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Predictable Irrationality If You Build What They Ask For, They Will Not Come

by designer | storyteller | change catalyst on Nov 16, 2009

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Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of ...

Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?

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Predictable Irrationality If You Build What They Ask For, They Will Not Come Predictable Irrationality If You Build What They Ask For, They Will Not Come Presentation Transcript