14004 Palawan Way, Ph 6Marina Del Rey, CA 90292310-822-3119, 310-822-6139 faxjoycecom@aol.com        Resume: Joyce A. Schw...
companies, technology leaders, consumer packaged goods firms and leaders in such arenas asfinance, retail, tourism etc.Add...
Aluminum, Aloha Airlines, Continental Airlines, State of Hawaii, State of Alaska, Fiji TravelCommission, Australia Trade C...
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Joyce Schwarz, 2011 Resume Business Development, Marketing, Branding


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Joyce Schwarz Resume, 2011: Business Development, Digital Media Leader, Marketing, Branding, Bestselling Author & Speaker.

For more information, contact: joyceschwarz@gmail.com or 310-822-3119. ]

Joyce is located in Los Angeles (Marina Del Rey) but she works with clients all over the globe -- from Israel to Japan and is open to relocate for projects or an extraordinary opportunity !

She blogs at www.hollywood2020.net (3/4 million page views and more than 1800 posts.

Connect at: www.linkedin.com/in/joyceschwarz
Follow @joycecom on twitter.com

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Joyce Schwarz, 2011 Resume Business Development, Marketing, Branding

  1. 1. 14004 Palawan Way, Ph 6Marina Del Rey, CA 90292310-822-3119, 310-822-6139 faxjoycecom@aol.com Resume: Joyce A. Schwarz Joyce Schwarz Summary of Expertise: Award winning senior branding, marketing, promotion and emerging media and technology expert, author, and speaker as seen in Wall Street Journal, Fox Business News, FOX TV, E Entertainment TV and at such major conferences as CES (Consumer Electronics Show, Digital Hollywood and chair Paris France Internet/ITV and Show Biz Expo (keynote) INDUSTRY LEADER DIGITAL MEDIA AND INTERACTIVE|: Corporate and major advertising agency and Fortune 500 brand expertise: Joyce is an internationally recognized business development pro with 20 plus years ad/marketing agency VP level executive including Foote Cone & Ogilvy. Keynote speaker and moderator at major conferences including Consumer Electronics Show (CES), Adtech. Digital Hollywood, NATPE, and chair Paris France Internet ITV Conference. Joyce has worked and led the digital media and interactive industry since 1990 as an speaker, conference organizer. Author and columnist. She conducted the first workshops on digital media for the California Film Commission, DGA, WGA, Women in Film and dozens of corporate trade shows from 1992 on. CEO and other C-LEVEL GOLDEN ROLODEX: Superb CEO Level client relationships and marketing, branding and public relations regionally and nationally for such major brands as AT&T, Qualcomm, Leap Wireless , Clairol, emusic.com, Intel & entertainment networks and studios. START-UP JUMP STARTS AND LAUNCHES: Strong record of more than 75 new product launches telecom, unified messaging & emerging tech/media ranging from e music to Primesense.com (complete list on request). BUSINESS DEVELOPMENT: Schwarz offers proven new business acquisition and current client acquisition experience totaling more than $200 million for agencies and clients in the areas of packaged goods, travel & tourism, technology, emerging entertainment, media and financial services. She averages 75 meetings per year that she sets up for her clients with Fortune 1000
  2. 2. companies, technology leaders, consumer packaged goods firms and leaders in such arenas asfinance, retail, tourism etc.Additional Skills Overview: *brand strategy *market research analysis *public relationsleadership, *regional and national product launches *personnel management and team buildingin multiple offices/divisions *new business proposal research, creation and presentations *mediaplanning for electronic, print and interactive media *speaker and moderator at industry tradeconferences and conventions internationallySkill set includes:Joyce Schwarz, draft resume info graphic, prepared 5/20/11● TEAM MANAGEMENT: More than a decade of experience leading, managing and motivating teams of up to 200 at PR & ad agencies and in-house marketing and business development departments.● INNOVATIVE STAFF TRAINING AND RETENTION: Outstanding ability to support and promote innovative training and staff retention. Named Boss of the Year by the American Business Women’s Assn. Supervise account teams; ensure consistently superb work product and workflow project management.● BUDGET MANAGEMENT: Handle resources (staffing, budget, etc.) and multiple client accounts effectively and efficiently responsible for budgets ranging up to $100M. Strong experience managing and advising CEO and management level for technology clients with extensive new product roll-outs, go-to- market strategy in the Media, Internet, Telecom and Mobile Device arena.● GOLDEN ROLODEX AND SOCIAL MEDIA EXPERTISE: More than 20,000 personal (Joyce has met) contacts in technology, media, marketing and promotion. In-depth knowledge of technology and mainstream media relations and extensive VIP media relationships Recognized expert in public relations and marketing. Social media expert with more than 75,000 professional contacts on LinkedIn, Twitter, Facebook, Blog and professional newsletter.● AWARD WINNING AUTHOR AND BUSINESS BLOGGER AND COLUMNIST: and trade article writer for such publications as Business2.0, I Media, AOL Business, LA TIMES, Wall Street Journal, NY Times and more. Five books published by major publishing firms including Pearson Publishing, Harcourt Brace, Harper Collins and Career Press. 200 published articles, columns and presentations on new media, wireless, emerging tech and the future of the workplace. Joyce’s blog www.hollywood2020.net has more than ¾ million page views (750,000+) and 2100 posts.● Hands-on management strategy. Recognized senior counsel advisor to clients, including earned designation as APR (similar to a CPA for Public Relations) from trade organization PRSA. Identify, recommend, and implement additional marketing, business development and branding initiatives in line with clients’ business goalsAdditional Skills Overview: *brand strategy *market research analysis *public relations leadership,*regional and national product launches *personnel management and team building in multiple offices/divisions*new business proposal research, creation and presentations *media planning for electronic, print and interactivemedia *speaker and moderator at industry trade conferences and conventions internationally.
  3. 3. Record of Success:CONSULTANT, MARKETING, BUSINESS DEVELOPMENT PR: JCOM, EMERGINGENTERTAINMENT AND TECHNOLOGY, www.joycecom.com, Marina Del Rey, Ca:2003-Present:Retainer-based consulting for funded start-ups and Fortune 1000 companies in the emergingentertainment and emerging technology arena. Clients include: Aico VOIP, BABY GENIUS(children’s entertainment/education products), American Brands (distributor film & video), PrivateNetwork (Prepaid Point of Sale Payment Systems), Sanrio, Korean Telecom and various Japaneseresearch and development projects. Services include: content development, management consulting,customer acquisition, business development, partnerships & alliances and more.CHIEF STRATEGIC OFFICER: Mayday Interactive Advertising & Marketing, SantaMonica, California – 1999 to 2003Boutique marketing, branding and PR agency for nationally recognized clients including: Sanrio(HELLO KITTY), ETV Hollywood (broadband network), CETV (Career Television Network),Eduville Publishing, Rpost, Sureclix, Swatch, Macy’s, UNICEF & more. Responsibility includes:new business development-$50,000 per month average new business acquisition fees, brandingand strategic planning proposals and presentations in Los Angeles, Chicago, Las Vegas, Tokyo andSydney, Australia. More than 60 published columns on advertising, marketing and emerging mediafor digitrends.net and other trade publications including TV WEEK. Speaker & moderator at morethan 50 major industry trade groups ranging from NAB, to CES, to Digital Hollywood. Strong recordof setting up partnerships, alliances and sponsorships with more than 150 major corporations andbrands for our clients (record available upon request).EXECUTIVE VICE PRESIDENT: Promote Branding, Marketing & Promotional Agency,Motown Building, Hollywood, California, 1996-1999.International agency serving the consumer packaged goods, music and entertainment industrieswith a broad range of integrated marketing services including branding, promotions, new productlaunches, special events and emerging media (Internet & Interactive). Clients include: Disney, NewLine, Weinerschnitzel, Johnson & Johnson Accuvue, DARE, MADD, California Film Commission,International Documentary Association, Sundance Institute Producer’s Program, General Foods(new product launches), THE NEW HOME SHOW (PBS launch 200 markets), Philips Electronics &more. Chairman and organizer Paris, France, Internet/ITV conference. Speaker/moderator: InternetWorld, CES, VSDA and ITV New York. Media creation in electronic, print and interactive areas.PRODUCER AND PARTNER, Highland Entertainment, 953 North Highland, Hollywood,California (1986 – 1996). Branding, marketing and media production and outsource servicesfor Hollywood networks, studios, independent production companies and regional and nationaladvertising, public relations and marketing agencies. Event production (more than 100 events rangingfrom IDA Film Festival to MADD Calendar Launch to film premieres and wrap parties. Conferencedevelopment and organizing ranging from trade show booth development to presentations for suchmajor conferences as Comdex, NATPE, CES and PMA. Collateral development and creation andCD ROM and multimedia creation for clients ranging from The Getty Museum to Disney. Boardmember, Women in Film, Women in New Technology, TV Academy Activities Committee Chairand Mayor’s Commission on the Status of Women. Work for hire/outsourcing for more than 10 otheragencies in the Los Angeles area and nationally. Emerging media work for AOL, Prodigy & otheronline services ranging from Hollywood Network to Match.com.Vice President, New Business Development, Ogilvy, and Honolulu, Hawaii. Number three inagency division with more than $150 million in billing. Responsible for new business development,creation and supervision of staff of 55 employees in the areas of market research, media, creativeservices, public relations, promotions and economic development. Clients included such majornames as: Sunkist, Sheraton Hotels (34 properties Hawaii, Asia), Revlon (Hawaii/Japan), Reynolds
  4. 4. Aluminum, Aloha Airlines, Continental Airlines, State of Hawaii, State of Alaska, Fiji TravelCommission, Australia Trade Commission and Apple Computers. Executive Director, BusinessCommunications Council, National Director, Visitor Industry Education Council, Board Member,Chamber of Commerce & other community, trade activity relations. Significant achievement:creation, organizing and supervising team for $40 million dollar co-op marketing program ISLANDSOF ALOHA featuring such major brands as Bank of Hawaii, United Airlines, Sheraton Hotels, FordMotor Co., Revlon and Bloomingdale’s and Vogue Magazine. Cross-platform program in electronic,print and point of sale at more than 900 retail outlets nationally.Account Supervisor, Business Development Manager, Foote Cone & Belding, San Francisco.Advertising, marketing, market research and retail promotions for such major brands as: Levis,Clairol, Campbell’s, AT&T, PacBell and Armour Dial. Organized business development teams,extensive proposal writing and presentation and ghostwriting presentations and speeches for topagency execs regionally and nationally. New product launches for Armour Dial, Clorox (food productdivision) Kraft (Capri Sun) & more. Consumer Focus Group studies, analysis and supermarket andshopping mall intercept studies for major national brands. Numerous awards including Time-LifeCitation for Direct Response, ABWA Boss of the Year and Outstanding Young Woman in Americanomination. Increased new business 27 percent in the first year of employment.EDUCATION:Bachelor of Science, Ohio UniversityMBA Studies, University of San FranciscoMasters Degree in Film: University of Southern California, 1984Certified Business Counselor (CBC, Business broker for: buying and selling business)APR (Accredited Public Relations Consultant) PRSAPUBLICATIONS:(list available upon request) includes more than 100 articles and columns forsuch trade publications as TV WEEK, digitrends.net, FILM & VIDEO magazine, SAM (Sales& Marketing Magazine) and others. Five published books – Harcourt Brace Publishing, Que/Macmillan and Career Press. Technical and Trade Papers presented at AdTech, NAB, CES, VSDAand more on New Millennium Marketing, Integrated Communications and Emerging Media andTechnology.MEDIA INTERVIEWS: More than 50 media interviews on NBC, PBS, National Public Radio,Family Computing, LOS ANGELES TIMES, LOS ANGELES DAILY NEWS, DENVER POST, SANFRANCISCO EXAMINER, MONEY MAGAZINE and WALL STREET JOURNAL.