How to Prosper in a Difficult Economy Joy M. Johnson ActionCoach Certified Business Coach Partner and Co-Founder GrowthMin...
Growth Mindset <ul><li>Joy M. Johnson </li></ul><ul><li>Partner and Co Founder </li></ul><ul><ul><li>ActionCoach certified...
Growth Mindset Mission <ul><li>To provide Business Guidance, Strategy and Management skills to growth oriented entrepreneu...
How to Prosper in a Difficult Economy <ul><li>First and Foremost Don’t Panic </li></ul><ul><li>Cut Expense But not to the ...
First and Foremost Don’t Panic <ul><li>When panic sets in … We Tend to do Stupid Things </li></ul><ul><li>Evaluate the Mar...
Cut Expense But not to the Bone <ul><li>There is such a Thing as Going Too Far </li></ul><ul><li>Don’t cut at the expense ...
Maintain Marketing <ul><li>The Worst Mistake business leaders make in a tight economy is to cut the Marketing Budget </li>...
Be Crystal Clear on your Target Market <ul><li>Closely define your Ideal Customer </li></ul><ul><ul><li>What is the Lifeti...
Adjust Product Portfolios <ul><li>Analyze your Inventory  </li></ul><ul><ul><li>Product that doesn’t move is cash sitting ...
Train Your Sales Force <ul><li>You can’t afford to Lose Sales due to  untrained  sales people </li></ul><ul><li>The sales ...
How to Prosper in a Difficult Economy <ul><li>Don’t Panic </li></ul><ul><li>Cut Expense </li></ul><ul><li>Maintain Marketi...
Growth Mindset <ul><li>Our Toolbox </li></ul><ul><li>Coaching  individuals, partners and management teams for performance,...
An Offer From Joy and Kathy
Thank You for Your Time Contact us at info@GrowthMindset.com
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How To Prosper In A Difficult Economy

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What a business needs to focus on to survive and thrive in a down economy.

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How To Prosper In A Difficult Economy

  1. 1. How to Prosper in a Difficult Economy Joy M. Johnson ActionCoach Certified Business Coach Partner and Co-Founder GrowthMindset
  2. 2. Growth Mindset <ul><li>Joy M. Johnson </li></ul><ul><li>Partner and Co Founder </li></ul><ul><ul><li>ActionCoach certified Business Coach </li></ul></ul><ul><ul><li>Over 30+ Years of Business Experience </li></ul></ul><ul><li>Kathy S. Keeley </li></ul><ul><li>Partner and Co Founder </li></ul><ul><ul><li>Provided tools and strategies for Entrepreneurs for over 25 Years </li></ul></ul>
  3. 3. Growth Mindset Mission <ul><li>To provide Business Guidance, Strategy and Management skills to growth oriented entrepreneurs and executives so they may achieve their vision and goals. </li></ul>
  4. 4. How to Prosper in a Difficult Economy <ul><li>First and Foremost Don’t Panic </li></ul><ul><li>Cut Expense But not to the Bone </li></ul><ul><li>Maintain Marketing </li></ul><ul><li>Be Crystal Clear on your Target Market </li></ul><ul><li>Adjust Product Portfolios </li></ul><ul><li>Train Your Sales Force </li></ul>
  5. 5. First and Foremost Don’t Panic <ul><li>When panic sets in … We Tend to do Stupid Things </li></ul><ul><li>Evaluate the Market … Now is the Time to do Market Research </li></ul><ul><ul><li>What is your Market Share? </li></ul></ul><ul><ul><li>Who are your Competitors? </li></ul></ul><ul><ul><li>What are your Opportunities? </li></ul></ul>
  6. 6. Cut Expense But not to the Bone <ul><li>There is such a Thing as Going Too Far </li></ul><ul><li>Don’t cut at the expense of the customer experience </li></ul><ul><li>Take a Good Look at your Team </li></ul><ul><ul><ul><li>Can you increase productivity </li></ul></ul></ul><ul><li>Cut out the Nice to Haves </li></ul><ul><ul><li>Watch the Budget </li></ul></ul><ul><li>Try Bartering </li></ul>
  7. 7. Maintain Marketing <ul><li>The Worst Mistake business leaders make in a tight economy is to cut the Marketing Budget </li></ul><ul><li>Focus on Family Values In campaigns </li></ul><ul><li>Now is the time to Gain Market Share </li></ul><ul><li>Make sure you know your BREAKEVEN for every campaign </li></ul><ul><li>What is the ROI </li></ul><ul><li>Test and Measure </li></ul>
  8. 8. Be Crystal Clear on your Target Market <ul><li>Closely define your Ideal Customer </li></ul><ul><ul><li>What is the Lifetime Value of your customers </li></ul></ul><ul><ul><li>What is your Acquisition Cost </li></ul></ul><ul><li>What resonates with your Target </li></ul><ul><ul><li>What adds value… What do they Care About </li></ul></ul><ul><ul><li>When money is tight people tend to focus on Hearth and Home </li></ul></ul>
  9. 9. Adjust Product Portfolios <ul><li>Analyze your Inventory </li></ul><ul><ul><li>Product that doesn’t move is cash sitting on your shelf. </li></ul></ul><ul><li>Tough times favor multi purpose goods not highly specialized </li></ul><ul><li>Re forecast demand by product line </li></ul><ul><li>Focus on value </li></ul>
  10. 10. Train Your Sales Force <ul><li>You can’t afford to Lose Sales due to untrained sales people </li></ul><ul><li>The sales process starts at the first contact </li></ul><ul><li>Sales is about providing solutions to Wants and Needs </li></ul>
  11. 11. How to Prosper in a Difficult Economy <ul><li>Don’t Panic </li></ul><ul><li>Cut Expense </li></ul><ul><li>Maintain Marketing </li></ul><ul><li>Target Market </li></ul><ul><li>Adjust Product </li></ul><ul><li>Train Sales force </li></ul><ul><li>Emphasis Company Values </li></ul>
  12. 12. Growth Mindset <ul><li>Our Toolbox </li></ul><ul><li>Coaching individuals, partners and management teams for performance, results and action toward growing the business. </li></ul><ul><li>Consulting with business advice and strategy development so that your business grows in revenue and profit and achievement of your personal goals. </li></ul><ul><li>Training through workshops and educational sessions developed for entrepreneurs. </li></ul><ul><li>Leadership Development through one on one coaching or group training </li></ul>
  13. 13. An Offer From Joy and Kathy
  14. 14. Thank You for Your Time Contact us at info@GrowthMindset.com

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