Joyce Sullivan and The Five Questions of Social Media

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Joyce Sullivan, CEO and Founder of SocMediaFin walks you through the simple process of determining which social media platforms you should use.

Joyce Sullivan, CEO and Founder of SocMediaFin walks you through the simple process of determining which social media platforms you should use.

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  • 1. The  Five  Ques+onsSM    “Which  social  media  tools  should  I  use?”    What  you  need  to  know  to  get  started  with  social  media   Created  and  presented  by:   Joyce  Sullivan   Founder  and  CEO   SocMediaFin,  Inc.   January  2013  
  • 2. Before  asking  “Which  social  media  tools  should  I  use?”     answer  these  Five  Ques)ons℠   1.  Who  are  you?   2.  What  do  you  have  to  say?   3.  Who  are  you  trying  to  reach?   4.  How  do  they  WANT  to  be  reached?...  or  not   5.  Once  you  connect,  then  what?  
  • 3. The  Five  Ques)ons℠   Employee,  business-­‐line  owner,   1.  Who  are  you?   industry  execu+ve,  wealth   manager,  private  banker   Great  skills,  great  products,    2.  What  do  you  have   excellent  company  to  work  with,   to  say?   outstanding  service   3.  Who  are  you   Your  current  customer,     trying  to  reach?   poten+al  new  customer,   industry  leaders,  compe+tors  
  • 4. The  Five  Ques)ons℠    Email  (home  or  work)   4.  How  do  they      Voicemail   WANT  to  be      Phone  text   reached?  ...  Or      Instant  message   not.      Twi[er      LinkedIn      Facebook        (public  or  private  message)   5.  Once  you  are   How  do  you  develop   ready  to    connect,   meaningful  connec+ons   then  what?   while  complying  with   industry  regula+ons?  
  • 5. The  Five  Ques)ons℠-­‐  with  your  answers  1.  Who  are  you?  2.  What  do  you  have  to  say?  3.  Who  are  you  trying  to  reach?  4.  How  do  they  WANT  to  be  reached?  5.  Once  you  are  ready  to  connect,  then  what?  
  • 6. Social  Media  Tools  –  established  and  emerging   Launched:  2002   2004   2005   2006   2009   2009   2011   2011  And  many  more…  
  • 7. Social  media  communica+ons  Social media compliancesoftware needs to be in place tomonitor and archive socialmedia posts
  • 8. Social  Media  Strategy  and  Program   Management  Services   o Social  media  seminars  for  regulated   industries,  specializing  in  financial  services   o Program  management  services  –  enterprise   business  and  technology  reengineering   o Social  media  training  and  staff  development   o Industry  execu+ves  and  senior  leadership   programs  in  social  media   o Keynote  speaker  for  company  events  and   industry  conferences  Visit us >  SocMediaFin.com  
  • 9. Thank you! Please connect with me. I would enjoy hearing from you. JoyceLinkedIn  h[p://linkedin.com/in/joycemsullivan  About.me  h[p://about.me/joycemsullivan  Twi[er  h[p://twi[er.com/joycemsullivan  Website  h[p://socmediafin.com  email:        joyce@socmediafin.com   9
  • 10. The  Five  Ques+onsSM    “Which  social  media  tools  should  I  use?”    What  you  need  to  know  to  get  started  with  social  media   Created  and  presented  by:   Joyce  Sullivan   Founder  and  CEO   SocMediaFin,  Inc.   January  2013