Learn to Leverage LinkedIn

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Learn the basics of using of using LinkedIn along with recommendations for strengthening your LinkedIn profile.

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  • Create and enhance your professional brand Improve your Search Engine Optimization (SEO)Stay connected with professional colleaguesMeet new people in your professional field and/or personal avocationIncrease the profitability of your businessHelp you land your next jobEnhance your knowledge of a variety of business topics and skillsContribute to the cyberspace conversation both professionally and a-vocationally
  • Review your newsfeed frequently – at least daily if possibleUnder “All Updates” click on Shares to just get the postings made by your connectionsComment on updates of connectionsShare the update if you want to draw special attention to itShare just to your newsfeed, or you can also share to one or more of your LinkedIn groupsPost updates regularly – ideally daily, but at least 2-3 times per weekIf you find an interesting blog post or other helpful tidbit outside of LinkedIn, and there is a share button to LinkedIn, then share itWhen you blog, put a link to your blog post on LinkedIn, plus you might want to add a line or two of commentary
  • Review your newsfeed frequently – at least daily if possibleUnder “All Updates” click on Shares to just get the postings made by your connectionsComment on updates of connectionsShare the update if you want to draw special attention to itShare just to your newsfeed, or you can also share to one or more of your LinkedIn groupsPost updates regularly – ideally daily, but at least 2-3 times per weekIf you find an interesting blog post or other helpful tidbit outside of LinkedIn, and there is a share button to LinkedIn, then share itWhen you blog, put a link to your blog post on LinkedIn, plus you might want to add a line or two of commentary
  • Review your newsfeed frequently – at least daily if possibleUnder “All Updates” click on Shares to just get the postings made by your connectionsComment on updates of connectionsShare the update if you want to draw special attention to itShare just to your newsfeed, or you can also share to one or more of your LinkedIn groupsPost updates regularly – ideally daily, but at least 2-3 times per weekIf you find an interesting blog post or other helpful tidbit outside of LinkedIn, and there is a share button to LinkedIn, then share itWhen you blog, put a link to your blog post on LinkedIn, plus you might want to add a line or two of commentary
  • Review your newsfeed frequently – at least daily if possibleUnder “All Updates” click on Shares to just get the postings made by your connectionsComment on updates of connectionsShare the update if you want to draw special attention to itShare just to your newsfeed, or you can also share to one or more of your LinkedIn groupsPost updates regularly – ideally daily, but at least 2-3 times per weekIf you find an interesting blog post or other helpful tidbit outside of LinkedIn, and there is a share button to LinkedIn, then share itWhen you blog, put a link to your blog post on LinkedIn, plus you might want to add a line or two of commentary
  • Review your newsfeed frequently – at least daily if possibleUnder “All Updates” click on Shares to just get the postings made by your connectionsComment on updates of connectionsShare the update if you want to draw special attention to itShare just to your newsfeed, or you can also share to one or more of your LinkedIn groupsPost updates regularly – ideally daily, but at least 2-3 times per weekIf you find an interesting blog post or other helpful tidbit outside of LinkedIn, and there is a share button to LinkedIn, then share itWhen you blog, put a link to your blog post on LinkedIn, plus you might want to add a line or two of commentary
  • The publication screen shot came from www.linkedin.com/in/steveblackspeakerwww.linkedin.com/in/steveblackspeaker/
  • The publication screen shot came from www.linkedin.com/in/steveblackspeakerwww.linkedin.com/in/steveblackspeaker/
  • The publication screen shot came from www.linkedin.com/in/steveblackspeakerwww.linkedin.com/in/steveblackspeaker/
  • The publication screen shot came from www.linkedin.com/in/steveblackspeakerwww.linkedin.com/in/steveblackspeaker/
  • The publication screen shot came from www.linkedin.com/in/steveblackspeakerwww.linkedin.com/in/steveblackspeaker/
  • Contact Information: Phone, email, and physical address if appropriateTwitter handle Website, blog and other cyberspace linksLinkedIn URL (be sure to customize it)Summary and specialties - remember to add keywordsOverview of you and what you have to offerBusiness owners – tie to your website languageStress how you can help othersInclude website address, phone and other contact infoList of your specialtiesProfessional gallery – e.g. documents, videos, presentations Experience Current and past paid positionsInclude your current and past volunteer leadership rolesMove positions within listing for emphasisBulleted list of main duties/activitiesRecommendations for each position are includedProfessional gallery for each position – documents, videos, presentationsEducation, certifications, coursesInclude any school you attendedInclude degree(s) for those from which you graduatedAdd any certifications relevant to your fieldList any relevant courses PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • Contact Information: Phone, email, and physical address if appropriateTwitter handle Website, blog and other cyberspace linksLinkedIn URL (be sure to customize it)Summary and specialties - remember to add keywordsOverview of you and what you have to offerBusiness owners – tie to your website languageStress how you can help othersInclude website address, phone and other contact infoList of your specialtiesProfessional gallery – e.g. documents, videos, presentations Experience Current and past paid positionsInclude your current and past volunteer leadership rolesMove positions within listing for emphasisBulleted list of main duties/activitiesRecommendations for each position are includedProfessional gallery for each position – documents, videos, presentationsEducation, certifications, coursesInclude any school you attendedInclude degree(s) for those from which you graduatedAdd any certifications relevant to your fieldList any relevant courses PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • Experience Current and past paid positionsInclude your current and past volunteer leadership rolesMove positions within listing for emphasisBulleted list of main duties/activitiesRecommendations for each position are includedProfessional gallery for each position – documents, videos, presentationsEducation, certifications, coursesInclude any school you attendedInclude degree(s) for those from which you graduatedAdd any certifications relevant to your fieldList any relevant courses PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • Experience Current and past paid positionsInclude your current and past volunteer leadership rolesMove positions within listing for emphasisBulleted list of main duties/activitiesRecommendations for each position are includedProfessional gallery for each position – documents, videos, presentationsEducation, certifications, coursesInclude any school you attendedInclude degree(s) for those from which you graduatedAdd any certifications relevant to your fieldList any relevant courses PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • The publication screen shot came from www.linkedin.com/in/steveblackspeakerwww.linkedin.com/in/steveblackspeaker/
  • PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • PublicationsTitlePublication/PublisherDateURLNames of other authorsDescription
  • Learn to Leverage LinkedIn

    1. 1. Learn to Leverage LinkedIn Joyce Feustel, Founder Boomers’ Social Media Tutor
    2. 2. Getting Started on LinkedIn  Register at www.linkedin.com  A person has a profile  A company, nonprofit or other entity has a company page
    3. 3. Reasons To Be On LinkedIn  Enhance your professional brand  Increase rank in Google searches  Connect with other professionals  Increase profitability
    4. 4. Navigating on LinkedIn  Home – Check your news feed  Profile – Review your profile, edit your profile, see who’s seen your profile  Network – See your contacts (connections), add connections, find alumni of educational institutions  Jobs – Search for jobs, discover jobs in your network
    5. 5. Navigating on LinkedIn (part 2)  Interests – has Groups, Companies, Influencers and Education  Groups – see all your groups and find groups to join  Companies – see the companies you follow, find other companies to follow, create company page  Influencers – see people you follow and find others to follow  Education – tools to help students, others
    6. 6. Navigating on LinkedIn (part 3)  Inbox – found at the envelope icon  Receive messages from your connections  Send messages to your connections  Receive invitations to connect with others  Record of sent invitations to connect with others  Notifications – found at the flag icon  Shows who has viewed your profile, liked or commented on your update, endorsed you  Notifies you when someone has accepted your invite to connect with them
    7. 7. Navigating on LinkedIn (part 4)  Account and Settings  Sign out of account  Upgrade your account  Manage job postings  Manage company page  Change language  Review privacy and settings  Access LinkedIn Help Center
    8. 8. Increase Your LinkedIn Visibility  Update your profile periodically  Add new skills, experiences  Expand on your summary  Monitor your newsfeed daily  Comment on posts by others  Share their posts with your connections  Post at least 2-3 times per week  Short status reports
    9. 9. Posting on LinkedIn  Status reports – use update box at home tab or profile tab  Provide a tip  Ask a question  Share upcoming event or success story  Link to your blog post or your newsletter
    10. 10. Sample Post – Plus a comment
    11. 11. Posting on LinkedIn  Share a connection’s post  Skim news feed for posts of value  Click into any attached articles  If this is value to your connections, share this by clicking on Share  Then type a short introduction to the post and click on Share
    12. 12. Sharing a Connection’s Post
    13. 13. Connections  Clients, strategic partners  Co-workers – current and past  Colleagues in organizations  People you meet at networking events
    14. 14. Sample Connection
    15. 15. Connections – Making Them  Type person’s name in search box  Click on Connect button  Click on Groups – select a group  Reference group in personal note  Click on send invitation  No groups in common – click on Other  Enter person’s email address, add personal note and send invite
    16. 16. Personalized Invite and There is a 300 Character Limit in Personal Note
    17. 17. Invite Process – Click on Connect
    18. 18. Find Sent Invitations in Sent Section of your LinkedIn Messages
    19. 19. Connections – Accepting Them  Double click on envelope icon on the menu bar – takes you to Inbox  Invites are at the top, messages below  Double click on the invite  Depending on your settings, you may also see the invite in your email inbox  Click on View Profile
    20. 20. Connections – Accepting Them, cont’d  Review the person’s profile  Look for shared connections  Decide if you want to be connected with this person  If yes, click on Accept; If not click on Ignore  Other option is Reply (found in drop down option by Accept)  Click on Send a Message to write note back
    21. 21. Accepting Invite - Sample
    22. 22. Accepting Invite – Sample, cont’d
    23. 23. Professional Photo  Up to date  Easily recognizable  Only you in photo – headshot is best
    24. 24. Headline  Catchy and memorable  Attributes, keywords for industry, services provided  Geographic area, industry
    25. 25. Contact Information  Phone, email, and physical address if appropriate  Website, blog, other links, e.g. Twitter handle  Customized LinkedIn URL
    26. 26. Summary and Specialties  Who you are and what you have to offer, use keywords  Stress how you can help others  Tie to your website language  List of your specialties
    27. 27. Endorsements for Skills and Expertise  List your skills and areas of expertise  Your connections can endorse you  10 most endorsed skills listed first  Can have up to 50 skills  Regularly review your skills to be sure they are the ones to stress  Thank endorsers from endorsement section
    28. 28. Endorsements for Skills and Expertise
    29. 29. Recommendations  Should be specific and succinct  Request them from others  Write them for others
    30. 30. Experience  Current and past paid positions and volunteer positions  Short description or bulleted list of duties and accomplishments  Recommendations
    31. 31. Professional Gallery  For each job position, you can add a visual, such as a PowerPoint presentation done in SlideShare, or a YouTube link  Just click on the + inside of the box then select “add link” or “upload file”
    32. 32. Education, Certifications, Courses  School(s) you attended  Degree(s) for those from which you graduated
    33. 33. Education, Certifications, Courses  Certifications or licenses relevant to your field  Certifying or licensing authority
    34. 34. Honors and Awards  Recognition of any kind  Both personal and professional  Entity that bestowed the award
    35. 35. Publications  Title  URL  Publication/Publisher  Other authors  Date  Description
    36. 36. Projects  Time limited activities done for a job or for a volunteer organization  Name of project, date, or a date range  Your capacity with the project  Description of project, include URL  Team members – must be LinkedIn connections to include
    37. 37. Sample Project
    38. 38. Groups  Could tie to your profession, your      avocation and/or interests Participate in group discussions Ask questions of group members Link with others in the group Can be in up to 50 groups Tailor your settings to the group
    39. 39. Sample Groups
    40. 40. Following - Companies
    41. 41. Following - Influencers  People I admire  Industry thought-leaders
    42. 42. Following – News/Industries
    43. 43. Volunteer Experience  Name and type of organization  Your role(s) in the organization  Your specific duties  Timeframe of your service
    44. 44. Sample Volunteer Experience
    45. 45. Interests  Your hobbies and passions  Causes you believe in  Organizations you support  If the organization you support have a company page, there will be a clickable link to that page
    46. 46. Strategic Use of LinkedIn  Find connections through the connections of others  Effective use of LinkedIn groups  Advanced search feature  Filtering the All Updates feature on your Home page
    47. 47. Some Connections of Jo Guerra – a Social Media Colleague of Mine
    48. 48. I Decide to Ask Dave Westfall to Connect – Could be Power Partner
    49. 49. My LinkedIn Invite to Dave
    50. 50. Effective Use of LinkedIn Groups  Review your current groups to find new connections and power partners  Enter appropriate key words into search box and select Group as a filter  Review the group(s) that come up and see if any look like a fit for finding clients and/or power partners
    51. 51. Key Words: Small Business Denver
    52. 52. Scroll Through Discussions, Comment or Share as Appropriate
    53. 53. Send Invite to Connect to Group Member You Want to Meet
    54. 54. Advanced Search Option
    55. 55. Key Words: Baby Boomers & Parameter of 50 miles from My Zip Code
    56. 56. First Four Profiles of the 82 Profiles That Came Up in the Search
    57. 57. Requesting an Introduction to Someone You Want to Connect With
    58. 58. Selecting the Person to Make Intro – I Pick Liz Wendling
    59. 59. Filtering the All Updates Feature Found on Your Home Page  You can filter by Profiles, Sharing, Groups, Connections, Companies, and News  Note that your own recent activity is also found here – called Your Updates  My Recommendation – Do Profiles and Sharing 2-3 times a week, others can be used time permitting
    60. 60. Profiles – Includes New Photos, Work Anniversaries, New Jobs, and More
    61. 61. Work Anniversaries - Sample
    62. 62. Updating of Profiles - Sample
    63. 63. Filter By The Shares Section  Comment on the item that your connection shared  Click on “share” and the item will go out to all your LinkedIn connections  When you share, reference the person who did the share originally
    64. 64. Commenting on Someone’s Share - Sample
    65. 65. Sharing a Connection’s Posting That You Found Via the Shares Filter
    66. 66. Groups Filter – Scan for Pertinent Discussions and then Comment
    67. 67. Making a Relevant Comment in a Discussion About LinkedIn
    68. 68. Here is How a Comment Appears – Note Your Headline is Included
    69. 69. Use Connections Filter to Find New Connections
    70. 70. Use Companies Filter to Find Companies To Follow
    71. 71. Use News Filter to Get Timely Info About Key Industries, Find Connections
    72. 72. Contact Joyce Feustel:  www.boomerssocialmediatutor.com  720-984-1162  joyce@boomerssocialmediatutor.com  http://www.linkedin.com/in/joycefeustel/

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