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Penn club sep10,2012-joycesullivan

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Exclusive presentation on Social Media and Personal Branding to The Penn Club Women in Business event on September 10, 2012

Exclusive presentation on Social Media and Personal Branding to The Penn Club Women in Business event on September 10, 2012

Published in: Technology, Business

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  • 1. Exclusive Presentation for: The Penn Club of NY 30 West 44th Street New York, NY 10035 USA Monday, September 10, 2012 6:30-8:00 pm EDTSponsored by Penn Intra Club: Women in Business Social Media and You LinkedIn – Facebook – Twitter Created and Presented by: Joyce Sullivan CEO | Founder SocMediaFin.com
  • 2. Visit us > http://joycems.com 2
  • 3. Visit us > SocMediaFin.com 3
  • 4. Social Media and YouYour Personal Brand and Online Identity:- LinkedIn- Facebook- Twitter
  • 5. 5How should I connect?5 important questions:Who are you?What do you have to say?Who are you trying to reach?How do THEY want to be reached? – VERY IMPORTANTOnce you connect, then what?
  • 6. LinkedInFounded in 2002As of May 2012:- 162 million members- 200 countries- World’s largest professional network on the internet
  • 7. 11
  • 8. Mashable.com 12
  • 9. Founded February 4th 2004As of May 2012:900 million members
  • 10. 15
  • 11. 16
  • 12. 17
  • 13. First “tweet” March 26, 2006 by Jack Dorsey @jackAs of May 2012:500 million registered users
  • 14. 19Listening on twitter https://twitter.com/#!/who_to_follow/interests
  • 15. 20 Twitter talk and integrityTweet: 140 character phrase that is publically shared  Recommend 120 or less so there is room to ‘retweet’@ symbol:every twitter name begins with ‘@’@JoyceMSullivan @SocMediaFin# = hashtagUse this to stream a word or phrase e.g. #pennclubRetweet: someone ‘repeats your tweet’ by an RT symbol orOthers: via – another way to retweet h/t – hat tip: you heard it from someone else first; gives credit to originator or phase, thought, ideaAnd many more: OH – overheard; HT = heard through or h/t = hat tip
  • 16. 21
  • 17. 22
  • 18. Thank you! Connect with me!LinkedIn: http://linkedin.com/in/joycemsullivanWebsite: http://joycems.comTwitter: http://twitter.com/joycemsullivanFacebook: http://facebook.com/joycemsullivanStorify: http://storify.com/joycemsullivanAbout.me: http://about.me/joycemsullivanCNBC:Joyce Sullivan on WSJR with Maria Bartiromo 23
  • 19. Exclusive Presentation for: The Penn Club of NY 30 West 44th Street New York, NY 10035 USA Monday, September 10, 2012 6:30-8:00 pm EDTSponsored by Penn Intra Club: Women in Business Social Media and You LinkedIn – Facebook – Twitter Created and Presented by: Joyce Sullivan CEO | Founder SocMediaFin.com