PRESENTATION ONVISUAL MERCHANDISING  MARKS AND SPENCERS
INTRODUCTION TO VISUAL MERCHANDISING     Visual Merchandising is the activity of promoting      the sale of goods especia...
IMPORTANT ASPECTSo   Creating a display –   Colour   Lighting   Space   Product Informationo   Sensory inputs as well ...
MARKS & SPENCERS
BASIC INFORMATION ABOUT M&S Industry: Retail Founder : Michael Marks & Thomas Spencer Headquarters : City of Westminste...
STORE IMAGE A wide variety of  PRICE RANGE  on all apparels,  footwear, home  décor and  accessories. A pleasant  shoppi...
STORE EXTERIOR Very attracting  window display. Mannequins  donning the latest  collection. Dim lighting to  emphasize ...
STORE INTERIOR
   Brighter look :   Installation of brighter more    spacious, modern and    contemporary design.   Replacing carpets ...
CURRENT M&S PRODUCT LINES Womens   wear Summer classics Classic collection Seasonal classics Beachwear Sportswear L...
DISPLAY Window  display outside the store. Having a new contemporary white  mannequins in new design and poses.
 Colours   : Textures : plain and smooth. Principles of design : Emphasis on colour Rhythm Balance Proportion
CONCLUSION The visual merchandising of MARKS & SPENCERS is a huge success even when people cant afford the products but th...
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visual merchandising of marks & Spencers

  1. 1. PRESENTATION ONVISUAL MERCHANDISING MARKS AND SPENCERS
  2. 2. INTRODUCTION TO VISUAL MERCHANDISING  Visual Merchandising is the activity of promoting the sale of goods especially by their presentation in retail outlets.  This includes combining products, environments and spaces into a stimulating and engaging display to encourage the sale of product.  The combined effort of the senior management, architects, merchandising managers, industrial designer, visual merchandising director and staff is needed.
  3. 3. IMPORTANT ASPECTSo Creating a display – Colour Lighting Space Product Informationo Sensory inputs as well as technologies such as - Digital display Interactive installations
  4. 4. MARKS & SPENCERS
  5. 5. BASIC INFORMATION ABOUT M&S Industry: Retail Founder : Michael Marks & Thomas Spencer Headquarters : City of Westminster, London. No. of stores: 1010 Revenue : 9.5 Billion(2010) Employees : 76,250(2010) Also known as MARKS & SPARKS.
  6. 6. STORE IMAGE A wide variety of PRICE RANGE on all apparels, footwear, home décor and accessories. A pleasant shopping experience. Good customer service.
  7. 7. STORE EXTERIOR Very attracting window display. Mannequins donning the latest collection. Dim lighting to emphasize the store products. Product information.
  8. 8. STORE INTERIOR
  9. 9.  Brighter look : Installation of brighter more spacious, modern and contemporary design. Replacing carpets and laminated floors with white tiles throughout the store. New design clothing rails and avant-garde product stands. Product walls, window display styles, glass walls and large fitting rooms.
  10. 10. CURRENT M&S PRODUCT LINES Womens wear Summer classics Classic collection Seasonal classics Beachwear Sportswear Lingerie & hosieries Menswear Kids wear Home wear
  11. 11. DISPLAY Window display outside the store. Having a new contemporary white mannequins in new design and poses.
  12. 12.  Colours : Textures : plain and smooth. Principles of design : Emphasis on colour Rhythm Balance Proportion
  13. 13. CONCLUSION The visual merchandising of MARKS & SPENCERS is a huge success even when people cant afford the products but they visit the store to have a look on the various attractive products available.
  14. 14. THANK YOU
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