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THE LAST FRONTIER  LOCAL and MOBILE SEARCH Take advantage with…  How to take advantage of search engines for your local bu...
Who we are and why you should care. <ul><li>Top realtor for 9 years in Gainesville, Florida </li></ul><ul><li>Designed and...
Today’s business owners are faced  with an enormous problem <ul><li>Why? </li></ul><ul><li>Search results are dominated by...
Before the Internet: <ul><li>Staying connected meant advertising with: </li></ul><ul><li>Phone Directories </li></ul><ul><...
Times are rapidly changing <ul><li>Phone Directory </li></ul><ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Tel...
The statistics are astonishing <ul><li>1 Trillion — Number of web pages in the world 1 </li></ul><ul><li>50  —  Percentage...
Having a website isn’t enough <ul><li>How do people find it? </li></ul><ul><li>How do you drive traffic to a website? </li...
Consumers CAN BE Talking about and Reviewing YOU!
Local Search – A  New Opportunity <ul><li>71% of all American adults use the Internet. </li></ul><ul><li>91% of all Intern...
Why Mobile ? <ul><li>There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market siz...
Not to mention … <ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their ...
 
 
Geo-targeted campaign placement  on major search engines
Standing Out!
Provide access to potential  customers through Google and  Yahoo maps
Provide access to potential  customers through Review Sites
Our Services <ul><li>Set up local listings </li></ul><ul><li>Make sure all elements are there to get top placement. </li><...
Review Process
Simple! Our  Process   1) REVIEW CARDS GIVEN TO CLIENTS   - Print Review cards to give to your clients so that they can su...
A Comment on the Economy <ul><li>  When times are bad for the economy, it can be a great time  to start a business. In fac...
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Splash 7 marketing presentation

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Transcript of "Splash 7 marketing presentation"

  1. 1. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… How to take advantage of search engines for your local business.. plash 7 M arketing
  2. 2. Who we are and why you should care. <ul><li>Top realtor for 9 years in Gainesville, Florida </li></ul><ul><li>Designed and tweaked my own marketing to bring in RE and Mortgage clients </li></ul><ul><li>Knows what it takes to get customers in the door </li></ul><ul><li>Online Marketing Expert </li></ul>plash 7 M arketing
  3. 3. Today’s business owners are faced with an enormous problem <ul><li>Why? </li></ul><ul><li>Search results are dominated by large corporations and major chains </li></ul><ul><li>Lack of knowledge to develop a web campaign </li></ul><ul><li>Belief they can’t compete on an economical basis </li></ul><ul><li>Inability to make transition from traditional advertising medium </li></ul>
  4. 4. Before the Internet: <ul><li>Staying connected meant advertising with: </li></ul><ul><li>Phone Directories </li></ul><ul><li>Newspaper </li></ul><ul><li>TV </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul><ul><li>Print Ads </li></ul><ul><li>Word of Mouth </li></ul>
  5. 5. Times are rapidly changing <ul><li>Phone Directory </li></ul><ul><li>Newspapers </li></ul><ul><li>TV </li></ul><ul><li>Telemarketing </li></ul><ul><li>Direct Mail </li></ul><ul><li>Print Ads </li></ul><ul><li>E-Mail </li></ul><ul><li>Where is yours? </li></ul><ul><li>Declining Rapidly </li></ul><ul><li>DVR/TiVo </li></ul><ul><li>Do Not Call List </li></ul><ul><li>1%-2% Yield </li></ul><ul><li>Rising Costs </li></ul><ul><li>Spam Software </li></ul>Traditional advertising mediums are loosing their effectiveness
  6. 6. The statistics are astonishing <ul><li>1 Trillion — Number of web pages in the world 1 </li></ul><ul><li>50 — Percentage of small business without a website </li></ul><ul><li>78 — Percentage of households with two or more computers 2 </li></ul><ul><li>82 — Percentage of local searches that result in offline action 3 </li></ul><ul><li>0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches </li></ul>1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2 nd , 2007)
  7. 7. Having a website isn’t enough <ul><li>How do people find it? </li></ul><ul><li>How do you drive traffic to a website? </li></ul><ul><li>Are you satisfied with your current web presence? </li></ul><ul><li> </li></ul>Search optimization companies are far too expensive for most local businesses!
  8. 8. Consumers CAN BE Talking about and Reviewing YOU!
  9. 9. Local Search – A New Opportunity <ul><li>71% of all American adults use the Internet. </li></ul><ul><li>91% of all Internet users use a search engine to find information. </li></ul><ul><li>Over 50% of all purchases are preceded by an Internet search </li></ul><ul><li>30 percent of all search queries contain a city, state or zip code. </li></ul><ul><li>There are 2.6 billion local searches a month </li></ul><ul><li>What does this have to do with you? </li></ul><ul><li>You don’t need a website! (Although having one helps) </li></ul>
  10. 10. Why Mobile ? <ul><li>There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.) </li></ul><ul><li>Of these users, 51 Million use smart phones. </li></ul><ul><li>There is a fundamental shift in how people are communicating. </li></ul><ul><li>Text open up rates are 95% !! </li></ul>
  11. 11. Not to mention … <ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their phone </li></ul><ul><li>The typical mobile phone user now sends more text messages than mobile phone calls </li></ul><ul><li>Gen Y and Z consider e-mail passe’. </li></ul><ul><li>In fact, some universities have stopped distributing e-mail accounts. </li></ul><ul><li>You can buy traffic for .02 a click! </li></ul>
  12. 14. Geo-targeted campaign placement on major search engines
  13. 15. Standing Out!
  14. 16. Provide access to potential customers through Google and Yahoo maps
  15. 17. Provide access to potential customers through Review Sites
  16. 18. Our Services <ul><li>Set up local listings </li></ul><ul><li>Make sure all elements are there to get top placement. </li></ul><ul><li>Get your information to come up on the first page when anyone looks for your business type online </li></ul><ul><li>Mobilize your business </li></ul><ul><li>Set up Text Messaging </li></ul><ul><li>Mobile coupon campaign </li></ul><ul><li>Facebook Ad Campaigns </li></ul><ul><li>QR code campaign </li></ul>
  17. 19. Review Process
  18. 20. Simple! Our Process   1) REVIEW CARDS GIVEN TO CLIENTS   - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication.   2) REVIEW CARDS PUBLISHED ON WEB   - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider.   3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY   - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results. 
  19. 21. A Comment on the Economy <ul><li>  When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson </li></ul><ul><li>These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. </li></ul><ul><li>How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion </li></ul><ul><li>Without promotion something terrible happens..nothing ---PT Barnum </li></ul>
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