) in 2007-2008. </li></ul><ul><li>Tata motors established in 1945.Since 1954 over 4 million Tata vehicles play on Indian roads. </li></ul><ul><li>Tata motors, the first company from India's engineering sector to be listed in the New York stock exchange (sep 2004) has also emerged as an international auto mobile company. </li></ul>
  3. 3. VISION OF TATA MOTORS.. “ Best in the manner in which we operate, best in the product we deliver and best in our value system and ethics”.
  4. 4. World wide nano <ul><li>1 st step in international market - Tuesday 3 rd march 2009,marked the 12 th year of Tata motors participation in the Geneva motor show. The company presented the Tata nano Europa, intended for future launch in select international markets. </li></ul>
  5. 5. Features …...
  6. 6. 1.Performance…. <ul><li>The 624 cc 2-cylinder engine – delivering 35 PS @ 5250 rpm and a torque of 48 Nm @ 3000 rpm - enables the car to have a top speed of 105 kmph and negotiate inclines with a gradeability of 30%. </li></ul>
  7. 7. 2.Fuel efficiency 3.Emission <ul><li>23.6 km/liter , certified by the Automotive Research Association of India (ARAI) under mandated test conditions, which is the highest for any petrol car in India. And 15 ltrs fuel tank capacity. </li></ul><ul><li>The high fuel efficiency, coupled with a low kerb weight of 600 kg, ensures that the Tata Nano – at 101 gm / km - has the lowest CO2 emission amongst cars in India . </li></ul>
  8. 8. 4. Safty … <ul><li>The Tata Nano's safety performance exceeds current regulatory requirements - it passes the roll-over test and offset impact, which are not regulated in India. It has an all sheet-metal body, reinforced passenger compartment, crumple zones, intrusion-resistant doors, besides mandatory seat belts and complies fully with existing Indian safety standards. Tubeless tyers – among which the rear ones are wider endowing extra stability – enhance safety. </li></ul>
  9. 9. Compare…. Tata nano Maruti 800 <ul><li>Engine:-624cc,parallel twin,petrol. </li></ul><ul><li>Transmission:-4 forword,1-reverse,manual. </li></ul><ul><li>Max power:-34.5 bhp @ 5250 rpm. </li></ul><ul><li>Performance:- 0-60 kph:8.66 secs. And 0-100 kph:31.3 secs. </li></ul><ul><li>Top speed:- 106 kph. </li></ul><ul><li>Mileage(overall):- 23 kpl. </li></ul><ul><li>Price:- 123360 to 172360 (Ex showroom,Delhi) </li></ul><ul><li>Engine:-796cc,inlinethree, petrol. </li></ul><ul><li>Transmission:-4 forword,1- reverse,manual. </li></ul><ul><li>Max power:-37 bhp @ 5000 rpm. </li></ul><ul><li>Performance:- 0-60 kph: 8.1 secs. And 0-100 kph:26.3 secs. </li></ul><ul><li>Top speed:- 130 kph. </li></ul><ul><li>Mileage(overall):- 16 kpl. </li></ul><ul><li>Price:- 1.97 to 2.34 lakh. </li></ul>
  10. 10. Marketing strategy of tata nano <ul><li>TATA will opt for cost-effective and innovative use of media. </li></ul><ul><li>TATA motors will share promotion of tata brand with its multiple bank partners. These financiers will promote the nano brand during booking jointly with tata motors and on there own. </li></ul><ul><li>TATA team is working of nano news in papers,nano breaks on radio,nano appearing in form of massages or ticker news on TV, online nano games,nano chat room on the net nano pop-ups on major websites and nano conversation on facebook,orkut and blogspaces. </li></ul><ul><li>Also available will be a hole range of nano merchandise like baseball caps,T-shirts and key-chains, among others. </li></ul>
  11. 11. Why people buy nano …. <ul><li>Its low price. And people get all facilities in affordable price. </li></ul><ul><li>Its look very attractive and available in many colours. </li></ul><ul><li>Its 20% more species then other low price car in India. </li></ul><ul><li>After buying nano company serve all facilities through his own service centre. </li></ul><ul><li>We provide direct car loan facilities through your nearest bank like SBI. United bank of India and many more. </li></ul>
  12. 12. Variants of nano <ul><li>Tata Nano Standard (BSII* and BSIII*): The standard version, in three colour options, single-tone seats, and fold-down rear seat. </li></ul><ul><li>Tata Nano CX (BSII* and BSIII*): In five colour options, with heating and air-conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, fold-down rear seat with nap rest. </li></ul><ul><li>Tata Nano LX: (BSIII*) With the features of CX plus complete fabric seats, central locking,  front power windows, body coloured exteriors in three premium colours, fog lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear spoiler. Many of these features are not available on current entry-level small cars in the country. </li></ul>
  13. 13. Price list … ( Ex showroom price in Delhi ) Rs-172360 TATA nano LX metallic paint (BS3) Rs-151360 TATA nano cx metallic paint (BS3) Rs-148360 TATA nano cx solid paint (BS3) Rs-123360 TATA nano std (BS3)
  14. 14. How to get TATA nano <ul><li>Tata nano will be available in online booking through and also download form from this site. </li></ul><ul><li>People will also able to book this car through Nano 1300 retail centers across 850 cities. </li></ul><ul><li>Tata nano booking form also available in selected state bank of India branch. </li></ul><ul><li>Tata nano booking form also available on other Tata retail stores like Tata indicom stores. </li></ul>
  15. 15. How to get TATA nano.. <ul><li>TATA nano also available in westside (TATAs lifestyle retail brand)and croma(TATAs electronic mega store). </li></ul><ul><li>Tata nano form will cost Rs 300 and people will be required to pay just Rs 2999 as booking fee which are addition to form cost. </li></ul><ul><li>Delivery of Tata nano will start in July and people for delivery will be chosen with lucky draw. </li></ul><ul><li>In 1000 city 30000 booking counter will be opened. </li></ul><ul><li>1 st 1 lakh car will be available only Rs-1 lakh. </li></ul>
  16. 16. Presented by G - 8…. DEwan vs institute of management (Meerut)… <ul><li>Biswajit Chakroborty. </li></ul><ul><li>Biplab karmokar. </li></ul><ul><li>Joy Rakshit. (Creator) </li></ul><ul><li>Radhakanta Sarkar. </li></ul><ul><li>Sandip Singh. </li></ul><ul><li>Sandipan Saha. </li></ul><ul><li>Subhratanu Maitra. </li></ul><ul><li>Data collected by.. Joy rakshit. </li></ul>
  17. 17. Thank you