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What's your story? Designing a holistic customer experience

by designer | storyteller | change catalyst on Apr 14, 2010

  • 26,787 views

An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers ...

An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.

How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?


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17 of 7 previous next Post a comment

  • Wardhaniars Wardhaniars Beautiful and inspiring presentation... Thank you for sharing... You are brilliant, Joyce.... 1 year ago
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  • RefiloeZ RefiloeZ Informative and captivating !!! 1 year ago
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  • MaiJuncara Mai Juncara at Teacher thx very nice 1 year ago
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  • nancg11 nancg11 Thank you. I like the presentation. 2 years ago
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  • dkpr Dharmender Kapoor, Coach at HCL Technologies Very Good. 3 years ago
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  • whiteprince89 whiteprince89 Thanks so much! 3 years ago
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  • 730825 TOMO GROUP at TOMO GROUP Thank You Joyce!! Amazing presentation, YMHO one of the most important, I've found on slideshare! 4 years ago
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What's your story? Designing a holistic customer experience What's your story? Designing a holistic customer experience Presentation Transcript