Young But Disconnected
by Joy Abdullah
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Young but Disconnected: "“Muslim consumers are a growing, influential and...
Young but Disconnected: "“Muslim consumers are a growing, influential and
extremely loyal group, making them a desirable market for mainstream
brands. But reaching them requires more than launching Sharia-compliant
products. Making inroads to this sector takes deep understanding of the
values of this community and building the brand from there. They’re
young, ambitious and worth at least $2 trillion globally”.
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