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Joyce Sullivan, social media leader and innovator, is Founder and CEO of SocMediaFin, Inc. a consulting firm providing social media strategy for financial services. Ms. Sullivan is on the advisory board of the Financial Women’s Association (FWA) and serves as their Chief Digital Strategist. Joyce has appeared on the national broadcast “Wall Street Week with Maria Bartiromo” Ms. Sullivan is a sought after speaker on the convergence of social media and ‘call-to-action’ in the financial services industry. With over 20 years experience as a Vice President with firms including, Citi, Credit Suisse, JPMorgan Chase, and Wells Fargo/First Fidelity, Ms. Sullivan brings a seasoned industry perspective and experience to the emerging world of social media. She holds a Masters in Business Administration from Baruch College, City University of New York in International Finance, Bachelor of Arts in Education from Saint Joseph College, Connecticut, USA and the Project Management Professional (PMP) designation from the Project Management Institute.