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FWA Committee Chairs - Tools for Marketing Events

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  • 1. FWA Committee Member Tools for Promoting & Marketing Events November 4, 2009 Revised v 1.3 - Nov 8, 2009 Joyce M Sullivan
  • 2. Table of Contents Section Page Tools for Marketing & Promoting FWA Events 3 Where do I find the info on the FWA website? 4-6 Event & Social Media Websites TheGlassHammer.com 7-12 Manhattan Chamber of Commerce 13-17 New York Public Library, 18-21 Crain’s New York Business 22-24 NYC Commission on Women’s Issues 25-28 New York Women’s Agenda (NYWA) 29-32 NewsOnWomen.com 33-34 LinkedIn.com Events 35-38 • How to Add Events on LinkedIn 39 • How to Invite Contacts to LinkedIn Events 40-42 You are now ready to promote your FWA Events! 43 2 Joyce M Sullivan
  • 3. Tools for Marketing & Promoting FWA Events Tools for FWA Committees Chairs Marketing Opportunities* – TheGlassHammer.com – Manhattan Chamber of Commerce (MMC) – New York Public Library SIBL – Crain’s Free listing – New York Women's Agenda – NYC Commission on Women’s Issues – NewsOnWomen.com Social Media – LinkedIn – Facebook (coming soon!) – Twitter (coming soon!) *Additional Marketing Opportunities Guidelines are available from the FWA Board Only section. 3 Joyce M Sullivan
  • 4. Where do I find the info on the FWA website? www.fwa.org Main Page www.fwa.or g Select FWA Board Only 4 Joyce M Sullivan
  • 5. Where do I find the info on the FWA website? FWA Board Only User Name fwabd Password boardny http://fwa.org/boardonly/boardonly.htm 5 Joyce M Sullivan
  • 6. Where do I find the info on the FWA website? BOARD ONLY New! FWA Committee Chairs-Tools for Marketing Events 6 Joyce M Sullivan
  • 7. www.TheGlassHammer.com 7 Joyce M Sullivan
  • 8. Marketing an FWA Event – TheGlassHammer.com 1 About page http://www.theglasshammer.com/about 2 Newsletter Sign-up http://www.theglasshammer.com/subsc ribe/ 3 Events Sign-Up http://network.theglasshammer.com/ev ents 8 Joyce M Sullivan
  • 9. Marketing an FWA Event – TheGlassHammer.com First Time Sign Up to Enter Events 9 Joyce M Sullivan
  • 10. Marketing an FWA Event – TheGlassHammer.com After 1st sign up: Sign In to Enter Events 10 Joyce M Sullivan
  • 11. Marketing an FWA Event – TheGlassHammer.com 1 Open Add an Event page 2 Add event info from FWA article 3 Insert FWA web link to Event starts with: http:// 4 Click on Add Event’ 11 Joyce M Sullivan
  • 12. Marketing an FWA Event – TheGlassHammer.com 12 Joyce M Sullivan
  • 13. Manhattan Chamber of Commerce 13 Joyce M Sullivan
  • 14. Marketing FWA Events - Manhattan Chamber of Commerce Main Page-Manhattan Chamber of Commerce 14 Joyce M Sullivan
  • 15. Marketing FWA Events - Manhattan Chamber of Commerce MCofC Events Page 1 EVENTS CALENDAR home page 2 ‘Click’ post an event 15 Joyce M Sullivan
  • 16. Marketing FWA Events - Manhattan Chamber of Commerce Logon email: fwacom@fwa.org Password: fwa1956 16 Joyce M Sullivan
  • 17. Marketing FWA Events - Manhattan Chamber of Commerce Register for Event using ‘Nancy Sellar’ as Event Organizer; Enter FWA Event Info 17 Joyce M Sullivan
  • 18. The New York Public Library – Science, Industry and Business Library (SIBL) 18 Joyce M Sullivan
  • 19. Marketing FWA Events – New York Public Library (SIBL) NYPL Small Biz http://Smallbiz.nypl.org Home Page 19 Joyce M Sullivan
  • 20. Marketing FWA Events – New York Public Library (SIBL) NYPLHome Page http://Smallbiz.nypl.org Submit a request to Kristin McDonough to post event kmcdonough@ nypl.org Listing will appear on the smallbiz.nypl.or g event calendar. 20 Joyce M Sullivan
  • 21. Marketing FWA Events – New York Public Library (SIBL) NYPL Events Page Submit a request to Kristin McDonough to post event kmcdonough@nypl. org Listing will appear on the smallbiz.nypl.or g event calendar. http://www.nypl.org/research/sibl/smallbiz/sbrc/Pages/EventsCalendar.cfm 21 Joyce M Sullivan
  • 22. Crain’s New York Business 22 Joyce M Sullivan
  • 23. Marketing FWA Events – Crain’s New York http://www.crainsnewyork.com/apps/pbcs.dll/section?category=events-add 1 Open Events page: Crain’s Free Event listing 2 Click on ‘Bronze’ 23 Joyce M Sullivan
  • 24. Marketing FWA Events – Crains New York 1 Complete Event Info 24 Joyce M Sullivan
  • 25. NYC Commission on Women’s Issues 25 Joyce M Sullivan
  • 26. Marketing FWA Events – NYC Commission on Women’s Issues 1 Home Page 2 Click ‘Calendar of Events’ 26 Joyce M Sullivan
  • 27. Marketing FWA Events–NYC Commission on Women’s Issues 1 ‘Click’ Submit Events 27 Joyce M Sullivan
  • 28. Marketing FWA Events – NYC Commission on Women’s Issues 1 Complete Event Info 2 Add FWA web link to event 2 ‘Click’ Submit 28 Joyce M Sullivan
  • 29. New York Women’s Agenda (NYWA) 29 Joyce M Sullivan
  • 30. Marketing FWA Events – New York WOMEN’S Agenda NYWA Home http://www.nywa.org/ Page Click ‘Events’ 30 Joyce M Sullivan
  • 31. Marketing FWA Events – New York WOMEN’S Agenda NYWA Home Page http://www.nywa.org/ Submit a request to Barbara Coen at info@nywa.org 31 Joyce M Sullivan
  • 32. Marketing FWA Events – New York WOMEN’S Agenda NYWA Home Page http://www.nywa.org/ Submit a request to Barbara Coen at info@nywa.org 32 Joyce M Sullivan
  • 33. NewsOnWomen.com 33 Joyce M Sullivan
  • 34. Marketing FWA Events – NewsOnWomen.com Home Page http://newsonwomen.com Submit a request to: AliceKrause2@gmail.com To post FWA Events 34 Joyce M Sullivan
  • 35. LinkedIn.com 35 Joyce M Sullivan
  • 36. Marketing FWA Events – LinkedIn Events 1 Go to View My Profile Tab 2 Promote your event in your profile status 36 2 Go to ‘Events’ link Joyce M Sullivan
  • 37. Marketing FWA Events – LinkedIn Events 37 Joyce M Sullivan
  • 38. Marketing FWA Events – LinkedIn Events 38 Joyce M Sullivan
  • 39. How to Add Events on LinkedIn 1 Add Event Info 2 Insert FWA weblink to Event article http:// 1 3 Preview Event, make changes, if needed 4 If not ready to publish, Save Draft 2 5 Preview before publishing 7 Invite LinkedIn 6 Publish Event Contacts (next page) 6 3 5 4 7 Invite LinkedIn Contacts 39 Joyce M Sullivan
  • 40. How to Invite Contacts to LinkedIn Events 1 Tell Your Network: Done! LinkedIn sends a regular status update to your contacts • Share with Contacts: ‘Share this Event’ Customize a note to a select list of your contacts promoting your event 40 Joyce M Sullivan
  • 41. How to Invite Contacts to LinkedIn Events 1 Auto Message generated by LinkedIn with your Event Info. 2 Optional: You may want to customize the auto message 4 i.e. Subject more personal note; use 3 1st person voice vs 3rd person 1 • Click on little ICON in to bring up your list of contacts • You can pick up to 50 contact names per email; OK to send multiple Event messages to your contacts (not considered spam) 2 41 Joyce M Sullivan
  • 42. How to Invite Contacts to LinkedIn Events 1 Your list of contact appear in A, B C order 2 Select box next to each name in your ‘A’ name list you want to send a message to promoting your event 1 3 3 Name moves into box 4 at right 2 4 Use blue bar to scroll down to next group of 5 ‘A’ etc names 5 Select ‘B’, ‘C’, etc; select up to 50 names per event message 6 When you’ve reached 50 or are done 6 selecting name, click Finished to send your message Repeat steps to send add’l event messages if more than 50 names 42 Joyce M Sullivan
  • 43. You are now ready to promote your FWA events! FWA PLB Members, Nov 4, 2009 I hope this overview of online and social media websites has been helpful to you for promoting your FWA events. If we’re not already connected, please feel free to invite me to join you on LinkedIn, Twitter, Facebook and other social media sites you are using. Joyce Contact Info: Email: joyce@joycemsullivan.com Web: http://joycemsullivan.com LinkedIn: http://www.linkedin.com/in/joycemsullivan Facebook: http://facebook.com/joycemsullivan Twitter: http://twitter.com/joycemsullivan Mobile: +1-914-325-2680 SkypeID: joycemsull 43 Joyce M Sullivan