Joyce2001chicago Internet World Powerpoint

Wireless Internet Forum Weds. July 11, 2001, Chicago, Ill. Moderated by Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119

STATISTICS: wireless internet and mcommerce –eMarketer 2/28/01
2004 – Wireless Internet Users in the US –comparison in millions
Strategis Group – 17 million
IDC – 40 million
Merrill Lynch 161 million

Wireless Advertising Spending
Yankee Group 2000 --$7M 2002 --$409M
OVUM $4M $363M
Forrester $0 $61
MOBILE INTERNET USAGE
95 MILLION IN 2000 WITH 80 % FROM Asia/Pacific Rim and N.America –Ovum projects 484M by 2005

M commerce
$22.2 billion in worldwide m-commerce forecast for 2005 –Jupiter predicts that
$10.8 billion –shopping
$8 billion from paid content
$3.3 billion from advertising

mFinance
150 million people will use global wireless financial services by 2004 –compared to 10 million in 2000.
ARC Group forecasts wireless banking will grow 331 million by 2004

SMS – short message service
15 billion short messages sent throughout Europe in 2000
JAPAN WIRELESS STATS
42% users 15-19 use email,37% for voicemail,21% for web access
44% ages 40-44 use imode for voicemail, 31% for email and 25% for web access

REALITY CHECKS FOR WIRELESS WORLD
Security Technologies
*Password protection
*Biometric Security
*Antivirus utilities for PDAs and cell phones
*Encryption for handhelds
*Smart cards, digital certificates & more

Security
Less than 5% of wireless networks are secure—Chris Wysopal, director of research @Stake.
50% of all companies will have wireless LANS by 200 –Gartner Group
Networks and protocols aren’t only weak links—devices don’t have adequate protection.

Encryption
Use of a key or code to generate a clear message that can be deciphered by key and algorithm used to scramble original message
A) Symmetric B) Asymetric
PUBLIC KEY –PKE (RSA)
a) Public key b)private key c)session key is generated

WIMS and SIMS
WIM—Wireless Identity modules—European smartcards—GSM handsets
SIMS –Subscriber Identification Modules—fingernail size cards contain information service provider uses to identify phone and register it.

BIOMETRICS
Optical recognition –takes photo of fingerprint
Capacitive—measures the layer of saline fluid resides between living and dead skin on user’s fingertip

SECURITY OPTIONS?
Treat wireless network as if it were internet—set up VPN –virtual private network
Off-the-shelf encryption for PDAs
Have a security plan and enforce it.
Challenge WEP – Wired Equivalent Privacy protocol used in 802.ll –firewalls, separate LANS? 802.11a (new encryption?)

11:15 –12:30 p.m. Weds Wireless Development Tech. Moderator: Joyce A. Schwarz, JCOM, www.joycecom.com , 310-822-3119, joycecom@aol.com

PANELISTS
John Troyer, Chief Strategy Officer, Neomar
Hitesh Seth, Chief Technology Evangelist, Silverline Technologies
Scott Norder, President, Information Exchange Division, IntraNet Solutions
Greg Fucheck, Director, Proxicom

STANDARDS –Alphabet Soup
Digital systems—
TDMA (Time Division Multiple Access)
CDMA (Code Division Multiple Access)
GSM –Global System for Mobile Communication/European standard)
CDMA one, CDMA2000 – Qualcomm
All CDMA systems are incompatible with TDMA based GSM systems

Wireless Networks
Short distance– PAN (personal area networks—Bluetooth
WAN (wireless local area network) Wi-Fi –802.11b
1G—used analog –calls transmitted via sound waves—standards called analog cellular or AMPS (advanced mobile phone service)
2G –second genation –digital networks –GSM, TDMA, DCMA and iDEN
3G –Third Generation –wideband CDMA and EDGE—GSM evolution

World Cellullar Database quarterly –worldiede usage rates
GSM –331 million
CDMA –67 million
TDMA –48 million
3G rollout –
Veriozon—CDMA (1 st phase 3G)
SBC/Bell South –TDMA & GSM Edge
Sprint PCS –CDMA (1 st phase 3G)
Nextel iDEN ? Voicestream GSM Edge via GPRS (genearl packet radio service) overlaid on GSM and TEDMA

MULTIPLEXING
Three major wireless standards : TDMA, GSM, CDMA
Multiplex—device that transmits signals from 2 or more devices over a signle channel—more capacity.
FUTURE? CDMA?

WIRELESS INNOVATORS ROUNDTABLE
Moderated by Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119
[email_address]
Panelists: Scott Geddes, VP, Brokat, Technologies, Jeb Spencer, VP Wireless Data Development, Leap; Fredrik Torstensson, VP, GM, Oz.com; William Mouat, Principal, Luminat.

THE FUTURE? Web phone stats
10 million handsets purchased in US in 4 th quarter 2000
Nokia (44%), Motorola (14%), Kyocera (11%)
4 out of 10 phones sold are internet capable
Most sold with buckets of minutes, 13% prepaid plans
1/3 of handsets sold weigh less than 5 oz

Web/cell phone usage
2/3 of cellphones (sold in last quarter) have full graphic display capability
55% of phones sold in 4 th quarter have included Lithium Ion battery
2/3 have at least 3 hours of talk time
½ have over 100 hours standby time

Japan users for 3G
15-19 – 42 percent use for email
37 percent for voicemail
21 percent for web access
40-44 – 44 percent for voicemail, 31 percent for email and 25 percent for web access.

Future:
Data services
Content
M commerce
Voice portals
IVR/telematics
Streaming, broadband wireless EMBLAZE
Unified messaging
Fixed wireless

wASP –wireless application service provider
Advantages
A) Applications will remain durable
B) Technology developments taken into account
C) Quality service and effective cost mangement for multi-access services

wASP areas
COMPANY INFO SYSTEMS
Intranets, ERP, DBMS, Web, groupware, CRM, mail, Reporting EIS, Other
EXTERNAL HORIZONTAL CONTENT
dedicated directories, sectorial news, cartography directions, travel, finance
Apps—billing, tracking, supervision, content managing, commerce & more

wASP forecasts—Strategy Analytics, 2/12/2001
75 percent of revenues to flow to largest players –5 or 6 players $3.6 Billion in annual revenues by 2005
4 basic segments a) Commercial content providers/aggregators b) customer facing businesses c) enterprises d) wireless carriers/portals.

wASP Panelists:
George White, SVP, NetbyTel
Yousuf Chowdhary, VP, Wysdom
Steve Lewin, COO, Cyberpixie

NEXT STEPS
4G –2010
Integrate—different modesof wireless form indoor—wireless LANS and Bluetooth to cellular signals, TV, satellite communications
Computer world, telecommunications and audio, video merge.

FOR MORE INFO:
Joyce A. Schwarz, JCOM,
email: [email_address]
310-822-3119
Author: “Cutting the Cord” Guide to Going Wireless, fall, 2001, Macmillan/Que.
JCOM services include: market research, partnerships/alliances, strategy, marketing/PR, competitive analysis etc.

Joyce2001chicago Internet World Powerpoint

by Joyce Schwarz on Jul 26, 2008

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