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Predictable Irrationality If You Build What They Ask For, They Will Not Come
 

Predictable Irrationality If You Build What They Ask For, They Will Not Come

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Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of ...

Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?

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  • New for here, great presentation and very informative.

    Thanks.
    http://perrybelchersuccess.com/
    http://perrybelcher.org/
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  • Amazing insight for a presentation on ECM!
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  • Excellent stuff!! Amazing research, knowledge and presentation! One of the best PPTs I've seen in a long time!
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  • Brilliant work, very mpressive. One more fan added to your list :)
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  • Good summary of how irrational drivers are often behind buyer decisions.

    A thought: for the general SlideShare audience, you should spell out your TLAs (Three-Letter Abbreviations). As a branding guy who often works with software companies, I still had to look up ECM before I remembered it was Enterprise Content Management... (that is the one right)?
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    Predictable Irrationality If You Build What They Ask For, They Will Not Come Predictable Irrationality If You Build What They Ask For, They Will Not Come Presentation Transcript