SlideShare a Scribd company logo
1 of 148
Download to read offline
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
build community
http://www.slate.com/articles/life/design/2014/04/the_future_of_the_library_how_they_ll_evolve_for_the_digital_age.html
Librarians build
tools to enhance
their true collection
– the communities
they serve.
The community is
your collection.
Closing Keynote for ILEADU March Session. Springfield, IL
https://vimeo.com/90151815
The community is the collection.
If you want to be a brilliant librarian. If you want to make
a difference in people’s lives . . . You must be active.
You must see your community as your collection and you
must be into collection development every day. Not
sitting behind a desk . . .not waiting for someone to come
to you and ask for help, but being out there and saying,
“I’m here. You’re important. . .
You are not in the library business. You are not in the
book business. You are not in the building business. You
are not in the website business. You are in the
community business.
Dave Lankes, Closing Keynote for ILEADU March
Session. Springfield, IL
https://vimeo.com/90151815
We’re all in sales. Selling isn’t just
selling.
Upserving means doing more for
the other person than he expects
or you initially intended, taking
the extra steps that transform a mundane
interaction into a memorable experience.
Librarians and Social Capital
Sipyeykina, Dar'ya “Speechless.” 25 Jan. 2009. Flickr. http://www.flickr.com/photos/10522622@N00/3228273137
It won’t help to be a social media introver
What is social capital?
Resources and support
accumulated by an individual,
institution or group through
relationships and the possession
of a durable network.
Tappable goodwill available
Social capital is what allows any organization or
individual to make requests of its followers successfully.
Think of social capital as funds in a sort of intangible
bank account that you add to by listening to, engaging
with, and doing favors for others. Each time you make a
request, you are drawing on that account. If no social
capital has been established from which to draw, actions
requested of others are likely to be ignored.
Having social capital is, in many ways, equivalent to
having credibility in a selected online community. Social
capital can be earned only over time, by participating
appropriately in the community.
Laura Solomon, on Save Ohio Libraries 2009, missing lack of followers & lack of social capital
http://www.americanlibrariesmagazine.org/article/understanding-social-capital
It’s not just who you know, but . .
.
who/what you have access to
because of/via who you know
social capital increases when
you use it.
personal /
Professional
ego-centric
Which are the most important nodes in this network
Mark Granovetter 1973 study
“The Strength of Weak Ties”
 Before the study, strong ties considered
most important
 Weak ties matter, a lot!
 Jobs come from weak network ties,
more often than strong
 Diversity is important—people who are
nothing like you
Noordegraaf, Marina. Generatiekloof. 18 Sep. 2012. Flickr. https://www.flickr.com/photos/verbeeldingskr8/8002418180/
Implications
When you create and share
content across weak ties, you
reach new people, attract
opportunities, access new
content.
Blair, Ann. Two Hands Reach Out. 5 June 2006 Flickr. https://www.flickr.com/photos/frances__ann__blair/161423548/
Librarians and Social Capital
Librarians and Social Capital
Fundamentals:
Don't criticize, condemn or complain.
Give honest and sincere appreciation.
Arouse in the other person an eager want.
Six ways to make people like you
1. Become genuinely interested in other
people.
2. Smile.
3. Remember that a person's name is to
that person the sweetest and most
important sound in any language.
4. Be a good listener. Encourage others
to talk about themselves.
5. Talk in terms of the other person's
interests.
6. Make the other person feel important -
and do it sincerely.
Librarians and Social Capital
What would Don Draper do today?
Whoever
you are, I’ve
always
depended
on the
kindness of
strangers.
A Streetcar Named Desire. Dir. Elia Kazan. Perf. Vivien Leigh. Warner Bros., 1951. Film.
Librarians and Social Capital
Librarians and Social Capital
INADEQU
new rules
In a networked world
You are your content & connections
You are somebody’s critical weak tie
Someone else is your critical weak tie
You can scan, curate, interpret, create
meaningful content for others
You can bridge connections for others
You can find/get what you need if you plan
Create/contribute/share
http://flipgrid.com/#35423ff0
Success is increasingly dependent on how we interact with others. Most
people operate as either takers, matchers, or givers.
Whereas takers strive to get as much as possible from others and
matchers aim to trade evenly, givers are the rare breed of people who
contribute to others without expecting anything in return.
Although some givers get exploited and burn out, the rest achieve
extraordinary results across a wide range of industries.
‹
http://flipgrid.com/#4f31d787
https://www.flickr.com/photos/info_grrl/sets/72157625298744518/
http://www.slideshare.net/
http://www.authorstream.com
http://www.slideshare.net/LouiseSpiteri/social-medias-role-in-tenure-and-promotion-2014-0317
reciprocate
Social
Capital
is
reciprocal
The more you give
. . . the more you get
reciprocity
social norm of in-kind responses
to the behavior of others; in
cultural anthropology, defined as
people's informal exchange of
goods and labour.
Social Media Issues Lexicon
Gaining social capital really
means becoming a strong,
consistent member of the online
community. People expect
reciprocity. Building a social
media reputation means giving
back.
http://flipgrid.com/#25e6b94e
http://flipgrid.com/#b3d25097
ask
Ask for readers’ favorite Oprah Book Club
pick or their favorite program at the library.
Try asking for opinions on the worst book
ever written. The more controversial the
question, the more feedback it will likely
get. Although generating controversy for its
own sake may not be your library’s goal,
facilitating conversation between the library
and others is something you want.
http://flipgrid.com/#db4d46c9
Librarians and Social Capital
http://vanmeterlibraryvoice.blogspot.com/2013/07/i-would-love-to-hearwhat-changes-do-you.html
http://padlet.com/wall/a6ep53laoi
understand/empathize/respond
Librarians and Social Capital
We are not in the book business,
we are in the St. Paul business.
http://youtu.be/tWbgQLjXPIk?t=45s
Librarians and Social Capital
Librarians and Social Capital
praise/credit/thank
http://vanmeterlibraryvoice.blogspot.com/



Librarians and Social Capital
Librarians and Social Capital
http://www.curatorscode.org/
reach out to strong, and Weak ties!
Librarians and Social Capital
http://flipgrid.com/#d89375c1
http://flipgrid.com/#6ecc06c0
Librarians and Social Capital
http://flipgrid.com/#8f979752
http://flipgrid.com/#ebe8aeab
http://www.slideshare.net/JustinTheLibrarian
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
mentor/support/learn
Librarians and Social Capital
http://flipgrid.com/#a9cee7e6
http://flipgrid.com/#60ba2ff7
Librarians and Social Capital
http://emilyvalenza.tumblr.com/
amplify signal
(conference share)
http://flipgrid.com/#c3434348
add value/interpret
https://www.smore.com/f677-a-copyright-friendly-toolkit
curate
#
books
journal articles
mobile apps
infographics
google docsmuseum collections
Librarians and Social Capital
Librarians and Social Capital
http://pinterest.com/westonhslibrary/boards/
Alida Hanson
http://www.pinterest.com/oplteenzone/
Librarians and Social Capital
h
t
t
p
:
http://storify.com
Curation is the new search!
http://libguides.com/
Connect/engage/participate
Fisch, Martin. „eMOTION.” 24 Aug. 2012 Flickr. http://www.flickr.com/photos/45409431@N00/8150285487
PARTICIPATORY
CULTURE
(Jenkins 2006)
We have new opportunities to:
work collaboratively
engage in informal mentorships
disseminate news and ideas
connect
engage civically
create
contribute (your contributions
matter!)
http://flipgrid.com/#937ba8de
“A tribe is a group of
people connected to one
another, connected to a
leader, and connected to
an idea. For millions of
years, human beings have
been part of one tribe or
another. A group needs
only two things to be a
tribe: a shared interest
and a way to
communicate.”
“Leaders lead when they
take positions, when they
connect with their tribes,
and when they help the
Librarians and Social Capital
http://blogs.slj.com/neverendingsearch/2010/06/20/on-iste-and-ala-and-our-tribe/
Librarians and Social Capital
http://www.onlinecollegecourses.com/2012/10/17/popular-educational-twitter-hashtags/
http://www.teachthought.com/wp-content/uploads/2014/04/twitter-abbreviation-guide-education.jpg
Librarians and Social Capital
Librarians and Social Capital
Librarians and Social Capital
Hit the start button
Noordegraaf, Marina. “The Tipping Point.”26 Apr. 2009. Flickr. https://www.flickr.com/photos/35429044@N04/3479451264/lightbox/
http://flipgrid.com/#3f6fc041
http://flipgrid.com/#7702b3ef
Librarians and Social Capital
learn from new “experts”
you can be a gladiator too
Librarians and Social Capital
Librarians and Social Capital
monitor your “brand”/reputation
What does
the
conversation
about you,
your library,
look like?
Your email SIG
Matthew’s advice:
Use your Pulse
Comment, share, write
Write thoughtful endorsements (not Facebook likes)
If you write thoughtful endorsements for others, they are more likely
to write them for you
Share articles, slideshows, videos that represent you and your
persona well
Study who is viewing you
Check out how many are viewing what you share and when
Profile views are less important than content views
Determine what people are interested in that you are sharing
Everything you share goes on your permanent record
Don’t overshare!
You can make the first step!
LinkedIn Premium allows you to inmail.
Librarians and Social Capital
http://inmaps.linkedinlabs.com/
http://about.me/search/keyword:librarian
http://blogs.slj.com/neverendingsearch/2012/12/09/web-cred/
https://hootsuite.com/dashboard
Librarians and Social Capital
notice me list?
What do I want to learn about?
Who are the experts?
Who are the thought leaders?
Is my network diverse enough?
Who are the bridges?
What are the important hashtags?
Who are the leaders following?
Have they created lists?
Build a list
Follow people you admire & people they follow
Retweet with thoughtful comments
MT tweets for different audiences
Leverage and mash-up established hashtags for
groups, conferences, associations
Appropriately amplify with @ signs
Tweet & reply with useful content: posts, news,
video, slides
Share your original work
When your experts follow you, DM carefully.
Introduce yourself and cultivate your relationship.
Do NOT immediately ask for favors!
http://alexisgrant.com/2012/09/19/use-this-twitter-technique-to-make-big-things-happen/
Librarians and Social Capital
New measures of academic impact?
A new social “media” contract for
scholars?
Article downloads from ResearchGate or
Academia.edu?
Tweets about research / presentations?
Blog post views? Comments?
Slides viewed / slides downloaded SlideShare/
AuthorStream?
Collaborations on Mendeley?
Sharing on Bibsonomy?
http://altmetrics.org/about/
New playgrounds for scholar
http://www.flickr.com/photos/45409431@N00
/8150285487
http://www.flickr.com/photos/45409431@N00
/8150285487
Librarians and Social Capital
crowdsource
https://www.smashwords.com/books/view/96705
http://flipgrid.com/#74fcdef5
Librarians and Social Capital
http://flipgrid.com/#5028ddeb
this presentation is about
social capital in more htan
one way
social capital Is earned
http://youtu.be/0k_Vsmqf6X8?t=4m30sGeorge Bailey is an iconic example
It's a Wonderful Life. Dir. Frank Capra. Perf. James Stewart, Donna Reed, Lionel Barrymore, and
Robert Krulwich, science writer, co-producer of WNYC’s Radiolab,
Peabody Award winner for broadcast excellence.
http://youtu.be/MeW4XyJBevA?t=26m19s
new rules
thank/credit/praise
curate
mentor
reciprocate
contribute /share
add value
new questions:
How can I use the tools at hand to:
Build community?
Contribute/make a difference?
Continue to learn and grow?
hit “go”
Librarians and Social Capital
My site:
http://about.me/jvalenza
My blog:
http://blog.schoollibraryjournal.com/Ne
verendingsearch/
My tweets:
@joycevalenza
Librarians and Social Capital
References
Appel, L., Dadlani, P., Dwyer, M., Hampton, K., Kitzie, V., Matni, Z. A., ... & Teodoro, R. (2014). Testing the
validity of social capital measures in the study of information and communication technologies. Information,
Communication & Society, (ahead-of-print), 1-19.
Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology,
94(Supplement), S95–S120.
Ferguson, S. (2012). Are Public Libraries Developers of Social Capital? A Review of Their Contribution and
Attempts to Demonstrate It. Australian Library Journal, 61(1), 22-33.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380.
Granovetter, M. S. (1982). The strength of weak ties: A network theory revisited. In P. V.Mardsen & N.Lin
(Eds.), Social Structure and Network Analysis (pp. 105–130). Thousand Oaks, CA: Sage Publications.
Johnson, C. (2012). How do public libraries create social capital? An analysis of interactions between library
staff and patrons. Library & Information Science Research (07408188), 34(1), 52-62.
Putnam, R. D.(1995). Bowling Alone: America's Declining Social Capital. Journal of Democracy 6(1), 65-78.
The Johns Hopkins University Press. Retrieved April 15, 2014, from Project MUSE database.
Putnam, R. (2000). Bowling Alone. New York, NY: Simon & Schuster.

More Related Content

What's hot

Social Media 101 for Associations with notes
Social Media 101 for Associations with notesSocial Media 101 for Associations with notes
Social Media 101 for Associations with notesDeirdre Reid
 
Establishing an effective Social Media presence
Establishing an effective Social Media presenceEstablishing an effective Social Media presence
Establishing an effective Social Media presencePACE LEBANON
 
Value of volunteering handouts (2)
Value of volunteering handouts (2)Value of volunteering handouts (2)
Value of volunteering handouts (2)cwg866
 
Personal Branding Presentation
Personal Branding PresentationPersonal Branding Presentation
Personal Branding PresentationCassie Woods
 
Job Seekers And Volunteerism
Job Seekers And VolunteerismJob Seekers And Volunteerism
Job Seekers And VolunteerismHeidiMassey
 
Ignite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentationIgnite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentationAlex de Carvalho
 
Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...
Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...
Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...Bill Warters
 
Visual media // Visual Web part1
Visual media // Visual Web part1Visual media // Visual Web part1
Visual media // Visual Web part1Jessica Ann Media
 
International PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOInternational PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOEd Schipul
 
Senior citizens in online communities
Senior citizens in online communitiesSenior citizens in online communities
Senior citizens in online communitieseLiz Hartnett
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaHoward Greenstein
 
How Social Media is Transforming South Florida
How Social Media is Transforming South FloridaHow Social Media is Transforming South Florida
How Social Media is Transforming South FloridaAlex de Carvalho
 
Why Is Social Such a Big Deal?
Why Is Social Such a Big Deal?Why Is Social Such a Big Deal?
Why Is Social Such a Big Deal?Dean Shareski
 
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To PublisherJane Finnis
 

What's hot (19)

Social Media 101 for Associations with notes
Social Media 101 for Associations with notesSocial Media 101 for Associations with notes
Social Media 101 for Associations with notes
 
Establishing an effective Social Media presence
Establishing an effective Social Media presenceEstablishing an effective Social Media presence
Establishing an effective Social Media presence
 
Value of volunteering handouts (2)
Value of volunteering handouts (2)Value of volunteering handouts (2)
Value of volunteering handouts (2)
 
Putting Personas to Work
Putting Personas to WorkPutting Personas to Work
Putting Personas to Work
 
Personal Branding Presentation
Personal Branding PresentationPersonal Branding Presentation
Personal Branding Presentation
 
Citizen Marketers
Citizen MarketersCitizen Marketers
Citizen Marketers
 
Job Seekers And Volunteerism
Job Seekers And VolunteerismJob Seekers And Volunteerism
Job Seekers And Volunteerism
 
Ignite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentationIgnite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentation
 
Onlinepolitics101
Onlinepolitics101Onlinepolitics101
Onlinepolitics101
 
Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...
Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...
Networked Individualism and ADR/ODR Process: Reflections Through the Lens of ...
 
Visual media // Visual Web part1
Visual media // Visual Web part1Visual media // Visual Web part1
Visual media // Visual Web part1
 
International PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOInternational PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPO
 
Tech Savvy Fundraising in Cyber Space
Tech Savvy Fundraising in Cyber SpaceTech Savvy Fundraising in Cyber Space
Tech Savvy Fundraising in Cyber Space
 
You, the online brand
You, the online brandYou, the online brand
You, the online brand
 
Senior citizens in online communities
Senior citizens in online communitiesSenior citizens in online communities
Senior citizens in online communities
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
 
How Social Media is Transforming South Florida
How Social Media is Transforming South FloridaHow Social Media is Transforming South Florida
How Social Media is Transforming South Florida
 
Why Is Social Such a Big Deal?
Why Is Social Such a Big Deal?Why Is Social Such a Big Deal?
Why Is Social Such a Big Deal?
 
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
 

Viewers also liked

Whatever happend to joy
Whatever happend to joy Whatever happend to joy
Whatever happend to joy Dean Shareski
 
The Hundred Languages
The Hundred LanguagesThe Hundred Languages
The Hundred LanguagesMike Jackson
 
County Government of Mombasa-Department of Education & Children
County Government of Mombasa-Department of Education & ChildrenCounty Government of Mombasa-Department of Education & Children
County Government of Mombasa-Department of Education & ChildrenJohn Musuva
 
Inspiring Learning, Inspiring Teaching - Alan Mortiboys
Inspiring Learning, Inspiring Teaching - Alan MortiboysInspiring Learning, Inspiring Teaching - Alan Mortiboys
Inspiring Learning, Inspiring Teaching - Alan MortiboysZone Glyndwr University
 
[ITA] Presentazione School Raising al festival ABCD
[ITA] Presentazione School Raising al festival ABCD[ITA] Presentazione School Raising al festival ABCD
[ITA] Presentazione School Raising al festival ABCDGuglielmo Apolloni
 
Telling the Local Story
Telling the Local StoryTelling the Local Story
Telling the Local StoryDan Kennedy
 
Using Twitter To Make Personal Development & Blended Learning Effective
Using Twitter To Make Personal Development & Blended Learning EffectiveUsing Twitter To Make Personal Development & Blended Learning Effective
Using Twitter To Make Personal Development & Blended Learning EffectiveUpside Learning Solutions
 
School Technology Planning
School Technology PlanningSchool Technology Planning
School Technology PlanningWELSTech
 
What’s Your CQ (Curiosity Quotient) and Why Does it Matter?
What’s Your CQ (Curiosity Quotient) and Why Does it Matter?What’s Your CQ (Curiosity Quotient) and Why Does it Matter?
What’s Your CQ (Curiosity Quotient) and Why Does it Matter?Angela Maiers
 
Mind bending puzzles/Part 2
Mind bending puzzles/Part 2Mind bending puzzles/Part 2
Mind bending puzzles/Part 2Eadaoin Dempsey
 
Rightshift Learning: Journey to Self-Organized Learning
Rightshift Learning: Journey to Self-Organized LearningRightshift Learning: Journey to Self-Organized Learning
Rightshift Learning: Journey to Self-Organized LearningJohn Miller
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Danielle Brigida
 
Pearson Longman Keystone C Unit 2 Reading 4
Pearson Longman Keystone C Unit 2 Reading 4Pearson Longman Keystone C Unit 2 Reading 4
Pearson Longman Keystone C Unit 2 Reading 4manelm
 
Rock Star Lesson Design - #CUE15
 Rock Star Lesson Design - #CUE15 Rock Star Lesson Design - #CUE15
Rock Star Lesson Design - #CUE15Jon Corippo
 
Meme-ing the Future of Learning
Meme-ing the Future of LearningMeme-ing the Future of Learning
Meme-ing the Future of LearningDavid Kelly
 

Viewers also liked (20)

Quality Commenting
Quality CommentingQuality Commenting
Quality Commenting
 
Incontro 1 marzo
Incontro 1 marzoIncontro 1 marzo
Incontro 1 marzo
 
Learning is Messy
Learning is MessyLearning is Messy
Learning is Messy
 
Whatever happend to joy
Whatever happend to joy Whatever happend to joy
Whatever happend to joy
 
The Hundred Languages
The Hundred LanguagesThe Hundred Languages
The Hundred Languages
 
County Government of Mombasa-Department of Education & Children
County Government of Mombasa-Department of Education & ChildrenCounty Government of Mombasa-Department of Education & Children
County Government of Mombasa-Department of Education & Children
 
Inspiring Learning, Inspiring Teaching - Alan Mortiboys
Inspiring Learning, Inspiring Teaching - Alan MortiboysInspiring Learning, Inspiring Teaching - Alan Mortiboys
Inspiring Learning, Inspiring Teaching - Alan Mortiboys
 
[ITA] Presentazione School Raising al festival ABCD
[ITA] Presentazione School Raising al festival ABCD[ITA] Presentazione School Raising al festival ABCD
[ITA] Presentazione School Raising al festival ABCD
 
Aspire Conference Keynote
Aspire Conference KeynoteAspire Conference Keynote
Aspire Conference Keynote
 
Telling the Local Story
Telling the Local StoryTelling the Local Story
Telling the Local Story
 
Using Twitter To Make Personal Development & Blended Learning Effective
Using Twitter To Make Personal Development & Blended Learning EffectiveUsing Twitter To Make Personal Development & Blended Learning Effective
Using Twitter To Make Personal Development & Blended Learning Effective
 
School Technology Planning
School Technology PlanningSchool Technology Planning
School Technology Planning
 
What’s Your CQ (Curiosity Quotient) and Why Does it Matter?
What’s Your CQ (Curiosity Quotient) and Why Does it Matter?What’s Your CQ (Curiosity Quotient) and Why Does it Matter?
What’s Your CQ (Curiosity Quotient) and Why Does it Matter?
 
Visual learning PDF
Visual learning PDFVisual learning PDF
Visual learning PDF
 
Mind bending puzzles/Part 2
Mind bending puzzles/Part 2Mind bending puzzles/Part 2
Mind bending puzzles/Part 2
 
Rightshift Learning: Journey to Self-Organized Learning
Rightshift Learning: Journey to Self-Organized LearningRightshift Learning: Journey to Self-Organized Learning
Rightshift Learning: Journey to Self-Organized Learning
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate
 
Pearson Longman Keystone C Unit 2 Reading 4
Pearson Longman Keystone C Unit 2 Reading 4Pearson Longman Keystone C Unit 2 Reading 4
Pearson Longman Keystone C Unit 2 Reading 4
 
Rock Star Lesson Design - #CUE15
 Rock Star Lesson Design - #CUE15 Rock Star Lesson Design - #CUE15
Rock Star Lesson Design - #CUE15
 
Meme-ing the Future of Learning
Meme-ing the Future of LearningMeme-ing the Future of Learning
Meme-ing the Future of Learning
 

Similar to Librarians and Social Capital

Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014Joyce Kasman Valenza
 
Sharing is Accountability
Sharing is AccountabilitySharing is Accountability
Sharing is AccountabilityDean Shareski
 
Make fans & influence people using Facebook & other social media (NTRLS TechN...
Make fans & influence people using Facebook & other social media (NTRLS TechN...Make fans & influence people using Facebook & other social media (NTRLS TechN...
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
 
Community Moderation; best practice
Community Moderation; best practiceCommunity Moderation; best practice
Community Moderation; best practiceTwentyfirst
 
HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1Kwai Yu
 
Social Media for Baby Boomers
Social Media for Baby BoomersSocial Media for Baby Boomers
Social Media for Baby BoomersSue Barrett
 
Participatory Learning (with audio)
Participatory Learning (with audio)Participatory Learning (with audio)
Participatory Learning (with audio)ed4wb
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The CommunityNeil Perkin
 
Building your Network - Breakout Session @ Student Leadership Summit 2013 Aruba
Building your Network - Breakout Session @ Student Leadership Summit 2013 ArubaBuilding your Network - Breakout Session @ Student Leadership Summit 2013 Aruba
Building your Network - Breakout Session @ Student Leadership Summit 2013 ArubaEdward Erasmus
 
The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...
The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...
The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...Sean Moffitt
 
Networked Learningand Wider World Final
Networked Learningand Wider World FinalNetworked Learningand Wider World Final
Networked Learningand Wider World FinalNancy Wright White
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNFAyelet Baron
 
Effective Multicultural Communications in Social Media
Effective Multicultural Communications in Social MediaEffective Multicultural Communications in Social Media
Effective Multicultural Communications in Social MediaAlex de Carvalho
 

Similar to Librarians and Social Capital (20)

Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014Librarians and Social Capital: Library2.014
Librarians and Social Capital: Library2.014
 
Socialogy
SocialogySocialogy
Socialogy
 
Sharing is Accountability
Sharing is AccountabilitySharing is Accountability
Sharing is Accountability
 
Make fans & influence people using Facebook & other social media (NTRLS TechN...
Make fans & influence people using Facebook & other social media (NTRLS TechN...Make fans & influence people using Facebook & other social media (NTRLS TechN...
Make fans & influence people using Facebook & other social media (NTRLS TechN...
 
Community Moderation; best practice
Community Moderation; best practiceCommunity Moderation; best practice
Community Moderation; best practice
 
HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1HBA 2010 Leadership Conference: Workshop 1
HBA 2010 Leadership Conference: Workshop 1
 
Social Media for Baby Boomers
Social Media for Baby BoomersSocial Media for Baby Boomers
Social Media for Baby Boomers
 
Participatory Learning (with audio)
Participatory Learning (with audio)Participatory Learning (with audio)
Participatory Learning (with audio)
 
Human values
Human valuesHuman values
Human values
 
Stewarding Edgeryders
Stewarding EdgerydersStewarding Edgeryders
Stewarding Edgeryders
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The Community
 
E B17 002 The Essential Guide To Social Media
E B17 002  The  Essential  Guide To  Social  MediaE B17 002  The  Essential  Guide To  Social  Media
E B17 002 The Essential Guide To Social Media
 
Social Media for Researchers
Social Media for ResearchersSocial Media for Researchers
Social Media for Researchers
 
Impact is coming
Impact is comingImpact is coming
Impact is coming
 
Building your Network - Breakout Session @ Student Leadership Summit 2013 Aruba
Building your Network - Breakout Session @ Student Leadership Summit 2013 ArubaBuilding your Network - Breakout Session @ Student Leadership Summit 2013 Aruba
Building your Network - Breakout Session @ Student Leadership Summit 2013 Aruba
 
The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...
The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...
The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & C...
 
Networked Learningand Wider World Final
Networked Learningand Wider World FinalNetworked Learningand Wider World Final
Networked Learningand Wider World Final
 
Social Media for Social Good - UNF
Social Media for Social Good - UNFSocial Media for Social Good - UNF
Social Media for Social Good - UNF
 
Effective Multicultural Communications in Social Media
Effective Multicultural Communications in Social MediaEffective Multicultural Communications in Social Media
Effective Multicultural Communications in Social Media
 
Brand Advocacy
Brand AdvocacyBrand Advocacy
Brand Advocacy
 

More from Joyce Kasman Valenza (20)

Curation North Carolina
Curation North CarolinaCuration North Carolina
Curation North Carolina
 
Curationnewshort
CurationnewshortCurationnewshort
Curationnewshort
 
Hacking Libraries
Hacking LibrariesHacking Libraries
Hacking Libraries
 
Free Professional Development for School Librarians
Free Professional Development for School LibrariansFree Professional Development for School Librarians
Free Professional Development for School Librarians
 
Top reasons to use databases
Top reasons to use databasesTop reasons to use databases
Top reasons to use databases
 
Social Media Curation
Social Media CurationSocial Media Curation
Social Media Curation
 
Week2
Week2Week2
Week2
 
Hack School Libraries!
Hack School Libraries!Hack School Libraries!
Hack School Libraries!
 
Leveraging Digital Tools for Guided Inquiry
Leveraging Digital Tools for Guided InquiryLeveraging Digital Tools for Guided Inquiry
Leveraging Digital Tools for Guided Inquiry
 
Global TL: Librarians without Borders
Global TL: Librarians without BordersGlobal TL: Librarians without Borders
Global TL: Librarians without Borders
 
Curation!
Curation!Curation!
Curation!
 
Digital Collection Development Presentation #1
Digital Collection Development Presentation #1Digital Collection Development Presentation #1
Digital Collection Development Presentation #1
 
Digital Collection Development Presentation #2
Digital Collection Development Presentation #2Digital Collection Development Presentation #2
Digital Collection Development Presentation #2
 
Wizardappsupdatepdf
WizardappsupdatepdfWizardappsupdatepdf
Wizardappsupdatepdf
 
Stinksrocks
StinksrocksStinksrocks
Stinksrocks
 
Hobbs and valenza 4.6.11
Hobbs and valenza 4.6.11Hobbs and valenza 4.6.11
Hobbs and valenza 4.6.11
 
Newrules
NewrulesNewrules
Newrules
 
Iste
IsteIste
Iste
 
Symbols in Editorial Cartoons
Symbols in Editorial CartoonsSymbols in Editorial Cartoons
Symbols in Editorial Cartoons
 
Library22Revised
Library22RevisedLibrary22Revised
Library22Revised
 

Recently uploaded

CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
How to Configure Rental Product and Rental Period in Odoo 17
How to Configure Rental Product and Rental Period in Odoo 17How to Configure Rental Product and Rental Period in Odoo 17
How to Configure Rental Product and Rental Period in Odoo 17Celine George
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
Finding rationals between given rational numbers
Finding rationals between given rational numbersFinding rationals between given rational numbers
Finding rationals between given rational numbersPranav Sharma
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Representation of rational numbers on number line
Representation of rational numbers on number lineRepresentation of rational numbers on number line
Representation of rational numbers on number linePranav Sharma
 
language diversity of the world and india ppt.pptx
language diversity of the world and india ppt.pptxlanguage diversity of the world and india ppt.pptx
language diversity of the world and india ppt.pptxvasupavanibhonagiri
 
To test decimal representation of rational Numbers.pdf
To test decimal representation of rational Numbers.pdfTo test decimal representation of rational Numbers.pdf
To test decimal representation of rational Numbers.pdfPranav Sharma
 
Empowering Student Engagement with Open Education
Empowering Student Engagement with Open EducationEmpowering Student Engagement with Open Education
Empowering Student Engagement with Open EducationLorna Campbell
 
What is Subcontract Service in Odoo 17 ERP
What is Subcontract Service in Odoo 17 ERPWhat is Subcontract Service in Odoo 17 ERP
What is Subcontract Service in Odoo 17 ERPCeline George
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ ProjectSocial Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ ProjectApostolos Syropoulos
 
Divisibility Tests (Basic Number Systems)
Divisibility Tests (Basic Number Systems)Divisibility Tests (Basic Number Systems)
Divisibility Tests (Basic Number Systems)Pranav Sharma
 
Teaching English to the Test: Why Does Negative Washback Exist within Seconda...
Teaching English to the Test: Why Does Negative Washback Exist within Seconda...Teaching English to the Test: Why Does Negative Washback Exist within Seconda...
Teaching English to the Test: Why Does Negative Washback Exist within Seconda...Adduha3
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 
Nurdinova-Domestic Violence presentation
Nurdinova-Domestic Violence presentationNurdinova-Domestic Violence presentation
Nurdinova-Domestic Violence presentationTom Tresser
 
class 8 geography chapter no.1 resources
class 8 geography chapter no.1 resourcesclass 8 geography chapter no.1 resources
class 8 geography chapter no.1 resourcesnaminabibi33
 
Divisibility of numbers (Number Systems)
Divisibility of numbers (Number Systems)Divisibility of numbers (Number Systems)
Divisibility of numbers (Number Systems)Pranav Sharma
 

Recently uploaded (20)

March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
How to Configure Rental Product and Rental Period in Odoo 17
How to Configure Rental Product and Rental Period in Odoo 17How to Configure Rental Product and Rental Period in Odoo 17
How to Configure Rental Product and Rental Period in Odoo 17
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
Finding rationals between given rational numbers
Finding rationals between given rational numbersFinding rationals between given rational numbers
Finding rationals between given rational numbers
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Representation of rational numbers on number line
Representation of rational numbers on number lineRepresentation of rational numbers on number line
Representation of rational numbers on number line
 
language diversity of the world and india ppt.pptx
language diversity of the world and india ppt.pptxlanguage diversity of the world and india ppt.pptx
language diversity of the world and india ppt.pptx
 
To test decimal representation of rational Numbers.pdf
To test decimal representation of rational Numbers.pdfTo test decimal representation of rational Numbers.pdf
To test decimal representation of rational Numbers.pdf
 
Empowering Student Engagement with Open Education
Empowering Student Engagement with Open EducationEmpowering Student Engagement with Open Education
Empowering Student Engagement with Open Education
 
Chasing the Academic Funders Opportunities and Challenges.pdf
Chasing the Academic Funders  Opportunities and Challenges.pdfChasing the Academic Funders  Opportunities and Challenges.pdf
Chasing the Academic Funders Opportunities and Challenges.pdf
 
What is Subcontract Service in Odoo 17 ERP
What is Subcontract Service in Odoo 17 ERPWhat is Subcontract Service in Odoo 17 ERP
What is Subcontract Service in Odoo 17 ERP
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ ProjectSocial Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
Social Media Algorithms - Part of the "Computers in out Life" Erasmus+ Project
 
Divisibility Tests (Basic Number Systems)
Divisibility Tests (Basic Number Systems)Divisibility Tests (Basic Number Systems)
Divisibility Tests (Basic Number Systems)
 
Teaching English to the Test: Why Does Negative Washback Exist within Seconda...
Teaching English to the Test: Why Does Negative Washback Exist within Seconda...Teaching English to the Test: Why Does Negative Washback Exist within Seconda...
Teaching English to the Test: Why Does Negative Washback Exist within Seconda...
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 
Nurdinova-Domestic Violence presentation
Nurdinova-Domestic Violence presentationNurdinova-Domestic Violence presentation
Nurdinova-Domestic Violence presentation
 
class 8 geography chapter no.1 resources
class 8 geography chapter no.1 resourcesclass 8 geography chapter no.1 resources
class 8 geography chapter no.1 resources
 
Divisibility of numbers (Number Systems)
Divisibility of numbers (Number Systems)Divisibility of numbers (Number Systems)
Divisibility of numbers (Number Systems)
 

Librarians and Social Capital

Editor's Notes

  1. Being a social media introvert is not a good idea. In a crisis we have to sell our message.
  2. During the Save Ohio Libraries movement in 2009, some libraries in Ohio jumped into Twitter. Undoubtedly, they saw it as another avenue for getting the word out about the imminent and catastrophic budget cuts being proposed by Ohio’s governor. However, two major factors prevented them from really using Twitter as an effective rallying tool.The first was simply a lack of followers. Numbers are not the only criterion for social media success (and certainly not the most important one), but some followers are needed to spread a message. When an organization jumps into a social media tool during a crisis before having developed followers over time, there is a distinct lack of audience to hear any pleas for help.The second was a lack of social capital. Laura Solomon, on Save Ohio Libraries 2009, missing lack of followers & lack of social capitalhttp://www.americanlibrariesmagazine.org/article/understanding-social-capital
  3. Playwright John GuareBrett C. Tjaden computer game on the U. VA using IMDB to document connections between actors. Time Magazine called his site, The Oracle of Bacon one of the "Ten Best Web Sites of 1996."
  4. Friends know all the same people. Your good friends don't offer additional social information beyond what you already know. Bridges are usually weak ties. Weak ties facilitate information flow from disparate clusters of people.Weak ties help spread new information by bridging the gap between clusters of strong tie contacts.  The strength of weak ties informs much of the popular understanding of information spread in social networks.
  5. Weak ties are bridges
  6. Don has NO social capital
  7. “The ambivert advantage stems from the tendency to be assertive and enthusiastic enough to persuade and close, but at the same time, listening carefully to customers and avoiding the appearance of being overly confident or excited,”A new study published in  Psychological Science suggests that not only are these stereotypes wrong, but there’s an entirely different personality type that stands well above the others in sales prowess.Study:Grant predicted that extroverts, contrary to popular lore, would not bury other personality types when it came to closing sales — but rather, ambiverts, people who are more or less equal parts extroverted and introverted would perform best.Forbes http://www.forbes.com/sites/daviddisalvo/2013/04/10/move-over-extroverts-here-come-the-ambiverts/
  8. Not an orientation. Beginning a relationship. About community needs. Not a bait and switch and talk about databases and books. Freshman assigned concierge,. Meet during first week face-to-face, look at schedule, texts, what do we have as ebook, where are your classes, what is a bursar. Teaching how to hack the info and other systems of the university. Professors grateful, come in.
  9. Always give credit. Laura Solomon: This applies to all content, not just retweets. Do you want to promote a new program that was a patron’s idea? Name the patron and link directly to that person if you can. People want to be involved when they know their name is going to be promoted. This is another reason why photos of patrons at programs are a popular way to get people to visit a website. The library is an organization that cannot exist without its community, so be sure to acknowledge that community whenever and as often as possible.
  10. Building stuff, building community, building relationship
  11. Students react to Libba Bray’s reading.
  12. What we are curating!
  13. Tools for curation.
  14. Participation2006, Jenkins and co-authors white paper entitled Confronting the Challenges of Participatory Culture: Media Education for the 21st Century.
  15. This infographic lists the most tweeted educational hashtags. Share with your faculty!
  16. Survey results examining Cataloging Librarians use of Twitter as a Personal Learning Network and their rate of Social Capital, the degree to which they feel they belong to a community.
  17. Krulwick worked with Charles Kuralt and Kuralt worked with Edward R. Murrow. Kulwich talked about a new generation of professionals. After they wrote, they tweeted and facebooked and blogged their blogs, and because they were good, and worked hard, within a year or two, magazines asked them to affiliate (on financial terms that were insulting), but they did that, and their blogs got an audience, and then they got magazine assignments, then agents, then book deals, and now, three, four years after they began, these folks, five or six of them, are beginning to break through. They are becoming not just science writers with jobs, they are becoming THE science writers, the ones people read, and look to… they’re going places. And they’re doing it on their own terms! In their own voice, they’re free to be themselves AND they’re paid for it! . . .I notice that they get courage from each other. They’ve got a kind of community. At first it was virtual; they wrote each other. Then they met each other. Now they support each other. Watch out for each other. One day, I imagine, they will get and give each other jobs. And they share a sensibility, a generational sense, that this is how “we” do it.
  18. Get in the habit of starting