JCOM Business Development Capability Presentation
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JCOM Business Development Capability Presentation



Looking to launch a new business or technology? Joyce Schwarz, author, speaker and business development and marketing expert provides a triple play of services including:1) Biz Dev 2) PR/Positioning ...

Looking to launch a new business or technology? Joyce Schwarz, author, speaker and business development and marketing expert provides a triple play of services including:1) Biz Dev 2) PR/Positioning and 3) Product Launch Strategy & Implementation.

Proven expertise with more than 50 major brands ranging from Philips to AT&T to Revlon

Advisor to 75 venture funded start-ups ranging from emusic.com to primesense.com

Major corporate and ad agency experience ranging from Hearst Corp to AT&T to Foote Cone and Ogilvy (OMD).

Fopr more info: joyceschwarz@gmail.com, 310-822-3119, www.joycecom.com



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JCOM Business Development Capability Presentation Presentation Transcript

  • 1. JCOM Business Development & Venture Catalyst Business Development Launch Campaigns Pre-launch Strategy Partnerships, Co-ventures, Investment
  • 2. JCOM Services
    • New product/company launches
    • Alliances, sponsorships, partnerships
    • Venture finance catalyst
    • Co-ventures
    • Pre-launch strategy
    • Path to monetization
    • Business development meetings
  • 3. New Media Client Experience
    • AT&T, Philips, Hasbro, Hollywood Net
    • ITC France, France Telecom, Iridium
    • NAB, Pacific Rim Group, Digital LA
    • Motorola, Webchoice TV, TVI, NTT
    • DISC Corp, PacBell, ASD Systems
    • Qualcomm, Apple, AOL & more than 75 venture funded firm launches…..
  • 4. Verticals Experience
    • Ad Agencies & interactive agencies and developers ranging from Foote Cone & Belding, to OMD, to Chiat Day to Razorfish, to J Walter Thompson Tourism & Travel : Sheraton, American Airlines, Continental Airlines, Harrahs, Travelocity, Site 59, Tourism promo for states of California, Hawaii, Alaska, Colorado and governments of Mexico, Micronesia, Brazil
    • Food and Packaged goods : Clorox, Foster Farms, Armour Dial, Almond Advisory Board, California Fisheries, Sunkist, Campbells .,
    • Magazine and Book Publishers : Hearst Corp, Conde Nast, Harper Collins, Harcourt Brace, Pearson Publishing & more.
    • ECO & Cause Related Marketing: Eco-Luxury brand launch, Missing Kids on Milk Carton launch, MADD, DARE program
    • Emerging media & Entertainment : Fox Corp, Disney, Capital Records, AOL, Microsoft, Sun, Cisco, Intel, Kodak, Pentax, CBS, NBC, ABC, Paramount & more
  • 5. Background JCOM/Joyce Schwarz
    • More than 20 years experience in Advertising and interactive media including: Top exec posts Foote Cone & Ogilvy
    • 75 venture funded launches for new media companies & products
    • Corporate advisory for major new media divisions of Hasbro, Kodak, Intel, Philips, Harrahs, eBay & more.
    • Author – of some of the earliest books on new media & multimedia (5 books) including the NAB Multimedia 2000
    • Columnist and analyst – more than 200 published articles on content, advertising and content monetization online and offline Business 2.0, LA TIMES, imediaconnection.com (25,000 ad agencies), Digitrends.net & syndicated articles for ZD Net and CNET etc.
    • Proven new business development expertise – set up more than 100 meetings for clients in 2007 alone.
  • 6. Sample meetings 2007/2008
    • Joyce personally set up more than 100 high level meetings for her clients during 2007-2008 with such major firms as:
    • Fox Corp, Paramount, Creative Labs, Logitech, Intel, Dell, Nintendo, Adobe, Microsoft, Disney, eBay, Amazon.com, Travelocity, Hearst Corp., Harper Collins, EMI.
    • More than 25 ad agency and interactive agency meetings including TBWA Chiat Day, Avenue A Razorfish, OMD etc.
  • 7. Start-ups –sample clients
    • Emusic.com – one of the first online music companies – still exists.
    • Esaya.com – creators of MSN data migration software.
    • Primesense.com – Gemini Israel funded emerging games platform creation.
    • Advisory work for more than 50 start-ups and VC firms including Gemini Israel,Blue Run Ventures & more.
  • 8. JCOM areas of expertise
    • Internet/Ecommerce
    • Ad/PR agencies
    • Tourism/Travel
    • Ebusiness & B2B
    • Packaged goods
    • Fashion/beauty
    • Consulting Firms
    • Venture capital, investment banks
    • Finance & banking
    • Real estate
    • Trade Organizations
    • Education/nonprofits
    • Consumer electronics
  • 9. Start-up experience
    • Wireless
    • ITV (interactive TV)
    • Digital Video
    • B2B (infrastructure)
    • Advertising enablers/tech
    • Asset management
    • Content management
    • Content development
    • Multimedia management
    • Entertainment
    • Travel
    • Games
    • Consumer goods
    • Virtual Worlds
    • Children/family
    • Hollywood
    • Sports & more
  • 10. Launch Company/Technology
    • JCOM can work with you and your technology to help you launch it:
    • A) In the U.S.
    • B) In vertical industries
    • D)Proof of concept, and beta tests
    • Co-ventures
    • 1) Design a launch plan including:
    • A) How to position you.
    • B) Board of directors/VIP names to support your product/service
    • C) Potential company to license and/or fund your technology
  • 11. US Introductions
    • Set up trials/beta tests with you.
    • Set up high level intros & one to one meetings with MAJOR technology firms such as IBM, Sun, Fujitsu, Verisign, Hewlett Packard, EDI etc.
    • Work with you to set up business plan/model and exit strategy.
    • Design strategic plan for you/your technology including:
    • A) Possible funding scenarios i.e.
    • licensing
    • partnerships,
    • Corporate venture investment
    • Private venture funding
    • Consortium funding
  • 12. JCOM Fee Schedule
    • Monthly retainer fee – ranges from $5,000
    • Based on number of hours Retainer based on $250 per hour
    • 20 hours for $5,000 minimum (payable in advance monthly)
    • Month to month– based on 3 month project.
    • What you get for your fee:
    • 1) Strategic biz dev & pre-launch plan
    • 2) High level introductions and meetings set up by JCOM
    • 3) Presentation advice for meetings (i.e. power points/etc)
    • 4) Strategy coaching prior to meetings
  • 13. JCOM Additional Services include:
    • Attendance at meetings
    • Presentations at meetings
    • Trade show representation
    • High level press/VIP interviews/briefings
    • Competitive analysis
    • Scenario modeling (paths to profitability)
    • Industry analysis
    • Partner analysis
    • Industry briefings
    • Who’s Who analysis (background on VIP’s) and other technologies that could be partners
    • Negotiation support
  • 14. How you can hire us
    • Retainer based programs
    • Specialized start-up plans/prices beginning at $5000 per month retainer.
    • How it works:
    • JCOM develops scope of work based on projected needs for your firm’s US launch and then we divide that by 3 months. You approve scope of work/add/change. You send check for first month. We begin.
    • Weekly reports, monthly recaps
  • 15. As seen in the NEWS
    • When the press wants an expert they turn to Joyce Schwarz and her team—you should too!
    • As seen in TIME,
    • SAM (sales and marketing magazine)
    • LA Times
    • Wall St. Journal
    • Interactive Week
    • Adweek
    • Toronto Globe & Mail etc.
  • 16. Sample meetings set
    • More than 300 client meetings set with partners/prospects
    • including:
    • Real Networks, Packet Video, Comedy Central, AOL, MSN, Universal Studios,
    • Disney, AT&T, Nokia,IBM, LA Times, TIME magazine, MSNBC, ZD Net, Governors, senators, consulates,
    • Panasonic, Sony, and many more…..
  • 17. Our team……………………..
    • Joyce A. Schwarz, 20 years experience, advertising, marketing and emerging technology. Ad agency exec for Foote Cone & Belding and other major agencies. More than 100 new product launches for Clairol, Sheraton, Armour Dial and more.
    • Guided more than $500 million in company/product launch programs.
    • Raised more than $200 million in sponsorship
    • Launched 100 new companies
  • 18. Team designed for you ….
    • Top biz dev experts
    • PR and publicity pros
    • Ecommerce gurus
    • B2B Veterans
    • Proven sponsorship sales personnel
    • Art/graphics/web design
    • Broadband creation
    • Commercials and infomercial creation
    • Directors/producers
    • Sales Pros on demand
    • Trade Show designs
    • Event Organizers
  • 19. Next steps– call us today!
    • Joyce Schwarz, JCOM
    • LA: 14004 Palawan Way PH 6, Marina, Del Rey, CA 90292, 310-822-3119
    • URL: www.joycecom.com , email: joycecom@aol.com