FUTURE OF WIRELESS: Peek Inside future-tainment by Joyce Schwarz, media futurist, author & consultant JCOM, www.joycecom.com
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FUTURE OF WIRELESS: Peek Inside future-tainment by Joyce Schwarz, media futurist, author & consultant JCOM, www.joycecom.com

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This is chapter 2 of CUTTING THE CORD: Tech TV's Guide to Going Wireless that got cut by the editor because it covered mobile marketing. For the first time ever,I am posting it on Slideshare. Remember ...

This is chapter 2 of CUTTING THE CORD: Tech TV's Guide to Going Wireless that got cut by the editor because it covered mobile marketing. For the first time ever,I am posting it on Slideshare. Remember it was written in 2002 so chances are we are looking at the future today! For more info email: joyceschwarz@gmail.com

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    FUTURE OF WIRELESS: Peek Inside future-tainment by Joyce Schwarz, media futurist, author & consultant JCOM, www.joycecom.com FUTURE OF WIRELESS: Peek Inside future-tainment by Joyce Schwarz, media futurist, author & consultant JCOM, www.joycecom.com Document Transcript

    • A Peek Inside the Wireless World *Chapter 2 from Joyce’sCUTTING THE CORD BOOK) never published (cut for space)written in 2001.Wireless technology promises to unleash the power promisedby the Information Superhighway of the 90s. Its drivingthat energy to the people, as going mobile becomesincreasingly affordable. The realization will be person toperson communication not point to point anywhere 24/7/365Not so long ago, you could spot the big-shots who had carphones by the boomerang-shaped antennas on their trunks.Now gizmos, gadgets, and appliances galore transport us allinto a mobile millennium, morning, noon, or night.What has this "future-talk" got to do with you? All toooften consumers and businesses just want to cut to thechase and just name the best model and the best place tobuy. They say forget the adjectives and the anecdotes;theyve got places to go and people to see, right? Well,thats why we urge you to stop before you shop. One sizedoesnt fit all when it comes to going mobile. Just likeyou buy your kids shoes a half-size larger, you want aphone with more features so it grows with you.Cutting the cord is a process, not an event. To really gomobile, you need a plan and plenty of perspective on yourcommunications needs for home, office, and travel. Thatswhy were pleased to offer you a peek into the future tosee how the wireless world will weave together to changethe fabric of our lives. How we earn, learn, and livecontinue to change as we connect cordlessly.To Live and Die in CyberspaceTo live and die in cyberspace is both an opportunity and achallenge. The Web gives us access to vast libraries,museums, auctions, and databases globally. But it comeswith a lot of hardware and strings attached namely PC’sand phone lines. As the Internet advances, consumerelectronics manufacturers are joining with Telco giants tocut those umbilical cords and bring the worldwide access tothe mobile arena.Untethered World “Always On.An untethered world thats "always on" offers freedom butdemands responsibility. Our identities, privacy, and sanity
    • might be at risk in a universe that knows who we are, wherewe are, and what were doing.*************************************Pervasive Computing Means EverywhereResearchers at MITs Laboratory for Computer Scienceworking on a project called Oxygen say well soon enter anera of pervasive computing, where the Internet iswirelessly within reach not just from handheld devices butfrom transceivers built into cars and walls and publicspaces. Wi-Fi and low frequency delivery systems will soonproliferate.WIRELESS WORK --- SCI-FACT NOT SCI-FITechno-thrillers such as Blade Runner predict dark, drearyurban nightmares, where cyborgs and cybercops duel to thedeath and the dregs of humanity huddle together in hidingfrom Big Brother.The best way to predict the future is to invent it, saysearly PC pioneer Alan Kay. In the new consumer-centriceconomy, you vote with your cash and credit cards. The moreyou know, the wiser your decision-making is. Youre notjust going mobile, youre starting to create a new life andwork style wirelessly.The Yellow Brick Road to OzThe wireless Oz of instant connection to work, school, andplay appears at an intersection of technology revolutions,including Global telecommunications networks. These feature-rich digital systems are used for delivery of voice, video, and data, paving the way to mobile commerce, on-the-go banking, instant payment services, and more. Ubiquitous Internet This brings the Web and e-mail to airplanes, hotel rooms, and auto dashboards. Built- in wireless modems link laptops, appliances, and TVs together. Yes, youll soon text your microwave to start dinner while youre in your car on the way home. Shopping malls are wirelessly leading the way
    • to swipe-and-go, cashless society. RFID Tags augment tracking and marketing methods. Nanotechnology This leads the way to atomic-scale networks in which computers are no bigger than dust particles. So technology becomes invisible as its embedded in clothes, eyeglasses, seatbacks, and tabletops, and you carry wireless connectivity with you everywhere. Technology will become "invisible" rather than "transparent" – it will be so small you dont see it, but you still cant see through it. Voice recognition This lets you log on with words rather than clicks. Smart devices listen to you, and techno-toys and robots entertain you and do your chores on demand or on schedule using IA (intelligence augmentation).. Smart machines These sport artificial intelligence and learn your preferences. Bots These anticipate your needs and desires as they shop, plan, and organize your busy life, and maybe even become your best pals. Youll control these machines with wireless devices. 3D Internet and virtual reality system This offers sports, travel, games, and shopping simulations (wirelessly) and blurs the line between the bricks and clicks of our offline and online lives. Biomedicine advances These sensors and wireless devices connect patients to doctors 24/7 and physicians to hospitals seamlessly for updated house calls.Disappearing Devices by 2010In the next decade, your phone, portable device, orwearable will unlock more and more wireless wonders. Beyond2010, some futurists believe even the device mightdisappear as the world around us becomes so connected thatwell talk to smart walls, smart cars, and smart screens tocommunicate one-to-one or one-to-many. Biometrics includingretina scans, thumbprints and embedded chips usher in newopportunity for security and marketing systems but at thesame time may threaten personal privacy rights.A Century of Change
    • At the start of the twentieth century, America changed froma rural to an urban economy, and a gap opened between thepublic world of men at work in offices or factories and theprivate world of women at home. Who knew that the telephonewould lead the way to closing that gap? As we ended thetwentieth century, low-cost long distance service, two-waypagers, cell phones, and the Internet became essentialtools to connect working men and women to their families.And the boundaries between work, home, and school began toblur.What will your wireless world be like?Look how going wireless is changing your home, car, office,and childrens school.You wont have to wait a century for this to happen.A Day Inside the Connected Home*** TIP************** Heres a scenario of how wireless technologies will empower you and your family in the connected home of tomorrow. Knowing how powerful wireless will be may, give you a better idea of what your current needs are for a phone, PDA, or home networking system.GOOD MORNING 2010:Your wife wakes you with a kiss on the forehead while thehousehold robotic stands at the doorway bringing STARBUCKSfor-home VIP treatment, the delivery display screen enablesyou to scan the enews &check unified messages (text &video) still snuggled under the covers. You savor your cafélatte being kept at just the right temperature because of aspecial sensor embedded in the cup. Meanwhile the familyPIM blinks at the foot of the bed with a rolling scroll ofdaily reminders and appointment times.****************PIM (Personal Information Manager**********PIM is the acronym for personal information manager, theterm used for software and hardware that keeps yourcalendar, address book, and other reference informationclose. British research service ARC Group projects that theleading PIM will be the number-one mobile application until
    • 2003, after which navigation and location systems will takeover the top spot. Its current top list of mobileapplications includes the following:*email *entertainment, financial services, internetbrowsing, navigation/location * m-commerce and *intranet BZZZZZ U11 scrolls across the screen to a buzzing sound….You have a busy day ahead; your personal messenger isblinking and buzzing, reminding you today’s your 10thanniversary. As your wife, leaves the room to deal with thekids, your shopping bot senses you are alone and pops upwith a marketing-sponsored text suggesting you click toorder flowers NOW, NOW NOW…..Another ping gets your attention. You say yes to the MobileShopping Networks smiling rep offering an up-sell to yourorder and add daily special an upgrade to 24 roses andsame-day delivery for half the usual price. How can she beso cheery at this time of day? Its probably a 7thgeneration avatar but that blond hair looks so real and thevoice sync is so perfect?Less than five minutes have gone by since you woke up, butyour kids are yelling at you through the bedroom mirrorscreen to help them in the kitchen.Ham and Green Eggs on DemandBoth kids want pancakes. A quick request to the cuttingboard screen and the recipe appears instantly. As you flipthe pancakes, you glance at the other wall and see the homesecurity system showing video of the family dog, Chip,chasing your robotic pet, Aibo, into the street. With aflick of the finger you activate the family intercom andorder Aibo and Chip back into the house. Puppy or ‘robo-dog’which one is more trouble?While you eat breakfast, the refrigerators bar-codescanner updates the inventory of whats inside and sendsfood orders to the local grocer, who will deliver them. Thesmart refrigerator also suggests its own menus anddownloads coupons for your favorite products.Smart Fridge/Kitchen-tainment
    • Whirlpool North America is already testing Internet-enabledappliances and will soon start delivering these products toconsumers homes. A proposed community in west Los Angelescalled Playa Vista plans to feature 13,000 homes with such21st Century features as these Web-enabled appliances andbroadband Internet access for full entertainment services.The Whirlpool refrigerator-mounted Web tablet serves as thekitchen-appliance control point, linking oven, dishwasher,and microwave. It has an integrated Web browser that cansearch for recipes and then even program the oven to ensureproper cooking. Families can also use the Web tablet as ahome bulletin board to organize notes and schedules.Whirlpool is not the only manufacturer of these new "smartappliances."Good Wireless Morning to YouWhere are those kids? Breakfast is done, and its time toleave for school and work. You glance at the intercomscreen and see your son is lying on his bed with theAdvanced Video Game Boy in hand. "Dont worry, Dad, Impracticing my French with my pal Jacques in Paris," hesays. Then its "bonjour" into the wearable microphone.Your daughter is searching through her jewelry drawer for abracelet-style computer that matches her T-shirt.Meanwhile, she thumbs messages to pals on her two-way thathas an optional video screen always off in the earlymornings and 24 hours on “BAD HAIR DAYS” –why don’t youremember to do that – especially now that your hair isthinning?TRAFFIC 411 TO THE RESCUEYou glance at the hall monitor which shows heavy traffic onthe freeway, with a tap on the screen, it deliversalternate route recommendations. Say “print” and a map tothe kids’ new school prints out from the networked wallprinter.***Traffic 411 Is Real Now*****Traffic 411.com is a Los Angeles based firm that offeredfull-motion, wireless video traffic reports via PacketVideos technology on the Cassiopeia back in the year2000. The Packet-Video enabled full-motion video
    • construction updates serving the Las Vegas market, mayhave been the first in the country to show videos ofactual helping motorists avoid traffic snarls. been thefirst in the country to show actual intersections underconstruction so drivers could avoid traffic snarls.Finally…. everyone is ready to pile into the car…so youhead to the garage and the car ready, motion-sensitive doorlocks open on your verbal command.Remote greetings & all the songs you want…Darn, you didnt leave a Happy Anniversary message for yourwife, who is already attending a videoconference in thehome office. You could run back upstairs, but yourealready late and its the kids first day at their newschool. Quickly you record an "I Love You" with yourwearable personal messenger and tell the bot to attach herfavorite love song so she can play it after shes out ofher meeting. Good thing you paid that famous songwriter’sarchive its annual copyright fee for unlimited use of thattune –it sure keeps you out of trouble.***Begin STREETBUZZ***WIRELESS IS NOW:Ben Mandel, co-host and producer of PBSs The New HomeShow, says that wireless technology already affects todayshomes. "After all, remember when your remote control wasattached to a long wire that ran between the control padand the TV or VCR?" And he reminds us that our garage dooropeners have long been wireless.Here are some other things to watch for: A remote starter on your car that revs it up while youre still inside A smart defroster that turns on automatically, no scraping required A remote thermostat control to turn on the air conditioner before you walk into the house
    • Beam It Up to MeMost digital homes will have a home gateway featuring acentral PC what the geeks call a server to connect all yourappliances, PCs, Web tablets and maybe your PC/TVs in awireless secure in-home network.Your virtual private network will control all informationand entertainment and serve as your connection to not onlyyour immediate family but also to your friends, office,retailers, and service providers.Personal Family Networks:Watch for a world of personal family networks that evolveand customize to your family profiles, including thefollowing: Electronic learning Safety and security systems Entertainment on demand Networked gaming systems for kids and adults Bill payment, savings, and investment programsYou soon might have your own personal concierge dedicatedto your familys lifestyle. This synthetic character withartificial intelligence may become a very close pal whoknows your familys profiles and updates your systems.***Begin STREETBUZZ***Your Onscreen Virtual AssistantIn the romance novel Keeper of the Heart by Johanna Lindsey(Avon Books), the heroine has a personal android who servesas a protector. She also has an always-on virtual personalassistant. "Martha" is part secretary, part motivationalcoach, part psychologist, and mostly friend. Martha isavailable 24 hours a day via screen.***End STREETBUZZ***What else can a connected wireless home offer you?
    • How close can you come to tomorrow today and re-create theconnected home scenario you just read about? Three homenetworking technologies are already competing.HomeRFHomeRF achieves top data rates of around l.6Mbps (megabitsper second), which works great for carrying audio andrelatively low-quality video. In the interest of neighborlyharmony, HomeRF wireless network connections can berestricted to cover just your home and backyard.The next generation of HomeRF is expected to offer datarates of 10Mbps and support home entertainment, such aswhole house audio (no wires for speakers) and wirelessdistribution of DVD-quality video to monitors around thehouse. Also, it will support roaming. HomeRF 3.0 willfeature data rates as high as 20Mbps.The Home Radio Frequency Working Group (an organizationcomprised of Compaq, Hewlett-Packard, IBM, Intel,Microsoft, and other industry giants) says that HomeRF willmaintain backward compatibility so that newer and olderproducts will work with one another. Wireless Ethernet (802.llb) & beyond……. 802.11b, the current form of wireless Ethernet, offers data rates as high as 11Mbps. The next generation, 802.11a, will reach 20Mbps. The signals can be used to maintain connection while you roam around your house.BluetoothBluetooth technology, lauded as a replacement for cablesthat carry information from one device to another (such asbetween a PDA and a PC using a synchronization cradle),continues to develop. Palm plans to add Bluetooth to itsoperating system next year. Bluetooth promises that youwill get your own personal area network (PAN) and that thedevices will know whether youve carried them into thekitchen and can then download recipes for you. In addition,Bluetooth devices work without going through an accesspoint.Screenshot – www.bluetooth.com
    • ***Begin STREETBUZZ***More than 200 million Bluetooth-enabled devices will besold by 2003 increasing to 670 million by 2005 according tomarket research firm Cahners-in-Stat Group.***End STREETBUZZ******End STREETBUZZ***Home Networking Doesnt Mean WirelessYou can set up a home networking system using power andphone lines. Youll see many devices that promise toconnect your computers, but that doesnt mean they arewireless. If you want to use devices such as notebookcomputers or PDAs, wireless is the way to go.Pulling the plug can be costly, however. As you add new PCsand electronic systems to your house, you can increase yourelectric bill. The connected home does not automaticallymean conservation, although you can apply the technology tosaving energy costs (such as by having it turn down theheater when youre not home). And you wont be able to gototally wireless today; youll still probably need to getsome cables and install new electrical outlets toaccommodate the new hardware.Before you spend a lot of time and money connecting yourhome, consider that installing and learning how to use allthe hardware and software can take time. Costs can also addup quickly when trying to connect your existing home.Broadband access alone costs at least $40 to $100 permonth. Home automation software, service equipment, andinstallation costs can run into the thousands of dollars.You might want to wait until you build your next home totruly go cordless throughout the whole house.If youre not ready to go completely wireless yet, here aretwo other systems you can use to connect your PCs.HomePlug Powerline NetworkingThe HomePlug Powerline Alliance is a group working to turnyour homes electrical wiring into the backbone thatconnects devices for computing, communications, and homeentertainment. HomePlug products could be on store shelvessoon. HomePlug works at speeds as high as 10Mbps, fast
    • enough for streaming audio and video. Plug each PC into awall jack and data races between them through the existingAC wires.In field trials now, HomePlugs technology is in 500 homesworldwide, and specs for powerline networking standards arebeing finalized. Watch for adapters for linking PCs andperipherals for sharing high-speed Internet connections ina powerline-based local area network (LAN). In the future,look for HomePlug appliances with built-in Web browsers andcomputer displays.More than 75 companies make up the HomePlug alliance,including Compaq, Intel, and 3Com.***Begin tip***HomePlug vs HomePNA Dont confuse HomePlug Networking with HomePNA phone line networking. One uses electrical wiring as a basis for home networking, and the other uses telephone wiring.***End tip***.HomePNA Phone Line NetworkingHomePNA is an organization formed by 10 companies (Compaq,IBM, Hewlett-Packard, Intel, Lucent, and AT&T Wirelessamong them) that introduced the first phone line networkingin 1998. Today, HomePNA works at speeds as high as 10Mbps,and the next generation will get rates of 100Mbps.***Begin STREETBUZZ***PAN (Personal Area Network)The ultimate PAN is the human body. MIT Media Labresearcher Tom Zimmerman designed a low-frequency wirelessnetworking technology in the early 90s that passes throughthe body and has a range of about 1 meter. Today, hesfocusing the technology for security purposes in business,industrial, and consumer high-risk areas.***End STREETBUZZ***
    • The majority of HomePNA products already on the market arelow-cost and include add-in cards and USB adapters for PCswhich themselves would cost $30 - $50 and home gatewaysthat distribute high-speed Internet access across multiplecomputers. Ethernet-to-HomePNA adapters also are availablefor about $100. What About Webcams?One of the main benefits of the connected home is safetyand security. Webcams can help you keep an eye on things.In our scenario of the future, Webcams and cameras arebuilt into the house as it is constructed. To simulate thesame scene today, you can get wireless Webcams and camerasand add them to complete your home network.Why use a webcam? Here are some reasons: To keep an eye on your babysitter while youre at work To check that the bird is back in its cage To make sure the storm didnt flood the basement To see whether the blinds were left open or closed To make sure the dog is still in the yardSecurity is certainly a benefit of the new connected home,but while youre retrofitting your current house, you needto take all measures to stop invasions of your familyspersonal privacy (see Chapter 8 for more information). Youdont want hackers gaining access to your home throughWebcams or garage door openers.A Webcam is not big enough to provide security for yourfront door or keep tabs on a sleeping baby. Other cameramonitors are available for those purposes, most of whichoffer access to their views from any screen in the house or Portable Web DevicesYou can carry these devices from house to yard or even tothe office. And all the time youve got the Internet withyou and access to word processing programs orentertainment. A popular form of portable Web device is theHoneywell WebPad, which provides high-speed wirelessconnections to the Internet.
    • ***Begin STREETBUZZ***Home versus Office--- 137 Million Users…Dataquest, a research firm, predicts that by 2003, morethan 137 million users worldwide will split their timebetween a traditional office and a home office.Most people believe they will have different devices athome than in the office. A home device could be a handheldcomputer, a smart wireless phone, or a truly universalremote controller. All those might merge in the future, too.If you get a call on your wireless phone while yourelistening to your MP3 player through your headphones, thesongs will soon pause by themselves and send through thecall so you dont have to pull the phone out of your purse.***End STREETBUZZ***Back to the FutureAs you pull the car out of the garage, the car doorsautomatically lock and the OnStar Virtual Advisor sayshello. Your son John pipes up and asks the service to finda dinner reservations for mom and dad for tonight—knowingyou probably forgot.Virtual Advisor launched in spring 2001 and gives driversaccess to headlines; stock quotes, and sports scores, aswell as a personal concierge service for making restaurantreservations and buying event tickets. Plus, drivers usingVirtual Advisor can receive real-time, location-basedtraffic information thanks to content deals signed withsuch major U.S. traffic systems as Etak and Metro Networks.However, Virtual Advisor prices can be steep for a family.One year of service is included with the cost of thevehicle; renewals cost $199 per year for safety andsecurity and $399 for the premium service. Unless youre inyour car a lot or use it for business, you might not wantto pay $400 for information or concierge services.As you pull away from the house, you see Anna, yourhousekeeper, walking up to the house and open the door forher by telling your home controller "open front door."
    • The OnStar system tells you its going to be cold outsidetoday. The personal concierge then pops up with an offerfor a quick trip to sunny Los Cabos, Mexico because on yourpersonal profile you requested special vacation offersduring fall and winter for warm resorts. Just the thoughtthat the sun is out somewhere makes you happier. Yourdaughter, of course, encourages you to order the trip as ananniversary present and to take the whole family.***Begin Jargon***TELEMATICSTelematics is the term used for two-way communicationstools in the car and has been around since the 90s.According to forecasters UBS Warburg, the business is setto explode and become a $47 billion global market by 2010.***End Jargon***Wearable allowances….You refuse the vacation offer but secretly wish you andyour wife could go perhaps next month it will be possible.You can probably find the offer in your electronic storagesystem and retrieve it later. But better offers might comein by then as the snow starts to pile up in the Midwest.You ask the kids whether they have their lunch money, andboth of them say no they dont like to carry cash anymorebecause cash isnt "cool." So, you arrange with thevirtual; concierge to transfer some electronic cash totheir wearable devices so they can have lunch at school.While youre at it, you add their weekly allowances.***Begin STREETBUZZ***Mobile BankingMobile banking is here already. Bank of America alone hadserved 2.4 million wireless customers via the wireless Webby May 2001. Additionally, Bank of America is in the midstof rolling out wireless offerings in the Dallas/Fort Worthand Baltimore/Washington, D.C. markets and will soon offera national wireless service.***End STREETBUZZ******Begin JARGON***ALERTING:
    • Bank of America offers special services called alerting. Analert can tell you when your stock hits a certain price,when your checking account balance drops below a certainfigure, or that a check has cleared. For most people,banking alerts can eliminate the need to go online to thebanks Web site to determine whether an electronic checkfor gas and electric cleared last night or whether a bigincoming draft from a client cleared. Plus, no more lengthycalls with the banks voice services are necessary withalerts.***End JARGON***BEAMING MESSAGESYou son John is nervous about his first day at school andfears hes going to be late because he was told to show upfor an optional orientation session at 7:30 a.m. You try toexplain what optional is and even begin to look it up inthe car dictionary. He complains, and you relent, dictatinghim a note explaining that you made him late. You transferthat directly to his wearable computer, and hell beam thenote to his teachers WebPad.After the kids are dropped off, you check your officecalendar from the screen on what used to be called theglove compartment. You think, "Did I ever put gloves inthere, anyway?"Its nice that your new car PC connects to your officenetwork. Youre tempted to review your PowerPointpresentation, but it wont work unless the car is stopped asafety feature introduced last year. Instead, you turn onsome soothing CD music and leave another message for yourwife, reminding her about your date. As you do that, yousend her an electronic greeting card because you didntinclude one with the flower delivery.Car PCsMicrosoft is said to be working on developing prototype in-car computing communications and entertainment systemsbased on WinCE for Automotive. Its apparently testing themin a fleet of its own cars, according to MicrosoftsAutomotive Business Unit. One of the prototypes is a car PCthat uses 802.11b technology to become part of a nearbyhome or office computer network just like any other PC inthe LAN.
    • You can learn more about car computers and telematics inChapter 7, "The Web on Wheels: Telematics."***Begin streetbuzz***PC ON WHEELSCars of the future are likely to come equipped or becapable of being upgraded to include the following devices: *MP3 music playback *DVD video playback * Normal radio functions *Navigation systems *Wireless information services Safety and security (to notify 911 automatically) Diagnostics to notify drivers about equipment status***End streetbuzz***What about satellite radio?Telematics systems available today include the following: OnStar From General Motors (www.onstar.com) RESCU From Lincoln Tele Aid From Mercedes (www.mbusa.com) ASSIST From BMW but in Germany only (www.bmw.com)***Begin Tip***Telematics to go… Before buying your next car, check to see whats available in the telematics area as an upgrade or standard issue. You might want to wait for the next model the telematics applications and systems that will be available soon are pretty awesome.***End Tip***CAR CONCIERGEYour car concierge warns you that youre low on gas andtells you that the next gas station is at the corner of 9th
    • and Vine. You vow that your next car will be a hybridelectric/gas car. Didnt that Honda dealer tell you he wentall the way across the country for $78? You remember whengas was $1 per gallon in the good old days.At the station, you get out and send a beam to the premiumpump with your hand controller. You indicate you want $20worth of gas and hope that gets you through the weekend. Asyoure filling up, a coupon on your hand controller offersyou a free mocha cappuccino at the nearby Starbucks buyone, get one free. Mmm, that sounds good, but yourealready late. You tell the coupon to "store" itself forlater retrieval in your personal m-locker; maybe thisafternoon youll take a break and buy one for yourself andyour pal Joe and reminisce about back when you first metyour wife.***Begin STREETBUZZ***SPEED PASS --- transponders transmitting…Mobile speed pass was one of the first devices to allow youto "gas and go." A quick flash to the mobile reader on thepump, and Mobile Oil bills your credit card account andinvoices you monthly. This has become the prototype formany "buy-and-go" systems mobile commerce systems.***End STREETBUZZ***Mobile SpammersAs you store the coffee coupon, an offer is displayed forfree Lotto. You hit Delete because youve been on a losingstreak. Your wife doesnt like getting all these offersbecause she thinks theyre just spam, but youre aCapricorn and like deals. You feel if you opt in to getthese goodies, they are valuable, and heck you do drinkcoffee and play Lotto anyway.About a mile from the office, on a whim, you make a leftturn instead of a right, overriding the car mapping system.You decide that you want to work from home, too, today.Managers at your firm get a choice of two days a week whenthey can work remotely, and youve been in the office allweek so far.AVATAR IS STAR
    • To be truthful, they might not even miss you because yourface will be available to them on your desktop screen. Youswitch on the screen and record a good-morning message foryour personal avatar its almost as good as having a clone.L-Commerce at the MallAs you near the mall, the communicator offers you todaysspecials, including free alterations at your favoritespecialty store. Then, the store manager comes onscreen towish you "Happy Anniversary" and offer you a $50anniversary discount coupon on the purchase of a new sportscoat. How does he know? Your personal profile lists specialdates in your life for which you might need new clotheseach year.This is an example of location commerce (l-commerce), whichis being deployed. Early systems dont need fancy GPSlocators and can work from your roaming position. They canpinpoint your current cell site and make you a target forprovider promotional marketing. Other systems rely on thename of a city; a ZIP code; or the designation of ahighway, a freeway exit, or a geographical feature tolocalize a user.You print out the clothes discount coupon on your car-puterand at the same time order a strawberry mango smoothie forpickup as you head to the mall. Chances are that your mallhas installed new payment systems by now, so youll be ableto just scan and buy things using a bar code and yourelectronic debit system no more credit cards to carryaround.Inside the mall, the large video screens feature dailyspecials at most of the stores. It has been a while sinceyouve been to the mall; most of the time you shop fromyour Mobile Shopping Service. After all, its customized toknow your preferences, offer you deals, and update yourfiles, so you always know the last time you bought shoesand the brand of wine you prefer.M-Commerce Call to ActionThe ubiquity of the telephone and enhanced interfaces forcommerce and special applications will help mobile commerce(m-commerce) evolve quickly.
    • Soon inside malls, merchants will send "calls to action" to pagers and mobile phonecustomers. A must-use-today coupon might go to all those entering a mall. A sign postedat the mall door might read, "By entering this mall, you provide your permission for us tobeam you coupons, specials, and discounts; be assured, your identity is safe and nobeams are sent to children under the age of 18." Is that spam? Many people think it is, butwhen spam becomes useful, it ceases to be a bother and becomes a special deal for you oryour family.Redeeming electronic coupons can be as easy as going to thepoint of sale, calling up the message on the devicedisplay, and showing it to a person or an electronic readerno complex tech is required.Planethopper.comOne company offering deals today is PlanetHopper in NewYork (www.planethopper.com), which offers such dailydigital deals as Tower Records $5-off coupons. All you doto redeem the coupon is turn the corner and flash yourwireless device to the salesperson. Most of these specialsare time based, meaning they must be used in the next eighthours or so.PlanetHopper has deals with General Cinema, AtlanticRecords, and the Tampa Bay Devil Rays baseball team. To getthese types of offers, you dont even have to be on thewireless Web, which is a premium service with most serviceproviders. And you dont need a fancy phone, either. Itssimple and cheap for the consumer. PlanetHopper makes moneyin three ways: *Set-up fees * Monthly subscriptions * Commission fees on anything soldBut the corporate clients of PlanetHopper pay for theservice, not you.***Begin caution***Text Messaging $$$$$ Most of these deals require text messaging, which on many carriers costs an additional $10 or more per month. But, of course, you dont pay for the incoming phone call offer nor your response to it.***End caution***The Brand Finds You: BrandFinder
    • As you walk down the mall, your BrandFinder service pops upon your mobile device. You use it to remind yourself wherethe menswear shop is located. It also notes that thestores new competitor has moved into a building close toyour office. You might check that out next time, but fornow you head to the shop whose manager you like; besides,you have that coupon to redeem right now.BrandFinder is a service of Vicinity Corporation, one ofthe many firms that provide l-commerce (see Figure 2.?). Goto www.vicinity.com to find out more.***End STREETBUZZ***Bricks to Mobile Clicks:BrandFinder uses wireless Internet access technology toenable mobile users to search on a product name or categoryand quickly find the brick-and-mortar stores nearest theircurrent locations that carry the item or provide thedesired service theyre looking for Brandfinder isn’t theonly shopping service available for mobile customers othersinclude go2systems.com, and ipal.com. AT&T’s PocketNetservice can also use mobile comparisons from Barpoint.comwhere you can either search for a product or type in aproduct’s UPC (universal product code).***End tip***MOBILE IMAGING – next generation imaging 2 go…..As you head into the menswear store, you remember just hownice it is to see real clothes, not just the virtualpictures your wife sends you to show you what shed likeyou to buy and wear to work. Speaking of pictures, you askthe manager about his sons graduation, which you sawmentioned in this mornings m-newspaper. Hes pleased toshow you via the wireless picture frame on the counter notjust the graduation picture with the mortarboard, but thewhole graduation, including the party and the new car hebought for his son.3 Way Imaging & More.You start to select a new tie and then realize your wifedoesnt usually like your choices, so you call her in her
    • home office and ask whether she wants to look at the tieyoure thinking of buying. Because you dont want her toknow youre there, you set up a three-way conversation withyou, your wife, and the store manager. The manager displaysthe tie to the stores wireless camera, and no one knowsyou didnt go to the office today.The manager wishes her a happy anniversary, and you knowthat youre busted. She thanks you for the lovely roses andsays how excited she is to be going to Spago tonight.Apparently, the restaurant concierge called to confirm thereservation and asked her to pick a menu in advance.Obviously, your son forgot to mention that dinner should bea surprise when he made the mobile reservation in the car.Oh well, you can almost taste the broiled swordfish andcreamed spinach deluxe, which is the special of the day. Nocoupons for the restaurant, though.***Begin streetbuzz***Bricks Change to ClicksExperts are predicting that around 2005, online purchaseswill reach 10 to 15 percent of total sales in mostcategories, which will wipe out the profit of mostretailers. By 2010, online shopping may grab as much as 31percent of retail sales, percent if you exclude theautomobile and education categories. Imagine the impact onlocal malls, national retailers and mass marketers.***End streetbuzz***Mobile Payment SystemsYou pay for your purchases with your mobile wearablescanner and decide to go to the office after all. Your newdesk is arriving, and you want to make sure its arrangedproperly in the corner area in the large open office space.Of course, cubicles went out long ago, and now one largespace is divided by wireless ‘sound muffling’ systems thatmuffle sounds and provide private ‘cocoon’ sections.You turn on your work-area camera and look at the deskremotely. Real wood, real people, real cash, but no sensereminiscing about the last millennium. Good thing you havea ‘feely’mouse attachment on your tele-puter---it is goodto remember what real wood felt like.
    • VIRTUAL ROMANCE On the way home from the office, you download a mobilebook and listen to How to Keep the Romance Alive. As youlisten to the audio book, your mobile concierge overhearsit and offers to hook you up to a "love doctor" who willgive you personalized tips based on how long youve beenmarried. The romance psychiatrist is available at 2 p.m. Ifyou want to have a session with her, it can be billed toyour m-commerce bill, included with your OnStar invoicesent each month to your home billing system.Love Doc2 Go…"No, pass on the romance doc," you say. Thats all you needfor your wife to see that youve lost the Don Juan movesshe married you for. And how stupid can they be, billingyou at home when you know that kind of thing should go toyour personal m-locker bill? The m-locker bill arrives inyour personal Web tablet and can be opened only with yourthumbprint, using the latest in mobile biometrics..On the Road AgainAs you drive up to the traffic light, your car hits itsauto-brakes. Your mobile communicator buzzes, and you seean alert that says, "Look out your window." There, next toyou is your wife, probably coming home from the sameshopping center you visited earlier. You instant messageher a quick "I love you" and hope that she didnt see youcome to that abrupt stop when your mind was wandering aboutthe love doc.Your wifes voice and image come on the car-puter, and youchuckle as she hums a love song, karaoke style, to the tuneof an old MP3 you both used to download on something calledNapster in college. Whatever happened to that peer-2-peersystem? Guess mobile instant messaging (MIM) replaced it.After the dot.com crash of 2000, you stopped following thetech market and shifted your stocks to biomed.Audio/Video2Go
    • Thinking of biomed, you take a moment to check your stockportfolio; it turns out youre just in time to listen to alive annual report from Dr. Gulav, head of the Russian cellregeneration company you invested in last month. You decidenot to just listen because if you had the video on, you’dhave to pull over into the ‘listening lane’It was so much easier when the video played in the carinstantly, but now, if you dont have someone sitting inthe passenger seat, the video wont play for more than 10seconds because of that car safety legislation. There areways to beat the system, though. Your concierge had aspecial on virtual mobile "passengers" just last week. Butthe things looked like celluloid flour sacks, and if thecybercops catch you with one of them, the fine is high. Atone time, you were able to outwit the passenger seat sensorby taking your old PC out of storage and bringing it homefor decoration in the family den. That thing was so heavy,it was big enough to simulate a passengers weight.UMAIL – Universal mailThat reminds you: Your local congresswoman is fighting toget that law repealed, so you send her a U-mail encouragingher with the fight. The U-mail locates her universally,anywhere she is. Because youre a donor to her campaigns,shell probably retrieve it immediately and get back toyou. You use U-mail only to impress someone because mostpeople communicate via instant messenger systems nowadays,and if youre not on a persons profile list, you dont getaccess. Its worse than the old days of caller ID but withbetter security.As you head down your street, you think that maybe theroses arent enough of a gift, after all, it is your tenthanniversary. How about something more personal? Your thumbautomatically hits a button that brings you to a version ofyour family home page on the mobile Web.You and your wife had a personal home page you built incollege together. Is it still up on the old WWW? Youconnect to the Web wirelessly and see the page, lookingvery outdated now. But it does feature a photo of you andyour wife on your first date.Holographic imaging:
    • If you only remembered how to do a screengrab from the oldInternet. Your son is savvy about that type of retro-Webstuff, so you instantly message him. His face comes up onthe car-puter screen for the requisite 10-second maximum,and you ask him to download the photo for you and to pleaseprint holographically so it will be preserved forever. Hetells you its going to cost $50 because the only place hecan get the holographically treated paper from Kodak is inthe science lab, and he has to pay his lab fee for themonth.You memo his homeroom teacher after your concierge quicklylooks up her name. Shell tell you why the lab fee wasnttaken directly out of your family bank statement. Yourguess is that your son canceled the science lab and signedup for the VR driving lessons because its more fun. At hisage, you might have done that, too.An autoreply arrives from the teacher; shes swamped todaybecause its the first day of school and will get back toyou tomorrow. Can you imagine how many messages a teachermust get? Your family gets about 500 mobile messages aweek, not including the countless alerts and instant chatmessages your kids do. Your daughter alone must send almosta hundred messages a day to her pals, rock star fan clubs,and kids in her teen MIM (mobile instant messaging) group.OFFICE ALERTAn alert arrives on your communicator. You can tell itsfrom the office, not a friend, because of the special audio-tone and the blue blinking light. You check the code andfind out its from Human Resources; press a button and yourmemory file shows its Jessica James.She wants to know where your time sheet is for payroll.The one on the office vortal (virtual private network) isnot up-to-date and payday is tomorrow. You quicklytransmit your update to your office Web tablet and giveher a code to pull it off of there, as if you had itcomplete the whole time. The wonders of wireless.ROBO-TRAINERAs you drive into the industrial park, you see that the bigboss has flown in from Seattle because his private
    • helicopter is on the pad. You mobile message his humanassistant Carol and she confirms that he has time to seeyou later this afternoon to discuss your new plans for therobot trainer youve been working on with Honda Motors inTokyo.You message the Tokyo office, and your note is forwarded toa gym in the suburbs where your colleague, Tonsu, is on anold-fashioned stairclimber or so you assume from hislabored breathing. He speaks from his mobile microphone butseems to be mumbling, so the universal translator cantcatch his words. After youve said hello for the seventhtime, his voice comes on, instantly translated into English.VR DISPLAYSYes, he has the new drawings and can send them to yourworkstation or directly to your bosss assistant if youwant. He doesnt have a handheld with him, but he canaccess the file via his head-mounted eyeglass display,which offers a VR filing system he can access by blinking.You feel so outdated by the rest of the worldstechnologies.You ask him to send the files as you access your privateparking space by activating the sensor to open theelectronic laser gates. Every time you do that, it remindsyou of that old film where the thief has to steel thejewels by tiptoeing through the laser security system inthe vault.What was the name of that movie? You ask your car conciergeto check on it later for you and forward a clip of it toyour colleague in Tokyo. Hell enjoy it now that videos areas easy to access as MP3s once were. Of course, it willcost you a rights fee, but you signed up for a HollywoodGold Pass that allows you access to 10 minutes of movieclips per month to send to your wireless devices. Inaddition, the access is free if you and your family agreeto watch at least 10 minutes of new digital film previews.Nothing is truly free anymore when youre m-charge is onlya few digits away from the salespeople.Public Spaces and Office BuildingsYou walk through the lobby of the work/public space thatwas once your office building. Its now converted into amultipurpose electronic training center, shared with a
    • couple of local colleges and an MIT Media Lab contingent.Theyve set up a virtual reality facility to test equipmentin cold weather environments before they send it toAntarctica, so youre glad the building is climate-controlled.Wearable neckwarmer/sensorsIf it werent, you could activate the neckwarmer in yourcoat jacket to up your internal temperature a few degreesor so; however, you never liked being hot, and sometimesthose sensors malfunction. You remember the time you gotyour ears burned from the electronic earmuffs, and yourpals called you "Dumbo" for weeks.Another beep and you see its Starbucks reminding you aboutthat special coupon you got this morning. You decide tostop at the shop because its a great place to updateyourself on your bosss messages before you head into yourbuilding. Starbucks has been totally wired, or should yousay wireless, since 2000.***Begin STREETBUZZ***Starbucks founder, Harold Schultz, has long talked aboutthe importance of the "third space" in our lives not home,not work, but someplace in between that offers us aphysical place to relax.***END STREETBUZZ***You order the mocha cappuccino and instant message your co-worker Joe to see what he wants to drink (its a two-for-one coupon). You eye the chocolate brownies longingly, butthe biomed meter on your belt shows that youre four poundsover your target weight. And theres still that anniversarydinner tonight.Where is that restaurant, anyway? You always pass it byunless you turn on the GPS. As Joe walks up, you beep yourcar concierge to download the map to Spago and arrange forthe valet parking in advance. Last time, you didnt haveparking reservations, so you had to walk 200 yards in thepouring rain; that wont do for tonights big event.
    • Its good to see Joe in person. Hes one of the fewmanagers who comes into the office on the same days you do.***Begin STREETBUZZ***TELEWORK:According to the Bureau of Labor Statistics, about 12million out of 131 million workers in the United Stateshave "alternative arrangements" of job-sharing ortelecommuting. Telework is becoming more and more common atleast part of the time for most companies. Watch fortelework centers, also called hoteling, to be set up insuburbs where desks, office equipment, and screens make newoffices look more like airline club lounges than workcenters. Jay Chiat,the late,founder of video syndicatorsScreaming Media, started this trend when he was head ofChiat/Day advertising in Venice, California and built a25,000-square foot open interior workspace designed to be asecond home and social club for its staffers.***End streetbuzz******Begin jargon***HOTELING:Hoteling is a term used for working in a joint-space areawhere workers can call up an automated concierge at theoffice to book a workspace. You arrive at the designatedtime for a conference room meeting or for a video seminar.Hoteliers often offer wall-mounted cabinets, privacypanels, desks, team desks, and a mobile storage trolley.Most office hotel spaces offer three features: Transparency to open the space up Surface and mobility to overcome territorial issues Absence of physical connections so workers can bring their own mobile equipment and not have to learn to run new systems on-the-***End jargon***MOBILE WORKSPACEJoe shows you a cool researcher workstation you can placeas an adjunct to your wooden desk. Its from Red Rocket and
    • was featured in the Museum of Modern Art Workspheresexhibit in Spring 2001. Inspired by film and cameraequipment, the Red Rocket looks like a tripod forcomputers. It ships and stores flat and opens up to a tri-legged structure that supports a portable monitor. Inaddition, it has a peanut-shaped work station. The canopyand butterfly work screens on the back provide a sense ofindividual workspace. It only ways 5 lbs so it’s great forsetting up an office anywhere.. or office2goMobile Virtual Catalog:You look at Joes m-catalog so you can outfit the rest ofyour corner workspace to match the snazzy desk beingdelivered. As you glance at the screen on his telepad, youthink that most of the gadgets look like something fromthat ancient television series The Jetsons.***Begin STREETBUZZ***JETSONS: Rosie the RobotThe Jetsons was an animated TV series produced by JoeBarbera and his team at Hanna-Barbera. In 24 episodesduring 1962 and 1963, viewers saw early visions of what thefuture might hold. You can still catch episodes on theCartoon Network. George Jetson worked at the factorySpacely Sprockets, pushing buttons all day and arguing withhis domineering boss. His family lived in a skypad, and hiscommute was via personal aircraft. Rosie the Robot did thecleaning, and everything in the show was automated.***End STREETBUZZ***In the era of plug-and-play, everyone yearns for anintelligent workspace. WirelessPlug workspaces offer thesebenefits: Individual comfort and climate control systems Organizational flexibility Technological adaptability Environmental sustainability***Begin STREETBUZZ***
    • STEVE MANN – MIT2GoThe ultimate nomadic worker of the early millennium mightbe Steve Mann. He is said to be the first person that puthis life on the Internet, which he did during his studentdays at MIT. His portable apparatus includes a helmet withcamera, a private-eye lens that displays all informationdirectly to his right eye, a few cables, wire, backpacks,and a glove with keys. This "keyer" worked as an inputdevice. His office was basically his right eye, so in themorning he put on his office and off he went.***End STREETBUZZ***Virtual Purchasing:Joe puts in an order for the butterfly unit via theoffices mobile ordering system and keys in the code forthe budget it goes under. The firms virtual purchasingconcierge comes online and confirms that the order will bedelivered next Tuesday.The Unwired StarbucksAs you sit at Starbucks, you marvel at the new style"second skins" most of the junior staffers are wearing. Onegal even has a scarf equipped with a built-in communicationinterface, including what looks like a hands-free phone,screen, keyboard, and what might be a camera. The scarf isgreat because it muffles her conversation and protects thetele-puter from the elements. Wonder what that thing cost?While youre staring at the gal with the techno-scarf, Joeprints out a custom-designed anniversary card for you andyour wife. He takes out his e-quill (wirelessly-connectedpen) and signs it with his own signature (Not many peoplewould take the time to print out a paper card and sign itwith a real pen. In fact, most people dont even carrywriting instruments anymore since the mobile signature lawswent into effect last year.Your communicator buzzes, and you see that your meetingwith the boss is in three minutes. You hustle across thecampus and wonder what new wireless techno-gear he broughtwith him from his trip to Scandinavia.Back at Home
    • Your wife is napping in her soft office bed that doubles asa couch during the day. She can adjust its corners toupright and reclining positions, in addition to horizontalorientation. Two of the sides are equipped with computerscreens; plus, a wireless keyboard and mouse are embeddedin smart pillows that use touch-sensor technology.Shes also fond of the Power Patch, a cushion thatencourages you to lounge comfortably while working on thefloor. You can move it easily to the living room, den, orkitchen, and its gel filling molds to fit the contours ofthe body. Or, you can turn off the computer and let itdouble as a plain, old-fashioned pillow under your head orto prop up your legs.INSTA BUZZThe insta-buzz on the kids mobiles wakes your wife fromdreamland. By the time she heads to the kitchen, yourdaughter has chosen the Alice in Wonderland menu of teasandwiches, and your son has chosen the Gladiator menu ofbroiled chicken to be delivered by a take-out service.The Power Patch lights up, and your wife presses the Buybutton to approve the purchases because the childrenshousehold spending limit is only $20.She heads to the vanity area in the bedroom, where avirtual beauty advisor offers to demonstrate new makeuptricks. She agrees but turns off the mobile shoppingadvisor because she already has a stock of allergy freemakeup on her table. A video image of her face comesonscreen with an animated wand that shows how to applyluminescent lipstick and eyeliner. Its reminiscent of thepaper clip flash demo that used to annoy Microsoft Wordusers.AUTO BIOMED READINGHer biomed device shows that her cholesterol level is justperfect today. Guess the last tele-medical visit with thatdietician is working. She schedules another visit for nextmonth by pressing a button, and the family medicalconcierge confirms it verbally within 30 seconds.***Begin STREETBUZZ***Wireless Restrooms on the Horizon
    • The Japanese have invented a health-monitoring toilet thatexamines human wastes for medical purposes. The toilet alsoweighs you, takes your body temperature and blood pressure,and sends the information wirelessly over a secure homenetwork to your doctor or dieticians office. We might allsoon carry biomed devices that link to the toilet or to ourrefrigerators and that tell the smart fridge to lock up theice cream until weve lost a few pounds.***End StreetBuzz***OLD-FASHIONED DOOR BELLThe chauffeur rings the doorbell nostalgic touch you askedhim to use instead of his biometric ID system. You imagineyour wife checking it out on the kitchen tele-screen. Youcan hear both dogs barking and figure Aibos camera wasswitched to alert mode.PERSONALIZED MESSAGING:In less than a minute, youre sitting in the back of astretch limousine. Youre enjoying the nonalcoholic bubblyyour kids ordered as their present to both of you and arewatching videos of your first date on an in-car system thatincludes audio comments by your kids. Your daughter musthave edited this tape on her computer and sent itwirelessly to the limo service to surprise both of you.PHONY ACCENT:The restaurant concierge confirms that youre expected at 8p.m. and that salads and appetizers are already at yourtable. At least thats what you think he said; his phonyFrench accent doesnt translate via the car mobilecommunicator system very well.After a luxurious dinner, you reach for your communicatorto pay the bill, but it turns out that your sister-in-lawhas already paid as her gift to you and your wife. On thedrive home, a college pal locates you on the mobile.Because his face is in your mobile album, hes allowed toleave a video message, but he cant get through live untilyou okay his live transmissions. He attempts to sing "happyanniversary" to the tune of "Happy Birthday” he should havecomposed a musical theme using needlepoint copyright-freeMP3s instead.
    • You vow tomorrow to check the family monitor to see howyour sons doing in that virtual driving class. The schoolsends over the weekly videos recapping the kidsaccomplishments, and you can always tune in to the school-cam to see whats up yourself.Good Wireless Night to YouUpstairs in the privacy of your own bedroom, you give yourwife the holograph of the first date photo, which bringstears to her eyes. She gives you a key chain with a musicalsymbol on it containing a duplicate of your whole collegeMP3 collection, downloaded from the Web page stillarchived. The whole collection of more than 1000 CDs fitson a small flashcard for your mobile communicator or officedesk pad.Youve come a long way in 10 years, you agree, as youwirelessly shut off the lights, lock the doors, and open abookmarked song from the wireless bedroom music network. Asyou do, your family tele-puter deducts 50 cents for eachtime you hit the repeat play button on the bedpost controlpanel. You know you should have bought a subscription tothat “all u-can-hear” music service.***Begin STREETBUZZ***Living Tomorrow TodayThe assortment of wireless devices that will be availablein the next decade would fill a convention center and itusually does during the Consumer Electronics Show eachJanuary.