On Line Basics LinkedIn Facebook Twitter_Joyce M Sullivan NYPL SIBL 2010 05 19

Basics of Online Social Media Taking Control of Your OnLine ‘You’ Joyce M Sullivan Consulting http://joycemsullivan.com Designed for: New York Public Library Science, Industry, Business Library Wednesday, May 19, 2010 © 1 Thursday, June 3, 2010 1

Agenda: LinkedIn - Facebook - Twitter  Overview   Creating your Online You  ‘Finding’ yourself online  Answering your own five key questions  LinkedIn - The Basics  Facebook - The Basics  Twitter - The Basics  What’s Next – Taking Control of Your Online You © 2 Thursday, June 3, 2010 2

Years to Reach 50 millions Users •Radio (38 Years) •TV (13 Years) •Internet (4 Years) •iPod (3 Years) •Facebook (added 100 million users in less than 9 months) •iPhone (applications hit 1 billion in 9 months) Thursday, June 3, 2010 3

A 2009 US Department of Education study revealed that on average, online students out-performed those receiving face-to-face instruction 1 in 6 higher education students are enrolled in online curriculum 80% of companies use LinkedIn as their primary tool to ﬁnd employees Thursday, June 3, 2010 4

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. In the near future, we will no longer search for products 24 of the 25 largest and services. Rather, newspapers are experiencing record they will ﬁnd us via declines in circulation social media. because we no longer search for the news; the news ﬁnds us. Thursday, June 3, 2010 5

25% of search results for the World’s Top 20 largest brands are links to user- generated content. People care more about how their social graphs rank products and services than how Google ranks them Thursday, June 3, 2010 6

25% of Americans watched a short video Hulu has grown from in the past month…on 63 million total their phone streams in April 2008 to 373 million in April 2009 35% of book sales on Amazon are for the Kindle Thursday, June 3, 2010 7

Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen. What happens in Vegas stays… on YouTube, Flickr, Twitter, and Facebook Wikipedia has over 13 million articles. Some studies show it’s more accurate than Encyclopedia Britannica. And 78% of these The 2nd largest search articles are non-English. engine in the world is YouTube Thursday, June 3, 2010 8

Facebook users translated the site from English to Spanish using a Wiki. It took them less than 4 weeks and cost Facebook $0. 34% of bloggers post opinions about products & brands. Thursday, June 3, 2010 9

There are over 200,000,000 Blogs 54% = The number of bloggers who post content or tweet daily Because of the speed in which social media enables If you were paid a $1 communication, for every time an article was posted on word of Wikipedia, you would mouth now earn $156.23/hour becomes world of mouth Thursday, June 3, 2010 10

Overview So many online tools, so little time  You’re heard about all the ‘online sites’ you should be on.  Well, how do you know which ones?  Depends on:  who you are  what you have to say  who you’re trying to reach  how ‘they’ like being reached © 11 Thursday, June 3, 2010 11

Your online you...Things to think about  If you think ..”I don’t do online” think again....  You’re “online” whether you realize it or not  Own your online identify  Have your ‘online you’ work for you © 12 Thursday, June 3, 2010 12

Own and Control Your Online Presence Are you ‘“Google-able”?  Go to: www.google.com or other search engine: e.g. yahoo, aol  Type in: Your Name in quotes (include quotes in search)  Example: “Mary Jane Smith”  Hit: Search  Review: 1 - 2 pages of search results  Count: How many of these are You?  Findings: _ of _________ searches in __ pages  Getting Higher ‘Hits’:  (Number of times ‘you’ actually appear in online search results)  Own and Control Your Online Presence:  Directly increasing your ‘findability’ by recruiters and others you target © 13 Thursday, June 3, 2010 13

Getting your OnLine Presence Known and more ‘google-able’ Recommend using same: image, name, bio, custom web link  Picture: use same image across sites  User Name: use same user name across online sites  Check for your user name preference availability across all social networking sites http://namechk.com  Profile: consistent ‘bio’ across sites  LinkedIn web link:  Customize your web link with your name  Add web link as part of your email ‘signature’ – encourages contacts to ‘click’ on it  Additional ‘clicks’ moves you up in google search list © 14 Thursday, June 3, 2010 14

http://namechk.com © 15 Thursday, June 3, 2010 15

LinkedIn / Facebook / Twitter - Taking Control of Your Online ‘You’ Five Questions to Ask yourself? Why be ‘online’? Answering your own five key questions ‘Finding’ yourself online – How do you know if you are ‘out there’ 1. Why should I be online? 2. What do I have to say? 3. Who am I trying to reach? 4. How do I find ‘them’? 5. How do I connect and engage? © 16 Thursday, June 3, 2010 16

Why be Online? - Five Key Questions to Ask Yourself 1. Why should I be online? - Reach family and friends - Find former contacts and colleagues - Find job leads - Join an online community - Start an online community 2. What do I have to say? - Expertise in certain topics - Job Leads - Contacts to share - Questions to have answered © 17 Thursday, June 3, 2010 17

Why be Online? - Five Key Questions to Ask Yourself 3. Who am I trying to reach? - College contacts - Former colleagues - Industry contacts - Hiring managers 4. How do I find ‘them’? - LinkedIn Searches - LinkedIn Direct Contacts – 1st degree - LinkedIn 2nd or 3rd degrees - LinkedIn Groups - Advanced Searches © 18 Thursday, June 3, 2010 18

Why be Online? - Five Key Questions to Ask Yourself 5. How do I connect and engage? - LinkedIn Invites - LinkedIn Referrals - LinkedIn Direct Messages - LinkedIn Groups Messages - Request for Recommendations - Facebook Groups - Facebook ‘Fan’ Pages (Now called ‘Like’ pages) - Twitter groups © 19 Thursday, June 3, 2010 19

In your web browser, type in: linkedin.com You’ll see this page © 21 Thursday, June 3, 2010 21

Edit my Profile Your target profile description IMPORTANT Add your photo ‘headshot’ Your ‘twitter’ like Add current & status (140 chars) past jobs, education, websites IMPORTANT Customize your Webpage link © 23 Thursday, June 3, 2010 23

LinkedIn Custom Web Address  Create Account www.linkedin.com  On left side tool bar go to: ‘Profile’ / ‘Edit My Profile’  Go to ‘Public Profile’ (near bottom left of page)  Edit section with name: www.linkedin.com/in/xxxxxxxxxxxxx  Public LinkedIn Profile / Customized web address:  www.linkedin.com/in/joycemsullivan  Most LinkedIn Public Profiles have been indexed by major search engines  Your Public Profile is a version of your LinkedIn Profile that a visitor can see without being signed in to LinkedIn © 25 Thursday, June 3, 2010 25

FIRST: Set Your Preferences In “Account & Settings” Select your Language preference Home Page Add your ‘Status’ Update (140 char) Find out “Who’s viewed Your profile?” © 26 Thursday, June 3, 2010 26

Groups in 42 Languages © 30 Thursday, June 3, 2010 30

LinkedIn Blog User Tips  LinkedIn User Tips: http://blog.linkedin.com  What recruiters look for in a LinkedIn profile: 8 tips  5 LinkedIn tips on effective personal branding  Ten tips to enhance your job search on LinkedIn  5 ways to get more from your LinkedIn Groups © 31 Thursday, June 3, 2010 31

LinkedIn Groups Group Types Total Groups Location All Groups 381,764 http://bit.ly/LI_AllGroups Alumni Groups 72,446 http://bit.ly/LI_AlumniGroups Corporate Groups 37,722 http://bit.ly/LI_CorporateGroups Conference Groups 7,485 http://bit.ly/LI_ConferenceGroups Networking Groups 107,519 http://bit.ly/LI_NetworkingGroups Non-Profit Groups 32,298 http://bit.ly/LI_NonProfitGroups Professional Groups 101,347 http://bit.ly/LI_ProfessionalGroup Other Groups 22,825 http://bit.ly/LI_OtherGroups Languages 42 Languages © 32 Thursday, June 3, 2010 32

LinkedIn Groups by Language Groups can also be selected by Language and by Type Languages Total Groups Location Languages Total Groups Location English 240,817 http://tiny.cc/EnglishLIGroups Korean 11 http://tiny.cc/KoreanLIGroups German 407 http://tiny.cc/GermanLIGroups Latvian 3 http://tiny.cc/LatvianLIGroups French 2,250 http://tiny.cc/FrenchLIGroups Lithuanian 68 http://tiny.cc/LithuanianLIGroups Spanish 3,561 http://tiny.cc/SpanishLIGroups Malay 4 http://tiny.cc/MalayLIGroups Albanian 10 http://tiny.cc/AlbanianLIGroups Malayalam 1 http://tiny.cc/MalayalamLIGroups318 Armenian 3 http://tiny.cc/ArmenianLIGroups Norwegian 280 http://tiny.cc/NorwegianLIGroups Bosnian, Croatian, Serbian 69 http://tiny.cc/BosCroSerbLIGroups Polish 122 http://tiny.cc/PolishLIGroups Chinese (Simplified) 148 http://tiny.cc/ChineseSimplifiedLIGroups Portuguese 1,583 http://tiny.cc/PortugueseLIGroups Chinese (Traditional) 31 http://tiny.cc/ChineseTraditionalLIGroups Romanian 273 http://tiny.cc/RomanianLIGroups Czech 107 http://tiny.cc/CzechLIGroups Russian 171 http://tiny.cc/RussianLIGroups Danish 760 http://tiny.cc/DanishLIGroups Slovak 36 http://tiny.cc/SlovakLIGroups Dutch 7,534 http://tiny.cc/DutchLIGroups Swedish 442 http://tiny.cc/SwedishLIGroups Finnish 113 http://tiny.cc/FinnishLIGroups Tagalog 3 http://tiny.cc/TagalogLIGroups Greek 57 http://tiny.cc/GreekLIGroups Tamil 8 http://tiny.cc/TamilLIGroups Hindi 22 http://tiny.cc/HindiLIGroups Telugu 9 http://tiny.cc/TeluguLIGroups Hungarian 46 http://tiny.cc/HungarianLIGroups Thai 7 http://tiny.cc/ThaiLIGroups Icelandic 13 http://tiny.cc/IcelandicLIGroups Turkish 177 http://tiny.cc/TurkishLIGroups Italian 1,187 http://tiny.cc/ItalianLIGroups Ukrainian 21 http://tiny.cc/UkrainianLIGroups Japanese 55 http://tiny.cc/JapaneseLIGroups Vietnamese 35 http://tiny.cc/VietnameseLIGroups Kannada 7 http://tiny.cc/KannadaLIGroups © 34 Thursday, June 3, 2010 34

Create Your Own LinkedIn Group © 35 Thursday, June 3, 2010 35

LinkedIn Guides & FAQs YouTube ‘How to Set Up a LinkedIn Account”* http://tiny.cc/YouTubeLinkedInAcctSetUp LinkedIn Customer Service Center http://tiny.cc/LinkedInCustomerSvcCenter *YouTube video created by www.sitereference.com © 36 Thursday, June 3, 2010 36

LinkedIn - Next Steps  Log on to www.linkedin.com  Complete your Profile including  Custom weblink set up (onetime)  Update status message (weekly)  Accounts & Settings  Privacy Settings (LinkedIn home page, upper right)  Connections Browse Profile Views   Profile and Status Updates  Group selections http://www.linkedin.com/groupsDirectory  Check LinkedIn Blog for tips http://blog.linkedin.com  Check LinkedIn regularly (daily, weekly) for what’s happening  Start activity on LinkedIn and others will follow you  Accept invite from people who invite you connect with you on Linking  Invite professional connections to join your network on LinkedIn © 37 Thursday, June 3, 2010 37

Tweeting Your Tweeps - Understanding Twitter Lingo Like most online communities, the Twitter world has developed its own unique language. Here are the basics:  Tweet - Another word for a 140-character update.  Tweeps/Tweeple - Short for “twitter people.” Your friends and followers in the twitter community.  Hashtag - A hashtag is used to keep track of a topic that many people are talking about. The hashtag is the pound sign (#) followed by the chosen descriptive word of the topic. As an example, during the Blissdom conference, whenever someone wrote something about the conference, they would end their tweet with this - #blissdom09.  DM - Stands for direct message. You can send a direct message to any of your twitter followers. DMs are private between the sender and receiver.  RT - Stands for Re-Tweet. A retweet is when you copy and paste something someone else said and tweet it yourself. When you retweet, it is common to put RT followed by the original tweeters name and the tweet.  Fail Whale - When something goes wrong on the backend of twitter, or when too many people are using it at the same time, you will automatically be redirected to the page (shown to the right) That is called the “Fail Whale.” © 50 Thursday, June 3, 2010 50

‘HOME’: ONLY YOU SEE this page when you click ‘Home’ These ‘Tweets’ are from only those you are ‘following’ Click here to find out where you’re mentioned Click here to view your DMs (private) tweets Search: hashtag with topic i.e. #FWA, #CPA, #socialmedia View topics on Twitter getting lots of traffic View info on those you ‘follow’ © 51 Thursday, June 3, 2010 51

Your public Profile page. What everyone sees when they log on to your twitter site: http://twitter.com/joycemsullivan Follow © 52 Thursday, June 3, 2010 52

Follow anyone on Twitter from their public profile page See who they’re following Follow See who’s following them © 53 Thursday, June 3, 2010 53

Twitter-ese  What is a Twitter Status Update or ‘Tweet’?  Twitter always asks the question, "What are you doing?" Each answer to that question is considered a Twitter status update, or what people often call a "tweet" of 140 characters or less  Why 140 characters?  The standard text message length in most places is 160 characters per message. Twitter reserves 20 characters for people's names.  What is a Re-tweet ‘RT’?  Retweets is when you copy and re-post (or re-tweet) someone else’s Twitter status update. This is standard Twitter etiquette by listing RT followed by the @username with the repost  What are hashtags ‘#’?  Hashtags: A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. Hashtags can occur anywhere in the tweet: some people just add a # before a word. Take a look at the third party site, hashtag.org, to get an idea of popular hashtags used on Twitter.  What is an @Reply?  An @reply is any Twitter update that begins with @username;  Twitter folks wanted to talk to each other so they started using the @+username+message to designate their message as a reply to another person.  What is a mention?  A mention is any Twitter update that contains @username in the body of the tweet.  If you include more than one person in your update and you use the @username format, that person will also see the update in their replies tab.  How do replies and mentions work?  All tweets containing @username are collected for you, accessible by a link in your sidebar. Click on your user name to see all replies made to you, and mentions of your user name.  What is a direct message? (DM) Private Twitter Messages  In addition to public updates and @replies, you can send followers private tweets, called direct messages, too. If someone is following you, you can send a direct message from the web via the "message" link on the profile page. © 54 Thursday, June 3, 2010 54

Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Since September 2006: - Anyone who confirms themselves to be 13+ with a valid e-mail address can become a Facebook user. - Users can add friends, send them messages, update their personal profiles - Users can join networks organized by workplace, school, or college. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded to include any university student, then high school students, and, finally, to anyone aged 13 and over. © 56 Thursday, June 3, 2010 56

If Facebook were a country it would be the world’s 4th largest (between the United States and Indonesia) Russia has the most But some sources say China’s engaged social media QZone is larger with over 300 audience, with visitors million using their services spending 6.6 hours and viewing 1,307 pages per month...Vkontakte.ru is the world’s #1 social network site Thursday, June 3, 2010 61

http://mashable.com Mashable is an internet news blog, started by Pete Cashmore in July 2005. With a reported 7+ million monthly pageviews, it tanks as one of the largest blogs on the internet. Mashable regulary writes about YouTube, Facebook, Google, Twitter, MySpace, Apple and startups. Mashable is popular on many social networks. As of December 21, 2009, it has over 1.8 million Twitter followers, over 90,000 fans on Facebook, and over 330,000 RSS subscribers. Thursday, June 3, 2010 62

Thank you!  I appreciate receiving your feedback to continue to improve this workshop for future sessions  Please send comments, questions to:  Joyce.Sullivan1@gmail.com  Please include:  Your name  Your email address  Comments, questions © 63 Thursday, June 3, 2010 63

Sources Thursday, June 3, 2010 64

On Line Basics LinkedIn Facebook Twitter_Joyce M Sullivan NYPL SIBL 2010 05 19

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On Line Basics LinkedIn Facebook Twitter_Joyce M Sullivan NYPL SIBL 2010 05 19 Presentation Transcript