Transcript Radio Interview with Joyce Schwarz What is a Vision Board


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This is a transcript of the first interview Joyce Schwarz, author the bestselling book THE VISION BOARD did on radio in 2007. The interviewer is Lisa Osborne, news anchor KFWB, CBS radio.

To see a free chapter of THE VISION BOARD book go to Email the author at:

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Transcript Radio Interview with Joyce Schwarz What is a Vision Board

  1. 1. Joyce Schwarz First Radio Interview on Vision Boards, June, 2007 with LisaOsborne, anchor KFWB CBS Radio. [Intro Music] Lisa Osborne: Hello and Welcome to I’m Lisa Osborne and if I had a Genie in a lamp in my hand, rub the lamp, the Genie came out and you have a few wishes from this Genie. Would you know what to wish for? A lot of us in America, as we’re rushing around from job to job, taking care of the family and the kids and our busy lives, might have sort of lost track of what it is that we really want. But I’m here today with Joyce Schwarz. She’s a pal at She’s our career expert to talk about how each of us can take a little bit of time to really figure out and we’ll remember what it is that we really want out of life and that’s through setting up a vision board. We’ve seen it in the "Secret" or if you read the book. You’ve read about it in the "Secret" but how exactly does a vision board work and why should we take the time out of our busy lives to create one?00:5 Joyce Schwarz: Yeah. I think a lot of times we have dreams and we grow up5 when we were kids. What we’re going to be when we grow up or when we get married. We have a dream when we first are pregnant with our child that we are going to have a dream of what the child, for the child or for us, or the vision of what the family will be and all that. But then along comes life.01:1 Lisa Osborne: Reality.3 Joyce Schwarz: Really which it is filled with traffic jams and filled with bills to pay and getting from paycheck to paycheck and then, if something really tough happens, which happens to all of us. Some hurdle comes along like you get sick or you get fired or whatever then you really think about, well, I really want to do is get back into the rat race again. So, how do you get out of the rat race or how do you at least jump over the hurdle? You know, rather than just be caught with the rest of the rats in the mace. And I think a vision board is one of the best ways of doing it. Lisa Osborne: So, what is a vision board? Joyce Schwarz: Well, vision board, very simply, a lot of you maybe even use something like it before and call it treasure mapping, or you may have that to call your vision journal, very, very simplest form. But it’s to gather a bunch of magazines together and go ahead and clip out some pictures that appeal to you and paste them on the board. Now, the first thing most people do is they cut out the picture of the right portion or they cut a picture of a house.02:1 What they don’t think about is, what are the dreams that are just not material?
  2. 2. 2 Because material things come and material things go, there’s always a new car or there’s always something else that you want, but it’s the quality of life. Do you want to have peace in your life? Do you want to have a family that gets along? Do you want to have a spirit of adventure in your life that’s kind of our marriage or romance again? It’s kind of gone a little bit dusty. There’s the kind of things that I say that you want to include in your vision boards. So, you want to have a whole vision of your whole aspect of your life. But what if you don’t know what you want in life? That’s one way that you could use a vision board. It actually helps determine. Lisa Osborne: Right. So, I would imagine that is you’re going through the magazines and looking at the pictures that appeal to you. Once you start gathering of a variety of pictures together, it will start to uncover what it is that you are really interested in.03:0 Joyce Schwarz: Well, a matter of fact Lisa that’s once of the first things that I do2 with my group. It’s that I actually happen just go and grab five or six magazines at random at the store or from their, you know, families’ recycling bin and just tear out some pictures not even thinking about what they want. Then, I do like a little workshop test with them where they do self interpretation of what of these pictures mean. I just have to put them on the table, kind of like tarot cards and what is it that they think this or maybe they’ll have a picture of a sailing ship and maybe they’ll have a picture of a tree and maybe they’ll have a picture of a beach, and I think what these people really want to do? Lisa Osborne: What does it mean to you? Joyce Schwarz: What does it mean to you? Lisa Osborne: Go on vacation? Joyce Schwarz: Yeah, that’s really you know. I mean there’s it could be some really deeper kind of thing. Maybe you want to have a yachting business in the Caribbean, but maybe you just want to go on vacation. Maybe you want to get as close to a vacation as possible. And you go like, “Well, I can’t go on vacation. I’m going to miss this. My kids got to go back to school and we have no money for vacation.” Well, that’s when and I believe that you want to do your vision board and you want to get in this close proximity as possible.04:0 Joyce Schwarz: And you won’t even use the tools that the “Secret” talks about:4 ask, believe and receive. Now, one of the things they don’t talk about in the “Secret” is the whole idea of just letting it go. A lot of us ask for what we want and so we put down the pictures in the vision board at the house with the car or maybe we even think of what peace or
  3. 3. tranquility or romance. OK. And then when we really think about it and we believe. And what happen is we don’t let it go and so we can’t receive. [Cross-talk] Lisa Osborne: Or also allowing it in, right? Isn’t that allowable allowance? Joyce Schwarz: That’s right. That’s the allowing it in because we’re just obsessed about it. “Oh. I’ve got to get that new car. Oh. How am I going to afford the car? Oh. When is it, you know, the car’s going to suddenly appear at and I’m going to win a lottery.” And you start thinking about on these different things. What you really want to do in your vision board, if you’re not sure of what you want in life or even if you are, you should want to gather the pictures together and you can use it even digitally. There are digital vision boards available now that you can use a software and download it as a screensaver. That’s really cool.05:0 Lisa Osborne: We will look for that in your blog.3 Joyce Schwarz: Yeah, right. I’ve been looking for this. Lisa Osborne: So, check it out at Joyce’s blog at and you’ll find the link to that digital vision board. Boy, they’re going high-tech too. Joyce Schwarz: Absolutely. And our dreams can be as low-tech or as high-tech as we want. But you have to do is really ask, believe, receive that it really helps while the Genie comes along and I would say, “Be ready for the Genie because the Genie is here all the time.” Lisa Osborne: So, know what you want. Joyce Schwarz: Know or make a vision board to help determine what you want. Lisa Osborne: OK and then look at it and just imagine having it but don’t really think about how you’re going to get it? Joyce Schwarz: Don’t obsess about it. Lisa Osborne: Because if we... Joyce Schwarz: Don’t obsess about it. You know, people say, “OK. You have to have goals. You have to figure out how to get from A-Z.” That’s true, but sometimes it’s right ahead of us. Lisa Osborne: It’s just taking the next step. So, figuring out what you want and
  4. 4. then just keeping that in your mind as you’re out about your day. Joyce Schwarz: Right. You’re actually telling people. A lot of people are thinking it’s all not to tell anybody about what they want but I had somebody who is coming over to my house and she mentions that she would like to have some technology gadget and I said, “You know what? I have one in the closet.” [Laughter]06:0 Lisa Osborne: You’re right. That works. [Laughter] It really work. The thing that4 I couldn’t find at Radio Shack and we find in Joyce’s closet. Joyce Schwarz: Yeah. Lisa Osborne: So, there you go. Joyce Schwarz: Yeah. Still at and still celebrate that. [Cross-talk] Lisa Osborne: Thank you so much. So, you have to spend the money on it. Joyce Schwarz: But if she didn’t tell me. If you didn’t tell me, I wouldn’t go in that closet and get the thing. Lisa Osborne: You’re amazing. Joyce Schwarz: So? Lisa Osborne: Ask and it’s given and that’s the name of a book by Aster and Jerry Hex, Joyce Schwarz: Right. Lisa Osborne: The people at Channel Abraham. So, that’s of what a great Joyce Schwarz: But you got to sometimes tell people what the heck it is. Lisa Osborne: Example, right, so and that works out really well too. So, if your looking to change careers or if your looking to expand in your career. In fact, when I speak it, radio college is to radio students, I’ve learned when I first got into the radio to let other people know what I wanted to do in radio. Of course, my first job in radio was running the tape for the hour shows on the weekend but I really wanted to be in news. So, when I worked out on weekend,
  5. 5. the owner of station was there and I said, “I really like to get in to news.” I ended up working part-time in the news department being trained.07:0 I had no news experience. I had journalism 101 from college, but because I did let1 them know what I want to do and I was also a hard worker. And even though it was only part-time, in two days a week, I made it work. So, I could just work those two days a week and work other jobs the rest of the week and so I could get trained at it. Joyce Schwarz: So you were also as close proximity as possible as you could be to what you wanted to do. You were actually working at radio stations. So, you took some job that maybe was not the ideal scene and then you went ahead and told people what you wanted and suddenly you were living the dream. Lisa Osborne: You’re right. That’s a great point and then just to go back one step further when I was in school, college for radio. I was someone who took the extra steps and always showed up and was as reliable, which is so much out of life. We want someone who’s going to show up. So that’s a big thing, I think, is just who says that so much of life is just showing up? Joyce Schwarz: Absolutely. [Cross-talk] Lisa Osborne: It’s like being close to it. So just [Cross-talk] Joyce Schwarz: Absolutely. So just, you’re on 12-step program. Let’s talk about that too if you just show up. You just keep doing this. Lisa Osborne: That the attention and have the good attitude that you deserve it.08:0 Joyce Schwarz: The attitude of course is that you always deserve it. You know,4 the higher spirits brought you here and you deserve to have so that you can share this with other people. Why do you want to do the news? Well, I want to listen to you on the news. So, you’re sharing that knowledge and your great voice with me. And so, by not doing it is being selfish. Lisa Osborne: That’s a great way to look at it so rather than “Hey, I don’t deserve this because why should I get to do the news because so many other people can be out there and do the news.” But you said to share my talent to the people. Joyce Schwarz: What? That’s up to you to figure out why you should get it. If you want to do it, the idea would not come into your head unless the spirit was
  6. 6. driving you, and the whole thing is now how can you share this with other people? By doing it. As you know, I keep the slogan that says, “Just do it!” Lisa Osborne: And you do deserve it and think about the way you are helping other people instead of just thinking that it’s selfish for you to want it. So, of course, it is going to have the intention to help others.09:0 Joyce Schwarz: Right. But that intention will come if you just believe that that’s1 part of your mission in life, which goes back to the vision board. And so we use to talk about this fancy-dandy kind of “Oh, let’s make a mission statement of 20 words or less.” Now, if you use your vision board, you can use that as your visual statement, your vision statement. Lisa Osborne: How big does this have to be? Is this a big poster board size or smaller or? Joyce Schwarz: No. Some people do big poster board size. Some people do 8 1/2 by 11 sheet that they just put little squares, pictures from their Flickr stream on to it. And other people do little digital board which basically is the size of the screensaver. But you could make it as fancy or as simple as you want. Some people do expensive collages that they put together or they will actually do little experiences and you’re someone went back to her childhood farm where her grandfather had a farm. And she picks some leaves of this apple tree that always made her feel wonderful and she put those on the vision board. She waxed them between wax paper. You can still find wax paper. And put them on the vision board. Preserve them.10:0 Lisa Osborne: So, where do we put the vision board once we have it done? And1 is it a work in progress all along? Joyce Schwarz: Well, you may have a work in progress. You may have a vision board that you use that you want to update or you may want to have five vision boards. You may want have one for romance. You may want have one for your career. You may have want to have one for family. And you may want to have one for hobbies or what’s next in your life. But where do you put it? I think, that’s another interview because we can all talk about things way. And so, I talk to Marie Diamond who’s from the “Secret”. Lisa Osborne: Right. Joyce Schwarz: And she gave me some tips but I don’t want to give this the way in this one. Lisa Osborne: OK. So, you’re going to have to come back to a Joyce’s podcast here at to get. She won’t give up all of her secrets because we don’t have
  7. 7. enough time for that. There’s not enough time of the day to get all of your secrets Joyce because you’re so knowledgeable that’s why you’re a pal here at And we’re lucky to have you. Joyce Schwarz: Well, it’s fun and I’m glad to share because that’s my mission in life. It’s about an open doors of people but I have to walk through it to myself first. Lisa Osborne: Good for you. Now, let’s just book as far as getting a start on where to put up the vision board11:0 And then we’ll go into the fun thing later. We want it somewhere everyday.0 Joyce Schwarz: Yeah you come up with a vision board and someone visually see it everyday and so either we want to maybe reduce it in size and put it inside your notebook and carry it with you, or you do want to make a screensaver out of it. And put it on as wallpaper on your computer, on your PDA, or you want just put it in front of your little office or your little cubicle at work. Lisa Osborne: I’ve seen people with their, with them and their cubicles at work. Joyce Schwarz: Right and if you’re not allowed to post anything in the cubicle, well then you can make a smaller version and stick it on drawer, going gets tough, you open your drawer and you look at it. Lisa Osborne: Or keep it in your room. Joyce Schwarz: Absolutely. Lisa Osborne: At home when you can take a few minutes to look at it each day. Joyce Schwarz: Right or some people even have it in their bathroom and there when they’re brushing their teeth, they just look at their vision board. Lisa Osborne: So, just make sure when you do have it up, don’t let it just kind of fall in the background. You want to make sure of it. Joyce Schwarz: Don’t let it fall apart and the glue come off. Lisa Osborne: No, but don’t or go in the background where you don’t pay attention to it. You want maybe take a conscious look at it everyday. Joyce Schwarz: That’s really a good point. A conscious look at it at least, maybe twice a day.12:0 Cut it in the morning that’s why the brushing your teeth thing works. If you have
  8. 8. 0 it somewhere where you brush your teeth every day, twice a day at least or you wash your face. It’s either on the way to the bathroom or when you get up in the morning. OK. And some people like do little stretching exercise in their bed. Well then you look at the vision board. Lisa Osborne: OK. So, keep that handy then. Keep your vision board handy and keep your dreams close by because you never know when that Genie is going to pop out of that lamp thing, and ask you what you want. Joyce Schwarz: Genie is there all the time. Lisa Osborne: And so, it’s another good point to keep in our mind. That Genie might be listening to your mind and your thoughts, right? So keep those thoughts nice and clean and positive. So many of us are hard on ourselves than we ever would be on someone else. Joyce Schwarz: We all are. Lisa Osborne: Just be a little nicer. Joyce Schwarz: We all are and just remember it’s not being selfish. It’s sharing with others in the world. Lisa Osborne: That’s a great way to look at it. Thank you so much, Joyce Schwarz, our career expert here at and make sure you check out Joyce’s blog at the Pals. For you’ll find it at the Pals page at [End Music]