Future of Women in Film Joyce Schwarz 1998

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Future of Women in Film Joyce Schwarz 1998

  1. 1. WOMEN IN FILM RETREAT PRESENTATION – 1986? Palm Springs or Murietta some spa in California…..Joyce Schwarz,
  2. 2. Opening page <ul><li>If you could wave a magic wand and do anything in the world what would you be doing?? </li></ul><ul><li>(Turn over page) </li></ul>
  3. 3. The ladder to Success is really a tree
  4. 4. THE HIT CHECKLIST <ul><li>Rating you and your project!!!!!! </li></ul><ul><li>Do you have a winning combination? </li></ul><ul><li>A) Project B) Elements C) Time in your life D) The money AND>>>>>>>>> </li></ul>
  5. 5. The ability to BELIEVE! <ul><li>Despite all odds </li></ul><ul><li>IN YOU </li></ul><ul><li>IN WHAT YOU’RE DOING </li></ul><ul><li>And that you can see the “pot of gold” NOW AND AT THE END OF THE RAINBOW. </li></ul>
  6. 6. OR ARE YOU CLIMBING UP A WEEPING WILLOW CRY AND YOU CRY ALONE – especially on the side of the freeway!
  7. 7. What do other people say? <ul><li>How have they “made” it? </li></ul><ul><li>SEE BIBLIOGRAPHY……….. </li></ul>
  8. 8. THE CHECK LIST <ul><li>1) You can visualize </li></ul><ul><li>2) You have a cheering squad </li></ul><ul><li>3) IT IS CONTAGIOUS </li></ul><ul><li>4) You can talk it!!! </li></ul><ul><li>5) More than half-way 5PLUS </li></ul>
  9. 9. The Elements “TO MAKE IT” list <ul><li>THE ONE SHEET </li></ul><ul><li>________________________ </li></ul><ul><li>The Drop Dead Wonderful Project </li></ul><ul><li>Buy Me – </li></ul><ul><li>Here’s Why </li></ul><ul><li>Who you are and why I NEED YOU …..and your project……… </li></ul><ul><li>____________________________________ </li></ul>
  10. 10. YOUR CHEERING SQUAD <ul><li>50 people you want to work with the rest of your life! </li></ul><ul><li>Mailing list – 100 names to start– 2000 plus….. </li></ul><ul><li>THEY WOULD TAKE </li></ul><ul><li>YOUR CALL…. </li></ul><ul><li>Support system.. </li></ul>
  11. 11. THE ABILITY TO TALK IT
  12. 12. WHO TO TALK TO <ul><li>YOU </li></ul><ul><li>THOSE WHO LOVE YOU!!!!!! </li></ul><ul><li>YOUR AGENT </li></ul><ul><li>THOSE YOU PAY a) lawyer b) accountant c) your hairstylist d) your publicist e) your partner/staff/intern </li></ul><ul><li>INTERN– everyone can afford an intern…. </li></ul>
  13. 13. IT’S SPECIAL – WHY??? <ul><li>It’s in the news!!!!! </li></ul><ul><li>TIMELY – anniversary/ something similar/celebration </li></ul><ul><li>OUT OF SYNC – totally different– for every trend there is a “counter-trend” </li></ul><ul><li>PASSION……….. </li></ul><ul><li>YOU CAN SEE THE RAINBOW </li></ul><ul><li>YOU TURN IT INTO AN “A” ----------- </li></ul>
  14. 14. “ INCH BY ……ing INCH” Oliver Stone F to A
  15. 15. When all else fails….. <ul><li>Get out of town………OPTIONS> </li></ul><ul><li>Sundance…..Broadway……Madison Avenue…….hometown USA…… </li></ul>
  16. 16. JUST DO IT!!!!!!!!! <ul><li>1) MAKE A TRAILER </li></ul><ul><li>2) EDIT 5 minutes….. </li></ul><ul><li>3) Buy 2 parts of the person’s life – or just one….. </li></ul><ul><li>4) Start in another form/medium – a) book b) play c) Video/Super8 (DigitalVideo) d) Documentary </li></ul>
  17. 17. THINK BIGGER not smaller.. <ul><li>F. Scott Fitzgerald short stories versus – writing your own script? </li></ul><ul><li>Top executive producer– Robert Townsend, Spike Lee, Oliver Stone…. </li></ul><ul><li>From short film to mini-series….. </li></ul>
  18. 18. STUCK? Leapfrog ahead
  19. 19. FIND ANOTHER PROJECT…. <ul><li>Mike Nichols– unless you have 7 projects you’re not a producer…..tale of Beverly Hills Hotel – phone booths….no office….limousine….and secretary….no office…..keep the maid!………. </li></ul>
  20. 20. There is always another fish to fry /or duck to shoot
  21. 21. PR/MARKETING TOOL KIT <ul><li>1) Press kit 2) Biography (not a resume) </li></ul><ul><li>3) ONE SHEET 4) DEMO/video/digital </li></ul><ul><li>5) Black and white photos/JPEGS </li></ul><ul><li>6) THE ABILITY TO TALK IT……… </li></ul>
  22. 22. The MONEY TREE……. <ul><li>Dollars and sense……cents? …..digital makes all things possible </li></ul><ul><li>A) online press kit B) ZIG ZAG CLUB </li></ul><ul><li>C) Endorsements/comments D) Interviews on camera….DO THE DVD extras first…….. </li></ul>
  23. 23. How to learn to talk it <ul><li>1) Fake it until you “get it” </li></ul><ul><li>2) COPY COPY COPY </li></ul><ul><li>3) Career consultant/image consultant </li></ul><ul><li>4) PR advisor 5) Agent 6) Lawyer </li></ul><ul><li>7) Support group 8) Cheering section </li></ul><ul><li>9) Mailing list 10) What other people say – only the good stuff…. </li></ul>
  24. 24. And if it/you still won’t sell <ul><li>Make LEMONADE if you’ve got a Lemon –or they say you do. </li></ul><ul><li>1) RENAME IT 2) NEW GENRE 3) Short versus long 4) Long versus short 5) Book versus film 6) THINK BIGGER 7) SEND FLOWERS 8) GET A BUTLER TO SERVE IT IN A SILVER PITCHER….. </li></ul>
  25. 25. CORNED BEEF PERSUASION <ul><li>1) Send flowers/truffles/home-made candy, cookies etc. </li></ul><ul><li>2) Take a man a flower/woman some baseball tickets </li></ul><ul><li>3) Sit out by the pool of the Beverly Hills or Peninsula Hotel. 4) Go on vacation – Hilton Head, Club Med, Tahiti or your home-town. 5) Go to church/synagogue (pray & play) </li></ul><ul><li>6) Think back to another time in your life – and other people 7) Exercise/eat healthy </li></ul>
  26. 26. HOW TO MEET PEOPLE <ul><li>Scrape up $100 and go to the fanciest benefit in town – or at least the cocktail party. </li></ul><ul><li>Go to trade organization events </li></ul><ul><li>Go to book signings/readings </li></ul><ul><li>Randomly call 5 people – VIP’s </li></ul><ul><li>Email 20 people </li></ul><ul><li>SWITCH SIDES……… </li></ul>
  27. 27. Switch sides????? <ul><li>If you’re a writer try directing… </li></ul><ul><li>If you’re a director – try acting… </li></ul><ul><li>If you’re a producer– try writing or interview others to PITCH FOR YOU – lots of great people on the bench/beach… </li></ul>
  28. 28. MOST INNOVATIVE IDEAS? <ul><li>1) Go NON-PROFIT </li></ul><ul><li>2) College campus/director’s portfolio </li></ul><ul><li>3) Community outreach – SOUTH CENTRAL </li></ul><ul><li>4) Make a documentary or video </li></ul><ul><li>5) Get up the website /stream previews </li></ul><ul><li>6) Do a travelogue 7) Storyboards </li></ul>
  29. 29. NO MONEY NEEDED <ul><li>1) Storyboards– get artist from UCLA/AFI/Art Center </li></ul><ul><li>2) Do a business plan </li></ul><ul><li>3) Cast on paper/cast in-person </li></ul><ul><li>4) Trade/barter skills/costume design/sketches </li></ul><ul><li>5) Research 6) Talk to the “family” 7) Hate or love– go to someone…. </li></ul>
  30. 30. <ul><li>Joyce Schwarz </li></ul><ul><li>213- 467-2446 </li></ul>

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