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Digital literacy - a new language for disruption
 

Digital literacy - a new language for disruption

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To achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which they’re able to harness the power of information, collaboration, and communities to get their ...

To achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which they’re able to harness the power of information, collaboration, and communities to get their jobs done. This requires treating digital as a new language. One with a different grammar and syntax from what people are used to. And learning a new language isn't easy. How can we empower people through digital literacy to work smarter, treating digital as a language to use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior? How can we get people dreaming in digital?

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    Digital literacy - a new language for disruption Digital literacy - a new language for disruption Presentation Transcript

    • Digital Literacy A new language for disruption #otew2012umpcportal.com flickr @joyce_hostyn Copyright © OpenText Corporation. All rights reserved.
    • Were in the midst of a new Wapping. ~Andrew Neilz, The Sunday Times
    • How digitally literate are you? Digital Fluency Snapshot bit.ly/QTUk5V
    • …your executive? 80% of CIOs surveyed are concerned that their top-level management team is not ‘fully digitally literate’ ca technologies CIO survey
    • … your organization?
    • … your community?
    • … your government?
    • It is not the strongest of the species that survives,nor the most intelligent that survives. It is the onethat is the most adaptable to change.~Leon C. Megginson
    • Brian Solis
    • The illiterate of the 21st century will notbe those who cannot read and write,but those who cannot learn, unlearn,and relearn.~Alvin Toffler
    • 89% of executivesbelieve digital will disrupt their industry…33% believe their company has thepolicies & practices that will enable it toadapt.~Forrester, 2012 Survey
    • Digitization leads to businessmodel changes
    • Digital disruption, when properly understood,should terrify you…prevalence of free tools and services that enabledisruptors to rapidly build products and services, therise of digital platforms that are easily exploited byaspiring competitors from all directions, and theburgeoning class of digital consumers ready toexperiment with new services -- have combined tounleash a disruptive force that will completely alterevery business on the planet.~James L. McQuivey, Forrester
    • A B
    • Dave Snowden, Cognitive Edge 20
    • We have passed the tipping point wheredigital is something new, it just is. Thatmeans that every function in anyorganisation now needs to be re-writtenas digital. At Macmillan, I referred tothis as operationalising digital.~Katie Smith, CoGapp
    • drawing by Dave Gray
    • drawing by Dave Gray
    • bit.ly/QTUk5V
    • what is digitalfluency?
    • Enterprise architecture is about designing the way this company will do business in the future.here’s how Enterprise Architecture here’s how it should it works work today tomorrow
    • 49% reported that unfocused meetings is what makes them feel unproductive at work*drawn by Dave Gray *USA TODAY Snapshots® poll
    • digital fluencyability to reliably achieve desiredoutcomes through use of digital technologyhelped or hindered by the situational forcesand the digital fluency of others Digital Fluency bit.ly/Tx1lvA
    • anti-literacy pre-literacy literacy fluencydon’t see need to recognize change is view change as change aschange needed already overcome opportunity so may not seedon’t see value in understand value in continuing know when and whyuse of digital media potential value to learn (or why not) to use digital toolsassume but difficulty using know what tools totechnologies, not basic digital tools use and how to use ability to choose thepeople, cause right tools and usesuccess or failure and oversimplify or but may not have multiple tools in underestimate role enough experience combination of a new technology to achieve desired outcomes look for uses in unintended ways cite number of posts, tweets, or followers as key metric Digital Fluency, Christian Briggs bit.ly/Tx1lvA
    • there be dragons
    • Christian Briggs
    • way of thinking
    • habit of mind
    • an ongoing processand group ofpractices
    • game literacyinformation literacy visual literacy
    • information literacy is the ability to know whenthere is a need for information, to be able to identify, locate,evaluate, and effectively use that information for the issue orproblem at hand~National Forum on Information Literacy game literacy information literacy visual literacy
    • visual literacy is a set of abilities that enables anindividual to effectively find, interpret, evaluate, use,and create images and visual media~ACRL Standard game literacy information literacy visual literacy
    • game literacy is based on three concepts: systems,play, and design… it asks how game playing and gamedesign can be seen as models for learning and action in thereal world~Eric Zimmerman game literacy information literacy visual literacy
    • A person using theseskills to interact withsociety may be calleda digital citizen.~Wikipedia
    • digital literacies education work contextcommunity interest personal
    • personal(digital lifestyle)
    • community (digital citizenship)
    • work (digitaleconomy)
    • education(digital learning)
    • everything was once new
    • bit.ly/WjTiRn
    • Crossing Boundaries: Digital Literacy in Enterprises, Lilia Efimova and Jonathan Grudin
    • making digitala habit of mind
    • current desiredbelief belief what do they need to know, do, and believe to change? what new habits to they need tocurrent develop? desiredbehavior behavior drawing by Austin Kleon
    • What items you wouldinclude in baseline digitalabilities training for yourorganization?
    • collective networking appropriation negotiation play intelligence11 abilities of digital transmedia negotiation distributedperformance multitasking judgment visualization cognition Christian Briggs slidesha.re/VBhRfp
    • Doug Belshaw
    • Mozilla Web Literacies dougbelshaw flickr
    • don’t make assumptions
    • avoid mistakes inbehavior change
    • RELYING ON WILLPOWER FOR LONG-TERM CHANGEATTEMPTING BIG LEAPS INSTEAD OF BABY STEPSIGNORING HOW ENVIRONMENT SHAPES BEHAVIORTRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONESBLAMING FAILURE ON LACK OF MOTIVATIONUNDERESTIMATING THE POWER OF TRIGGERSBELIEVING THAT INFORMATION LEADS TO ACTIONFOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORSSEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIMEASSUMING BEHAVIOR CHANGE IS DIFFICULT Persuasive Technology Lab Stanford
    • RELYING ON WILLPOWER FOR LONG-TERM CHANGEATTEMPTING BIG LEAPS INSTEAD OF BABY STEPSIGNORING HOW ENVIRONMENT SHAPES BEHAVIORTRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONESBLAMING FAILURE ON LACK OF MOTIVATIONUNDERESTIMATING THE POWER OF TRIGGERSBELIEVING THAT INFORMATION LEADS TO ACTIONFOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORSSEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIMEASSUMING BEHAVIOR CHANGE IS DIFFICULT Persuasive Technology Lab Stanford
    • Fogg Behavior Model, Pushing Buttons & Pulling Triggers, Kelsey Ruger
    • wiki for project statusHow might we gamestorming forcollaborate better on rapidprojects? co-creation ? collective play visualizationintelligence
    • project status status meeting routine project status visibility Monday morning manager feedbacktrigger reward Charles Duhigg, How Habits Work
    • project status post status update to wiki link documents routine project status visibility Monday morning manager feedback trigger reward abilities: motivators: • wiki tool • manager “put it • team training in the wiki” • team coaching (knowledge • social champion, tips & tricks during acceptance of team meetings) team distributed collectivenetworking cognition intelligence
    • Today, the basis of change issmall changes in humanbehaviour, rather than grandorganisational changes. It is amatter of hundreds (or eventhousands) of individuals actingin new ways…~Daniel M. Cable, Professor of Organisational Behaviour
    • from digitalliteracy to digitalenterprise
    • enterpriseorganizationcommunity team individual
    • …we established a baseline digital-skills inventory that’s tailored to everylevel of advancement in theorganization.We have a training facility to make sure that if you’re in aparticular area, you’re competent on the systems forthat area. This goes for senior managers too; we have anarea in the facility where we can pull the curtains, so tospeak, and work with senior managers privately so wedon’t embarrass anyone.~Robert McDonald, CEO P&G
    • here’s how Enterprise Architecture here’s how it should it works work today tomorrow
    • Disruption is the art of asking betterquestions, challenging conventionalwisdom and overturning assumptionsand prejudices that get in the way ofimagining new possibilities andvisionary ideas.~TBWA/RAAD
    • How might weuse social businessto improve healthin low-incomescommunities? OpenIDEO bit.ly/11ZZAxl
    • ?How might weservice customers ?through mobile &social channels? ?
    • ?How might weengage our ?employees in anentirely new way? ?
    • ?How might werethink the ?shoppingexperience? ?
    • you can teach an old dog newtricks
    • The digital revolution is almost as disruptiveto the traditional media business aselectricity was to the candle business.In 2008, media declared the sky was falling:print would soon be dead. The worldwatched on in bewilderment as thepublishing industry turned completely upsidedown – a trend that is luckily tapering as themedia industry adjusts to generating digitalrevenue with a whole new take on pricingand distribution.~Ken Auletta, The New Yorker Roadmap to Publishing Trends 2012
    • the publishing market is growing,not shrinking~Bob Stein, Institute for the Future of Books
    • Roadmap to Publishing Trends bit.ly/VUhLlO
    • Is the future of literature the online game World of Warcraft?~Bob Stein, Institute for the Future of Books
    • become a digitalcitizen
    • inspire yourorganization to startdreaming in digital
    • It’s 2020 and your organization isdead. What happened? Write theobituary for your organization. Capt Gorgeous flickr 115
    • stay in touch@joyce_hostynjhostyn@opentext.comwww.joycehostyn.com/blog