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Start Up Marketing, Partnerships & Deal Making by Joyce Schwarz
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Start Up Marketing, Partnerships & Deal Making by Joyce Schwarz

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Joyce Schwarz sets up almost 100 meetings per year for her clients in the areas of digital media, emerging entertainment and new media. JCOM her firm offers a triple play of: marketing, PR, business ...

Joyce Schwarz sets up almost 100 meetings per year for her clients in the areas of digital media, emerging entertainment and new media. JCOM her firm offers a triple play of: marketing, PR, business development for funded start-ups and new companies or corporate projects. email: joyceschwarz@gmail.com

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Start Up Marketing, Partnerships & Deal Making by Joyce Schwarz Presentation Transcript

  • 1. JCOM Marketing & Emerging Tech. Partnerships Alliances Business Development Launch Campaigns
  • 2. JCOM Services
    • Strategic marketing
    • New product/company launches
    • CEO positioning
    • Internet/ecommerce/wireless consulting
    • Events/promotions/trade shows
    • Alliances, sponsorships, partnerships
    • Venture finance catalyst
  • 3. New Media Client Experience
    • AT&T, Philips, Hasbro, Hollywood Net
    • ITC France, France Telecom, Iridium
    • NAB, Pacific Rim Group, Digital LA
    • Motorola, Webchoice TV, TVI, NTT
    • DISC Corp, PacBell, ASD Systems
    • Guardian Online, Moms Online, AOL etc
  • 4. Corporate Client Record
    • AT&T, Revlon, Sheraton, Pacbell, , State of Hawaii, Harrahs, American Airlines, Reynolds,
    • Food and packaged goods clients include: Ralphs Grocery Stores, Hunt-Wesson foods, Levis, Shasta Beverages, Clorox,
    • Product rollouts for Ralphs, Soft Scrub, Capri Sun etc
  • 5. Start-ups –sample clients
    • Emusic.com – one of the first online music companies – still exists.
    • Esaya.com – creators of MSN data migration software.
    • Primesense.com – Gemini Israel funded emerging games platform creation.
    • Advisory work for more than 50 start-ups and VC firms including Gemini Israel,Blue Run Ventures & more.
  • 6. JCOM areas of expertise
    • Internet/Ecommerce
    • Ad/PR agencies
    • Tourism/Travel
    • Ebusiness & B2B
    • Packaged goods
    • Fashion/beauty
    • Consulting Firms
    • Venture capital, investment banks
    • Finance & banking
    • Real estate
    • Trade Organizations
    • Education/nonprofits
    • Consumer electronics
  • 7. Start-up experience
    • Wireless
    • ITV (interactive TV)
    • Digital Video
    • B2B (infrastructure)
    • Advertising enablers/tech
    • Portals
    • Content
    • Entertainment
    • Travel
    • Games
    • Consumer goods
    • Virtual Worlds
    • Children/family
    • Hollywood
    • Sports & more
  • 8. Launch Company/Technology
    • JCOM can work with you and your technology to help you launch it:
    • A) In the U.S.
    • B) In a vertical industry, grocery
    • D)POS (point of sale) Beta test
    • HOW DO WE WORK:
    • 1) Design a launch plan including:
    • A) How to position you.
    • B) Board of directors/VIP names to support your product/service
    • C) Potential company to license and/or fund your technology
  • 9. US Introductions
    • Set up trials/beta tests with you.
    • Set up high level demonstrations with potential MAJOR technology firms such as IBM, Sun, Fujitsu, Verisign, Hewelett Packard, EDI etc.
    • Work with you to set up business plan/model and exit strategy.
    • Design strategic plan for you/your technology including:
    • A) Possible funding scenarios ie
    • licensing
    • partnerships,
    • Corporate venture investment
    • Private venture funding
    • Consortium funding
  • 10. JCOM Fee Schedule
    • Monthly retainer fee – ranges from $5,000 to $10,000.
    • Based on number of hours
    • Retainer based on $250 per hour
    • 20 hours for $5,000 minimum
    • 40 hours for $10,000
    • What you get for your fee:
    • 1) Strategic marketing plan
    • 2) High level introductions and meetings set up by JCOM
    • 3) Presentations for meetings (ie powerpoints/etc)
    • 4) Strategy coaching prior to meetings
  • 11. JCOM Additional Services include:
    • Attendance at meetings
    • Presentations at meetings
    • Trade show representation
    • High level press/VIP interviews/briefings
    • Competitive analysis
    • ALSO AVAILABLE:
    • Scenario modeling (paths to profitability)
    • Industry analysis
    • Partner analysis
    • Industry briefings
    • Who’s Who analysis (background on VIP’s) and other technologies that could be partners
    • Negotiation support
  • 12. How you can hire us
    • Retainer based programs
    • Specialized start-up plans/prices beginning at $5000 per month retainer.
    • How it works:
    • JCOM develops scope of work based on projected needs for your firm’s US launch and then we divide that by 3 months. You approve scope of work/add/change. You send check for first month. We begin.
    • Weekly reports, monthly recaps
  • 13. As seen in the NEWS
    • When the press wants an expert they turn to Joyce Schwarz and her team—you should too!
    • As seen in TIME,
    • MONEY, SMART MONEY, FAMILY PC
    • SAM (sales and marketing magazine)
    • LA Times
    • Wall St. Journal
    • Interactive Week
    • Adweek
    • Toronto Globe & Mail etc.
  • 14. Sample meetings set
    • More than 300 client meetings set with partners/prospects
    • including:
    • Real Networks, Packet Video, Comedy Central, AOL, MSN, Universal Studios,
    • Disney, AT&T, Nokia,IBM, LA Times, TIME magazine, MSNBC, ZD Net, Governors, senators, consulates,
    • Panasonic, Sony, and many more…..
  • 15. Our team……………………..
    • Joyce A. Schwarz, 20 years experience, advertising, marketing and emerging technology. Ad agency exec for Foote Cone & Belding and other major agencies. More than 100 new product launches for Clairol, Sheraton, Armour Dial and more.
    • Guided more than $500 million in company/product launch programs.
    • Raised more than $200 million in sponsorship
    • Launched 100 new companies
  • 16. Team designed for you ….
    • Top biz dev experts
    • PR and publicity pros
    • Ecommerce gurus
    • B2B Veterans
    • Proven sponsorship sales personnel
    • Art/graphics/web design
    • Broadband creation
    • Commercials and infomercial creation
    • Directors/producers
    • Sales Pros on demand
    • Trade Show designs
    • Event Organizers
  • 17. Next steps– call us today!
    • Joyce Schwarz, JCOM
    • LA: 14004 Palawan Way PH 6, Marina, Del Rey, CA 90292, 310-822-3119
    • URL: www.joycecom.com , email: joycecom@aol.com