Joyce2001chicago Internet World Powerpoint

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    Joyce2001chicago Internet World Powerpoint - Presentation Transcript

    1. Wireless Internet Forum Weds. July 11, 2001, Chicago, Ill. Moderated by Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119
    2. STATISTICS: wireless internet and mcommerce –eMarketer 2/28/01
      • 2004 – Wireless Internet Users in the US –comparison in millions
      • Strategis Group – 17 million
      • IDC – 40 million
      • Merrill Lynch 161 million
    3. Wireless Advertising Spending
      • Yankee Group 2000 --$7M 2002 --$409M
      • OVUM $4M $363M
      • Forrester $0 $61
      • MOBILE INTERNET USAGE
      • 95 MILLION IN 2000 WITH 80 % FROM Asia/Pacific Rim and N.America –Ovum projects 484M by 2005
    4. M commerce
      • $22.2 billion in worldwide m-commerce forecast for 2005 –Jupiter predicts that
      • $10.8 billion –shopping
      • $8 billion from paid content
      • $3.3 billion from advertising
    5. mFinance
      • 150 million people will use global wireless financial services by 2004 –compared to 10 million in 2000.
      • ARC Group forecasts wireless banking will grow 331 million by 2004
    6. SMS – short message service
      • 15 billion short messages sent throughout Europe in 2000
      • JAPAN WIRELESS STATS
      • 42% users 15-19 use email,37% for voicemail,21% for web access
      • 44% ages 40-44 use imode for voicemail, 31% for email and 25% for web access
    7. REALITY CHECKS FOR WIRELESS WORLD
      • Security Technologies
      • *Password protection
      • *Biometric Security
      • *Antivirus utilities for PDAs and cell phones
      • *Encryption for handhelds
      • *Smart cards, digital certificates & more
    8. Security
      • Less than 5% of wireless networks are secure—Chris Wysopal, director of research @Stake.
      • 50% of all companies will have wireless LANS by 200 –Gartner Group
      • Networks and protocols aren’t only weak links—devices don’t have adequate protection.
    9. Encryption
      • Use of a key or code to generate a clear message that can be deciphered by key and algorithm used to scramble original message
      • A) Symmetric B) Asymetric
      • PUBLIC KEY –PKE (RSA)
      • a) Public key b)private key c)session key is generated
    10. WIMS and SIMS
      • WIM—Wireless Identity modules—European smartcards—GSM handsets
      • SIMS –Subscriber Identification Modules—fingernail size cards contain information service provider uses to identify phone and register it.
    11. BIOMETRICS
      • Optical recognition –takes photo of fingerprint
      • Capacitive—measures the layer of saline fluid resides between living and dead skin on user’s fingertip
    12. SECURITY OPTIONS?
      • Treat wireless network as if it were internet—set up VPN –virtual private network
      • Off-the-shelf encryption for PDAs
      • Have a security plan and enforce it.
      • Challenge WEP – Wired Equivalent Privacy protocol used in 802.ll –firewalls, separate LANS? 802.11a (new encryption?)
    13. 11:15 –12:30 p.m. Weds Wireless Development Tech. Moderator: Joyce A. Schwarz, JCOM, www.joycecom.com , 310-822-3119, joycecom@aol.com
    14. PANELISTS
      • John Troyer, Chief Strategy Officer, Neomar
      • Hitesh Seth, Chief Technology Evangelist, Silverline Technologies
      • Scott Norder, President, Information Exchange Division, IntraNet Solutions
      • Greg Fucheck, Director, Proxicom
    15. STANDARDS –Alphabet Soup
      • Digital systems—
      • TDMA (Time Division Multiple Access)
      • CDMA (Code Division Multiple Access)
      • GSM –Global System for Mobile Communication/European standard)
      • CDMA one, CDMA2000 – Qualcomm
      • All CDMA systems are incompatible with TDMA based GSM systems
    16. Wireless Networks
      • Short distance– PAN (personal area networks—Bluetooth
      • WAN (wireless local area network) Wi-Fi –802.11b
      • 1G—used analog –calls transmitted via sound waves—standards called analog cellular or AMPS (advanced mobile phone service)
      • 2G –second genation –digital networks –GSM, TDMA, DCMA and iDEN
      • 3G –Third Generation –wideband CDMA and EDGE—GSM evolution
    17. World Cellullar Database quarterly –worldiede usage rates
      • GSM –331 million
      • CDMA –67 million
      • TDMA –48 million
      • 3G rollout –
      • Veriozon—CDMA (1 st phase 3G)
      • SBC/Bell South –TDMA & GSM Edge
      • Sprint PCS –CDMA (1 st phase 3G)
      • Nextel iDEN ? Voicestream GSM Edge via GPRS (genearl packet radio service) overlaid on GSM and TEDMA
    18. MULTIPLEXING
      • Three major wireless standards : TDMA, GSM, CDMA
      • Multiplex—device that transmits signals from 2 or more devices over a signle channel—more capacity.
      • FUTURE? CDMA?
    19. WIRELESS INNOVATORS ROUNDTABLE
      • Moderated by Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119
      • [email_address]
      • Panelists: Scott Geddes, VP, Brokat, Technologies, Jeb Spencer, VP Wireless Data Development, Leap; Fredrik Torstensson, VP, GM, Oz.com; William Mouat, Principal, Luminat.
    20. THE FUTURE? Web phone stats
      • 10 million handsets purchased in US in 4 th quarter 2000
      • Nokia (44%), Motorola (14%), Kyocera (11%)
      • 4 out of 10 phones sold are internet capable
      • Most sold with buckets of minutes, 13% prepaid plans
      • 1/3 of handsets sold weigh less than 5 oz
    21. Web/cell phone usage
      • 2/3 of cellphones (sold in last quarter) have full graphic display capability
      • 55% of phones sold in 4 th quarter have included Lithium Ion battery
      • 2/3 have at least 3 hours of talk time
      • ½ have over 100 hours standby time
    22. Japan users for 3G
      • 15-19 – 42 percent use for email
      • 37 percent for voicemail
      • 21 percent for web access
      • 40-44 – 44 percent for voicemail, 31 percent for email and 25 percent for web access.
    23. Future:
      • Data services
      • Content
      • M commerce
      • Voice portals
      • IVR/telematics
      • Streaming, broadband wireless EMBLAZE
      • Unified messaging
      • Fixed wireless
    24. wASP –wireless application service provider
      • Advantages
      • A) Applications will remain durable
      • B) Technology developments taken into account
      • C) Quality service and effective cost mangement for multi-access services
    25. wASP areas
      • COMPANY INFO SYSTEMS
      • Intranets, ERP, DBMS, Web, groupware, CRM, mail, Reporting EIS, Other
      • EXTERNAL HORIZONTAL CONTENT
      • dedicated directories, sectorial news, cartography directions, travel, finance
      • Apps—billing, tracking, supervision, content managing, commerce & more
    26. wASP forecasts—Strategy Analytics, 2/12/2001
      • 75 percent of revenues to flow to largest players –5 or 6 players $3.6 Billion in annual revenues by 2005
      • 4 basic segments a) Commercial content providers/aggregators b) customer facing businesses c) enterprises d) wireless carriers/portals.
      • wASP Panelists:
      • George White, SVP, NetbyTel
      • Yousuf Chowdhary, VP, Wysdom
      • Steve Lewin, COO, Cyberpixie
    27. NEXT STEPS
      • 4G –2010
      • Integrate—different modesof wireless form indoor—wireless LANS and Bluetooth to cellular signals, TV, satellite communications
      • Computer world, telecommunications and audio, video merge.
    28. FOR MORE INFO:
      • Joyce A. Schwarz, JCOM,
      • email: [email_address]
      • 310-822-3119
      • Author: “Cutting the Cord” Guide to Going Wireless, fall, 2001, Macmillan/Que.
      • JCOM services include: market research, partnerships/alliances, strategy, marketing/PR, competitive analysis etc.
    29.  

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