2 Can They Buy? 1 WHERE are they? 3 WHAT’S  On Their Minds? By: Joy Abdullah
Global Distribution of Muslim Population World Pop 6.8 Bill Muslim Pop 1.57 Bill
Population Distribution By Region 1. 57 Billion ASIA 972.5 Million 61.9% MENA 315.3 Million 20.1% SUB-SAHARAN AFRICA 240.6...
<ul><li>Highlights: </li></ul><ul><li>80%  of  Global Muslims live in Asia & MENA  </li></ul><ul><li>Largest number of Mus...
Asia Predominates Home to  85%  of  Muslim population and more than half  (53%)  of the global Muslim population 3 2 50%  ...
Middle East & North Africa MENA Home to an estimated  315  million Muslims Populations that are  95%  Muslim or greater 79...
241 Million 15.3%  of Global Muslim Pop  Nigeria 78 Million  (50% of its Pop) Western Africa is the only area in Sub-Sahar...
Europe <ul><li>38 million  Muslims constituting about 5% of its population </li></ul><ul><li>2%  of the world’s Muslim pop...
The Americas 4.6 million  Muslims in the Americas 2.5 million, live in the United States 2%of Canadians , about  700,000  ...
Where is the Muslim Purchasing Power? *Calculated in purchasing power parity terms, which equalises the purchasing power o...
Who is the ‘New Muslim Consumer’? Consumer Numbers Purchasing Power Consumer Needs Products  Halal  Shari’ah Complaint Ser...
New Muslim Consumer <ul><li>By  2050,  more than  50% of the world’s population  will be  Muslim </li></ul><ul><li>52%  of...
Text New Muslim Consumers are often highly technically literate. The move towards conservatism should not be mistaken for ...
<ul><li>The New Muslim Consumer  is particularly wary  of the tokenism that continues to masquerade as an effective engage...
http://twitter.com/JoyAbdullah 2 Quick Tips @: 1 Visit:  www.benefitpoint.wordpress.com 3 Contact Me @: [email_address]
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New Muslim Consumer 2010 JA

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A pschographic overview of the Global Muslim Consumer segment in terms where they are, and their purchasing power.

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New Muslim Consumer 2010 JA

  1. 1. 2 Can They Buy? 1 WHERE are they? 3 WHAT’S On Their Minds? By: Joy Abdullah
  2. 2. Global Distribution of Muslim Population World Pop 6.8 Bill Muslim Pop 1.57 Bill
  3. 3. Population Distribution By Region 1. 57 Billion ASIA 972.5 Million 61.9% MENA 315.3 Million 20.1% SUB-SAHARAN AFRICA 240.6 Million 15.3% EUROPE 38.1 Million 2.4% AMERICAS 4.6 Million 0.3%
  4. 4. <ul><li>Highlights: </li></ul><ul><li>80% of Global Muslims live in Asia & MENA </li></ul><ul><li>Largest number of Muslims living as minorities are in Russia (16 mill) & Germany (4 mill). </li></ul><ul><li>2/3 rd of the population lives in 10 countries of which, 6 are in Asia : Indonesia, Pakistan, India, Bangladesh, Iran and Turkey. </li></ul><ul><li>Countries with Minority POP: </li></ul><ul><li>India– 161 mill </li></ul><ul><li>Ethiopia—28 mill </li></ul><ul><li>China– 22 Mill </li></ul><ul><li>Russia– 16 mill </li></ul><ul><li>Tanzania– 13 mill </li></ul><ul><li>TOTAL-- 240 mill </li></ul>GLOBAL MUSLIM POPULATION Sub-Saharan Africa 15.3% 1.57 Billion= 23% of Global Population of 6.8 Billion (2009) MENA 20% ASIA 62% 20% are Minorities In their own country Text Europe & America 2.7%
  5. 5. Asia Predominates Home to 85% of Muslim population and more than half (53%) of the global Muslim population 3 2 50% of the Muslim population in Asia lives in South Asia.. Remainder are divided between Southeast-East Asia (26%) and Central-Western Asia ( 24% ) 4 1. Asia-Pac 62% of POP Pacific (<1%). 5 1 The 6 Asian countries with the largest Muslim populations are: Indonesia (203 million), Pakistan (174 million), India (161 million), Bangladesh (145 million), Iran (74 million) and Turkey (74 million). 2. 3 I’s & P. B. T. India Indonesia Iran Pakistan Bangladesh Turkey
  6. 6. Middle East & North Africa MENA Home to an estimated 315 million Muslims Populations that are 95% Muslim or greater 79 million live in Egypt, meaning that 25% Muslims in the region live in Egypt. North Africa is home to the 3 largest Muslim populations Egypt: 79 million Algeria: 34 million Morocco: 32 million Palestinian territories are home to about 4 millio n Muslims Israel is home to roughly 1 million Muslims, slightly more than Qatar
  7. 7. 241 Million 15.3% of Global Muslim Pop Nigeria 78 Million (50% of its Pop) Western Africa is the only area in Sub-Saharan Africa with a Muslim majority. 32% in Sub-Saharan Africa live in Nigeria. Southern part of Africa has the smallest Muslim population
  8. 8. Europe <ul><li>38 million Muslims constituting about 5% of its population </li></ul><ul><li>2% of the world’s Muslim population. </li></ul><ul><li>European Muslims live in eastern and central Europe </li></ul><ul><li>Most Muslims in western Europe are relatively recent immigrants (or children of immigrants) from Turkey, North Africa or South Asia </li></ul><ul><li>Those in Russia, Albania, Kosovo, Bosnia-Herzegovina and Bulgaria belong to populations that are indigenous </li></ul>HIGHLIGHTS HIGHLIGHTS <ul><li>Germany is home to more than 4 million Muslims </li></ul><ul><li>Germany has more Muslims than Lebanon (between 2 million and 3 million) and more than any other country in western Europe. </li></ul><ul><li>Germany is among the top-10 countries with the largest number of Muslims living as a minority population </li></ul><ul><li>France has a slightly fewer Muslims overall </li></ul><ul><li>UK is home to fewer than 2 million Muslims, about 3% of its total population. </li></ul>
  9. 9. The Americas 4.6 million Muslims in the Americas 2.5 million, live in the United States 2%of Canadians , about 700,000 people, are Muslim; in contrast, 0.8% of the U.S. population <ul><li>Suriname is the country in the region with the largest Muslim population percentage, at about 16%. </li></ul><ul><li>Guyana is next, at about 7% Muslim, </li></ul><ul><li>Trinidad and Tobago is about 6% Muslim. Argentina, with about 800,000 Muslims, is home to the largest number of Muslims in South America </li></ul><ul><li>Mexico is less than 1%. </li></ul>
  10. 10. Where is the Muslim Purchasing Power? *Calculated in purchasing power parity terms, which equalises the purchasing power of different currencies in their home currency. Largest Muslim Population Largest Muslim % of Total Population Highest Purchasing Power of Muslim Population* Indonesia Bahrain Saudi Arabia Pakistan Kuwait Turkey India Saudi Arabia Iran Bangladesh Algeria Malaysia Turkey Iran Qatar Egypt Oman Russia Iran Turkey France Nigeria Yemen Libya China Tunisia UAE Ethopia Iraq United States Algeria Libya Algeria Morroco Pakistan Singapore Sudan UAE Indonesia Afghanistan Qatar Egypt Iraq Egypt The Netherlands
  11. 11. Who is the ‘New Muslim Consumer’? Consumer Numbers Purchasing Power Consumer Needs Products Halal Shari’ah Complaint Services
  12. 12. New Muslim Consumer <ul><li>By 2050, more than 50% of the world’s population will be Muslim </li></ul><ul><li>52% of the Muslim community are under  24 years old and part of the “Gen C”– Connected Generation” </li></ul><ul><li>Exerting enormous socio-cultural influence from being digitally connected </li></ul><ul><li>This cultural influence will increase in years to come </li></ul>Young Muslims are already starting to stamp their influence on the consumption habits of  the wider global Muslim community. Muslims are undergoing a major reassessment of their relationships with religious structures, cultural assumptions, authority, consumption and technology Can be quite confusing for observers who are not familiar with these trends. The New Muslim Consumer is fundamentally different because of a strong reliance on faith and the ethical values of Islam. It is tempting to view younger Muslims through the Generation-Y prism so favoured by global marketers
  13. 13. Text New Muslim Consumers are often highly technically literate. The move towards conservatism should not be mistaken for a rejection of high-tech lifestyle*** Muslims have been misrepresented by the global media, by politicians and by educators, and they are keen to redress that balance Identity Key Socio-Cultural Trends 62% of the young Muslim consumers is proud to be a Muslim first and foremost Sense of pride is driven by a desire for inclusion* * Rather than distance themselves from religion in order to progress and succeed, 38% of these consumers  say that Islam is what ‘gives life purpose and direction’ ** they’re finding their own ways of doing so, with 27% agreeing that ‘protecting Islamic values from Western lifestyle and media influence’ is important to them. . *** they do not believe in an automatic acceptance of Western technology, particularly if they reject the underlying ideas and values. 45% of this new generation believe that ‘religion should be adapted to suit individual lifestyles’** They believe in crafting ways forward out of their own faith, believing that religion and progress,  far from being mutually exclusive, are practically inseparable
  14. 14. <ul><li>The New Muslim Consumer is particularly wary of the tokenism that continues to masquerade as an effective engagement strategy </li></ul><ul><li>-- Stamping products as Halal or Shariah- compliant is not enough. </li></ul><ul><li>The New Muslim Consumer is highly interested in the authority and provenance of brands and the companies behind them. </li></ul>WARY OF TOKENISM
  15. 15. http://twitter.com/JoyAbdullah 2 Quick Tips @: 1 Visit: www.benefitpoint.wordpress.com 3 Contact Me @: [email_address]

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