• Save
HOW TO BREAK INTO HOLLYWOOD Joyce Schwarz
Upcoming SlideShare
Loading in...5
×
 

HOW TO BREAK INTO HOLLYWOOD Joyce Schwarz

on

  • 1,033 views

 

Statistics

Views

Total Views
1,033
Views on SlideShare
1,033
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

HOW TO BREAK INTO HOLLYWOOD Joyce Schwarz HOW TO BREAK INTO HOLLYWOOD Joyce Schwarz Presentation Transcript

  • HOW TO BREAK INTO THE NEW HOLLYWOOD LEARNING ANNEX Hay House Book 1995
  • Where is the new Hollywood?
    • Convergence of Five Industries 1) Film 2) Music 3) Television(and consumer electronics 4) Books/Publishing
    • 5) Software/games/multimedia
  • BY THE YEAR 2000
    • Telecommunications $1.2 Trillion
    • The Media $1.3 Trillion
    • Consumer Electronics and computers $1 Trillion
    • =$3.5 Trillion US GNP- $6 Trillion
  • DREAMWORKS – new studio
    • Economic Impact Projections of what the establishment of DREAMWORKS –new studio will have on the Los Angeles economy – how the new Hollywood is having an impact:
    • *Larry Kimball, UCLA Business Forecasting
  • Direct Impact on Economy
    • Revenue 1996 1998 2004
    • $293.2 $1.2 $3.2
    • Wages $205.2 $856.5 $2.2
    • Jobs $2.100 $7.70 $14.3
  • 1994 Entertainment Industry figures
    • *Source MAST
    • A) Movie Admissions $5.6 B
    • B) Home Video sales $4.52B, Rentals $9.59B
    • Music $9.69B retail Books $8.13B
    • Consumer Software $10.73B
    • Videogames $5.56B $14B (including arcades) not included is LBE (location based entertainment ie amusement parks etc and online entertainment).
  • MULTIMEDIA according to IMA
    • $5.163 Billion
    • Applications
    • *Cable TV *Consumer Electronics
    • *Home computing and education *Business development *Enterprise-wide computing
    • *Telecommunications
  • 5 Primary Categories of Multimedia
    • 11) Multimedia Platform/system and player manufacturers ($1.844 Billion (excludes most videogame platforms/devices)
    • 2) Application/authoring software and tools vendor revenues $556 Million
    • 3) 1994 Retail multimedia sales $350 million
    • 4) Infrastructure Providers – Interactive TV (1994) $94 million
    • 5) Custom produers – in –house development/consultants
  • Drill down on some specific areas of potential growth
    • PC Based videoconferencing is at $300 million (194) Video services is $133 million Dataquest Source
    • Training 33 percent of the $2.01 billion , Business 20 percent Kiosks 18 percent
  • Independent Film 1994 figures
    • PULP FICTION $100 million gross
    • SEX LIES AND VIDEOTAPE $25 million
    • More than $100 million gross include:
    • TEENAGE MUTANT NINJA TURTLES” “THE MASK” “DUMB AND DUMBER”
  • Filmmaking costs studio vs independent (1994)
    • Studio films $14 million average per film
    • $25 million to $30 million for blockbusters
    • Independents $3 million vs
    • Studiod make $50 million to lose $30 million
  • Marketing your Independent film
    • Marketing and Distribution – your keys to the future
    • FILM FESTIVALS – the key to learning the market, getting buzz and selling your project:
    • A) Sundance – January, B) American Film Market (Feb), IFFM (independent feature market – August), Cannes ,Telluride
  • Independent Filmmaking Resources
    • 1) IFP -- independent feature project -- $85. To jon
    • 2) AFM (American Film Marketing Assn)
    • 3) IFP Market (New York – August)
    • 4) The Academy of Motion Picture Arts & science Library (Wilshire Blvd)
    • Books – The Hollywood Creative Directory, The Hollywood Reporter Blubook
  • Bookstores in Hollywood
    • Samuel French Bookstore (Sunset and Studio City (Ventura Boulevard)
    • Larry Edmunds Bookstore (Hollywood –Hollywood Boulevard)
  • TRENDS 1994-2000
    • 1) RISE OF THE INFOMERCIAL/Home shopping
    • A) Spot TV – 36 percent of all purchases – infomercial – 40 percent from sponsored programs
    • B) Home Shopping 15 percent of all TV purchases
  • Products sold on these mediums
    • C) Products sold on these mediums
    • 1) Spot TV – music or video (oldies etc) 48 percent 2) Infomercial – health and beauty aids = 34 percent , Exercise equipment 27.7 percent, kitchen appliances 26 percent
    • 3) Home Shopping – cookware= 23 percent , jewelry = 41 percent , HB = 14 percent and Appliances = 22 percent
  • TOP INFOMERCIALS EVER
    • 1) Hip and thigh machine – USA Direct
    • 2) Pyschic Friends – Inphomation
    • 3) Powerwalk Plus – National Media
    • 4) Fitness Trend– Fonda’s Health & Fitness
    • 5) EZ Map – American Four
    • 6) Duralube II – The Media Group – source Greensheet 1994 & Jordan Whitney
  • Most popular infomercials cont’d
    • 7) Principal Secret – Guthey –Renker
    • 8) Popeil Pasta Maker – Popeil Pasta
    • 9) Smart Mop – Smart Productions
    • 10) Health RiderII – Exerhealth
  • How many times must a person see the spot or infomercial before they buy?
    • 1 st time – 26 percent
    • 2-3 times = 43 percent
    • 4-5 times = 12 percent
    • 6plus – 11 percent
  • Average TV buyer (who buys stuff on TV)
    • Female = 75 percent Male = 25 percnet
    • Caucasion = 85 percent Married= 70 percent
    • Parents of 0-2 kids = 52 percent
    • Professional = 40 percent Homeowner 77%
    • Income= $36- $55 = 24 percent – above 55 = 18 percent
  • Employment in New Media
    • 10 Trends that will revolutionize the workplace
    • 1) Rise of information – driving new products/services/use of film/video
    • 2) New technology
    • 3) Telecommuting
  • Trends continued
    • 4)The emergence of the minority as the majority
    • By 2010 Generation x – the generation born between 1965 to 1985 ) will equal 75 million vs baby boomers 79 million
    • Creation of the new entrepreneur – up to 70 percent of all jobs that will be created between 1994 and 2000 will have some entrepreneurial aspects to them.
    • The Greening of the Workplace – ecological, community etc.
  • More trends
    • Elimination of Ageism – 35.9 percent of the population will be over 45 by the year 2000, 13 percent will be over 65
    • Americans over 65 consumer more than
    • $ 800 billion in goods and services
    • 8) There will be a revolution in education and training
  • Revolution and training
    • More than 60 percent of all adults do some extension courses, 48.l2 billion is budgeted for training by corporations with 100 or more employees.
    • 9) Massive changes in retail selling a) home shopping b) direct in-home systems (interactive cable systems) interactive kiosks, The Internet & online
  • The Global Neighborhood
    • 1 Billion TV sets
    • 30 million on Internet, 4-5 million intenet home users
    • 11) Foreign syndication of US programming = $2.3 billion – Wheel of Fortune $120 M in foreign revenues
  • Multimedia
    • Six industries:
    • 1) Music 2) TV 3) Books 4) Film 5) Software 6) Telephony (watch for big changes) and 7) Internet (watch for massive changes)
  • Multimedia products
    • If you’re interested in ‘going into the new Hollywood and/or Multimedia – look at these areas:
    • 1) Games – Sega, Nintendo alone bring in $6.9 billion – games will RULE
    • 2) Edutainment – education and entertainment/training etc
  • Cinematic experiences – movies and beyond
    • Children’s lots of opportunities for grown and for combo devices/software duos
    • X & R rated – cold be as much as 1/3 of the market
    • Public space – arcades, kiosks, clubs
    • Location Based entertainment (LBE)
  • What is the Ultimate Multimedia
    • MOVIES
    • Columbia Pictures chairman – Marc Canton
    • Marc Canton says ,” in the future you won’t just see the movie, you will interact with it, feel it, play it and ride it”