Social Media Marketing<br />should your business take the leap?<br />1<br />
social media presentation<br />agenda<br /><ul><li>Online marketing
What is social media
Why use social media
Social media statistics
Social media strategy
Success stories
Questions & answers</li></ul>2<br />
online marketing<br />3<br />
social media presentation<br />online marketing<br /><ul><li>A range of strategies to market a product or service online
Website
E-Newsletter
Search engine marketing (SEO, Pay per click advertising)
Display advertising (banners)
Directory listings
Social media</li></ul>4<br />
social media presentation<br />marketing trends<br /><ul><li>Advertising revenue in traditional marketing mediums such as ...
Online marketing is continuing to grow
Social media is a fast growing sector of online marketing </li></ul>5<br />
social media presentation<br />marketing trends<br />6<br />
social media presentation<br />why use online marketing<br /><ul><li>Affordable
Flexible
Measureable
Proven
Media consumption
Size of target audience
Geographical scale</li></ul>Why wouldn’t you use it?<br />7<br />
what is social media<br />8<br />
social media presentation<br />what is social media<br /><ul><li>Social media is an instrument of communication that uses ...
Media that allows two-way communication
Social Bookmarking: Delicious
Social News: Digg, Reddit
Upcoming SlideShare
Loading in...5
×

Social Media - Should your business take the leap?

1,011

Published on

Slideshow from a presentation given by Joyer to the Port Macquarie Chamber of Commerce. Presentation covers an overview on social media, some key statistics, why businesses would want to engage in social media and the importance of having a strategy

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,011
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media - Should your business take the leap?

  1. 1. Social Media Marketing<br />should your business take the leap?<br />1<br />
  2. 2. social media presentation<br />agenda<br /><ul><li>Online marketing
  3. 3. What is social media
  4. 4. Why use social media
  5. 5. Social media statistics
  6. 6. Social media strategy
  7. 7. Success stories
  8. 8. Questions & answers</li></ul>2<br />
  9. 9. online marketing<br />3<br />
  10. 10. social media presentation<br />online marketing<br /><ul><li>A range of strategies to market a product or service online
  11. 11. Website
  12. 12. E-Newsletter
  13. 13. Search engine marketing (SEO, Pay per click advertising)
  14. 14. Display advertising (banners)
  15. 15. Directory listings
  16. 16. Social media</li></ul>4<br />
  17. 17. social media presentation<br />marketing trends<br /><ul><li>Advertising revenue in traditional marketing mediums such as print, radio, TV and directories is decreasing
  18. 18. Online marketing is continuing to grow
  19. 19. Social media is a fast growing sector of online marketing </li></ul>5<br />
  20. 20. social media presentation<br />marketing trends<br />6<br />
  21. 21. social media presentation<br />why use online marketing<br /><ul><li>Affordable
  22. 22. Flexible
  23. 23. Measureable
  24. 24. Proven
  25. 25. Media consumption
  26. 26. Size of target audience
  27. 27. Geographical scale</li></ul>Why wouldn’t you use it?<br />7<br />
  28. 28. what is social media<br />8<br />
  29. 29. social media presentation<br />what is social media<br /><ul><li>Social media is an instrument of communication that uses web-based technologies for social interaction
  30. 30. Media that allows two-way communication
  31. 31. Social Bookmarking: Delicious
  32. 32. Social News: Digg, Reddit
  33. 33. Social Networking: Facebook, Twitter, Blogs, LinkedIn
  34. 34. Wikis: Wikipedia
  35. 35. Multimedia: YouTube, Flickr</li></ul>9<br />
  36. 36. social media statistics<br />10<br />
  37. 37. social media presentation<br />top websites in Australia<br /><ul><li>11 - Twitter
  38. 38. 12 - News.com.au
  39. 39. 13 - Commonwealth Bank of Australia
  40. 40. 14 - The Sydney Morning Herald
  41. 41. 15 - WordPress.com
  42. 42. 16 – ANZ
  43. 43. 17 - LinkedIn
  44. 44. 18 - Amazon.com
  45. 45. 19 - Westpac Bank
  46. 46. 20 - Real Estate Australia</li></ul>11<br /><ul><li>1 - Google Australia
  47. 47. 2 - Google
  48. 48. 3 - Facebook
  49. 49. 4 - YouTube
  50. 50. 5 - Yahoo!
  51. 51. 6 - Windows Live
  52. 52. 7 - eBay.com.au
  53. 53. 8 - Wikipedia
  54. 54. 9 - Ninemsn
  55. 55. 10 - Blogger.com</li></ul>24 – Seek, 30 – Ebay, 39 – Domain, 87 – Yellow Pages<br />
  56. 56. social media presentation<br />facebook statistics<br /><ul><li>Launched in February 2004
  57. 57. Facebook has approx 500 Million users worldwide
  58. 58. Facebook had 400 Million users only five months ago
  59. 59. If Facebook was a country, it would be the worlds third largest
  60. 60. Facebook is the most popular social media website in Australia
  61. 61. Facebook has over 9 million Australian users which is approximately 65% of our internet population</li></ul>12<br />
  62. 62. social media presentation<br />facebook statistics - USA<br />13<br />
  63. 63. social media presentation<br />facebook statistics - USA<br />14<br />
  64. 64. social media presentation<br />twitter statistics<br /><ul><li>Established in 2006
  65. 65. Allows posts (tweets) of up to 140 characters
  66. 66. Over 100 million user accounts
  67. 67. In 2009 Twitter had a monthly growth of 1,382%, compared to Facebook with 228% increase
  68. 68. Approx 65 million tweets are posted each day, equalling about 750 tweets sent each second
  69. 69. A record of 3,085 tweets per second were posted after the Los Angeles Lakers' victory in the 2010 NBA Finals on 17 June 2010</li></ul>15<br />
  70. 70. social media presentation<br />local statistics<br /><ul><li>4,360 Facebook users within 80kms of Port Macquarie
  71. 71. 855 tweets in one day by users within 100kms of Port Macquarie. (does not include listeners)
  72. 72. 1,916 LinkedIn connections within 80kms of Port Macquarie</li></ul>16<br />
  73. 73. why use social media<br />17<br />
  74. 74. social media presentation<br />why use social media<br /><ul><li>On a per capita basis Australia has one of the highest uptakes of social media in the world
  75. 75. Allows you to engage in meaningful connections with users
  76. 76. Personalises your brand
  77. 77. Cost effective way of communication
  78. 78. Measureable
  79. 79. Size of target audience
  80. 80. Users are connecting and communicating about products and services via social media
  81. 81. People prefer to do business with friends
  82. 82. People trust referrals</li></ul>18<br />
  83. 83. social media strategy<br />19<br />
  84. 84. social media presentation<br />why should you have a strategy?<br /><ul><li>Utilising social media for your business should be treated like every other marketing initiative you undertake
  85. 85. Set goals
  86. 86. Know your target market
  87. 87. Get your design / content right
  88. 88. Pick your marketing medium
  89. 89. Know how you are going to measure
  90. 90. Increase the likelihood and maximise your success</li></ul>Treat social media marketing like your other marketing<br />20<br />
  91. 91. social media presentation<br />our strategy<br /><ul><li>Our strategy presented is a high level overview of the process we undertake
  92. 92. It is based on standard marketing principals
  93. 93. Key point of difference with online marketing is its flexibility and ability to adapt in real time
  94. 94. Every strategy is different, as is every business</li></ul>21<br />
  95. 95. social media presentation<br />our strategy<br />Step 1 – Listen “grow bigger ears”<br /><ul><li>Initial
  96. 96. Find out what is happening online
  97. 97. Look at your brand, industry, competitors, social media leaders
  98. 98. Get comfortable in this medium
  99. 99. Look for opportunities
  100. 100. Ongoing
  101. 101. Real time monitoring to ensure effective communication
  102. 102. Measure and report frequently</li></ul>22<br />
  103. 103. social media presentation<br />our strategy<br />Step 2 - Set Goals / Benchmarks<br /><ul><li>Understand what are your key performance indicators (KPI’s) are and how you can measure against them
  104. 104. Capture current benchmarks on your KPI’s
  105. 105. Settargets/goals against these same KPI’s
  106. 106. Without benchmarks or goals, you cannot measure the success of your strategy</li></ul>23<br />
  107. 107. social media presentation<br />our strategy<br />Step 3 - Select Mediums<br /><ul><li>Look at available mediums, your goals, target market, your USP, existing social media content and select your medium(s)
  108. 108. Each medium is unique
  109. 109. Don't try and do too much at once. Better to focus on one or two mediums and do that well</li></ul>24<br />
  110. 110. social media presentation<br />our strategy<br />Step 4 - Content Guidelines<br /><ul><li>All content added to social media should be considered and strategic
  111. 111. This doesn’t mean it can’t be fun or personal. What it means is it must fit the message we want to convey to users
  112. 112. Be relevant, consistent and provide value
  113. 113. Set clear guidelines
  114. 114. What is the tone / type of message you will post?
  115. 115. Are you going to auto add to multiple mediums?
  116. 116. Are you going to respond to all messages?
  117. 117. Are you going to follow everyone that follows you?
  118. 118. How will you handle negative content / comments?</li></ul>25<br />
  119. 119. social media presentation<br />our strategy<br />Step 5 - Engage and Collaborate<br /><ul><li>It is important to engage and be part of the community
  120. 120. Ask and answer questions
  121. 121. There can be too much engagement
  122. 122. Encourage staff to get involved in social media. They can be your best business advocates
  123. 123. Allow for time during business hours for key staff to listen and interact online</li></ul>26<br />
  124. 124. social media presentation<br />our strategy<br />Step 6 - Measure, Analyse and Revisit<br /><ul><li>Social media is flexible and changeable. Take advantage of this and constantly measure, analyse and adapt as required
  125. 125. Use your baseline data to help track impact
  126. 126. Don't be afraid to try things. Competitions, Google Adwords, Facebook advertising, polls, social media specials
  127. 127. If you are measuring, the quicker you fail, the quicker you succeed. “smart failures”</li></ul>27<br />
  128. 128. our strategy<br />28<br />social media presentation<br />
  129. 129. social media case studies<br />29<br />
  130. 130. social media presentation<br />case studies<br /><ul><li>Dell reported $9 million of its 2009 sales coming directly through Twitter and Facebook combined.
  131. 131. Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. Instead they invested $20 million in a social media campaign
  132. 132. Starbucks became the first brand on Facebook to collect a fan base of 10 million. In just one week of the Free Pastry Day promo, the page added 200,000 fans.
  133. 133. This year Jetstar announced it will direct 40% of its total marketing budget into social media.</li></ul>30<br />
  134. 134. social media presentation<br />summary<br /><ul><li>Online marketing is growing and in particular social media
  135. 135. We don't recommend dropping traditional media but recommend incorporating online as part of your marketing strategy
  136. 136. No matter what marketing your do, plan, test, implement and measure. Have a strategy
  137. 137. Every businesses online marketing strategy will be unique
  138. 138. Brand consistency across mediums
  139. 139. You can reuse social media across multiple platforms, as long as you don’t duplicate it 100% across different sites
  140. 140. Don’t be afraid to allow customer interaction
  141. 141. If you don’t set up an official presence on a large social media site consumers / competitors will</li></ul>31<br />
  142. 142. facebook.com/joyeronline<br />twitter.com/joyeronline<br />info@joyer.com.au<br />www.joyer.com.au<br />32<br />

×